2021
9
Germany Wearable Technology Market Report 2021
2021-02-26T16:04:05+00:00
REP3A221DE3_1B2B_4A5C_95BB_A7C9AADD7449
2195
134998
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Report
en_GB
Since health awareness is the key driver of wearable demand in Germany, COVID-19 and the digitisation of health care provide unique opportunities for further growth. Jan Urbanek, Research Analyst…

Germany Wearable Technology Market Report 2021

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Wearable Technology – Germany market including the behaviours, preferences and habits of the consumer.

Click here to view our latest market research on Germany Wearable Technology 2022 (DE version).

 

The digitisation of healthcare has been accelerated by COVID-19 and presents unique opportunities for brands to bridge the gap between professional and personal healthcare. The pursuit of medical certification and usage for digital care and health applications can help brands achieve this goal and will further allow them to tap into a growing senior audience.

Read on to find out more or take a look at all of our Germany Technology market research.

Quickly Understand

  • What are the main drivers for wearables in Germany?
  • How to use 5G to unleash the full potential of wearables?
  • How to utilise the digitalisation of health care?
  • How to target enthusiastic, young German consumers?
  • What are wearable technology ownership and purchase intent among Germans?
  • How to be transparent about the usage of data and providing accessibility and control?

Covered in this report

Brands mentioned: Apple, FitBit, Huawei, John Rogers, L’Oreal, Samsung, Telekom, Withings, etc.

Expert analysis from a specialist in the field

Written by Jan Urbanek, a leading analyst in the Consumer Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Since health awareness is the key driver of wearable demand in Germany, COVID-19 and the digitisation of health care provide unique opportunities for further growth.


Jan Urbanek
Analyst – Consumer Technology

Table of Contents

  1. EXECUTIVE SUMMARY

    • Impact of COVID-19 on wearable technology
    • Market context
    • Mintel predicts
    • [Graph] Germany: wrist worn wearable device sales volume, 2016-25 (m)
    • What consumers want, and why
    • [Graph] Germany: ownership of & interest in buying wearable technology, October 2020
    • [Graph] Germany: interest in use cases for wearable technology, October 2020
    • Opportunities
    • The competitive landscape
  2. MARKET DRIVERS

    • [Graph] Germany: key economic data, in real terms, 2019-2022
    • [Graph] Germany: share of maximum adult population projections, by age group, 2020-30
  3. WHAT CONSUMERS WANT, AND WHY

    • Impact of COVID-19 on consumer behaviour
    • Wearable technology ownership and purchase intent
    • [Graph] Germany: ownership of & interest in buying wearable technology, October 2020
    • [Graph] Germany: device ownership, 2012-20
    • [Graph] Germany: ownership of wearable technology, by generation, October 2020
    • [Graph] Germany: ownership of wearable technology, by net monthly household income, October 2020
    • [Graph] Germany: brands of fitness bands/sport watches owned, October 2020
    • [Graph] Germany: brands of fitness bands/sport watches owned, by gender, October 2020
    • [Graph] Germany: smartwatch brands owned, October 2020
    • [Graph] Germany: interest in use cases for wearable technology (select up to five), by smartwatch & fitness band/sports watch ownership, October 2020
    • [Graph] Germany: ownership of smart earbuds, by generation, October 2020
    • [Graph] Germany: brands of smart earbuds owned, October 2020
    • [Graph] Germany: ownership of wearable technology, by gender, October 2020
    • [Graph] Germany: smartwatch ownership, by gender & age, October 2020
    • [Graph] Germany: interest in buying wearable technology products, by age, October 2020
    • Interest in use cases for wearable technology
    • [Graph] Germany: interest in use cases for wearable technology, by age, October 2020
    • [Graph] Germany: interest in use cases for wearable technology, October 2020
    • [Graph] Germany: interest in use cases for wearable technology, by gender, October 2020
    • [Graph] Germany: interest in using wearable technology for health and wellness monitoring (select up to five), October 2020
    • Attitudes towards wearable technology
    • [Graph] Germany: attitudes towards wearable technology, October 2020
    • Attitudes towards smartwatches
    • [Graph] Germany: attitudes towards smart watches, October 2020
    • [Graph] Germany: activities smartwatch is most often used for, October 2020
  4. LAUNCH ACTIVITY AND INNOVATION

    • Advertising and marketing activity
  5. MARKET SHARE

    • [Graph] Germany: brands of fitness bands/sport watches owned, October 2020
    • [Graph] Germany: smartwatch brands owned, October 2020
    • [Graph] Germany: brands of smart earbuds owned, October 2020
  6. MARKET SEGMENTATION, SIZE AND FORECAST

    • Forecasting during the COVID-19 pandemic
    • [Graph] Germany: estimated smartwatch and fitness tracker unit sales, 2016-20 (m)
    • [Graph] Germany: estimated wrist worn wearable device unit sales, 2016-25 (m)
  7. APPENDIX

    • Appendix – abbreviations, consumer research methodology and language usage
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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