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"As demand for weight management products grows, brands will increasingly focus on innovation that integrates weight management benefits into everyday items."
Dr. Max Bruening, Research Analyst Health & Wellbeing, Germany
Weight management opportunities are increasingly driven by consumers seeking to maintain their weight rather than lose it. This group now represents the largest share of the category (34%) and is the primary driver of rising usage across OTC weight management products, including meal replacements, diet food and drinks, and supplements.
Public discourse around GLP-1 drugs is elevating awareness of weight management and shifting the conversation from willpower to biology. This broader reframing helps normalise OTC weight management products as part of ongoing, everyday health routines. Brands can therefore incorporate weight management claims into a wider variety of everyday products, including snacks and beverages.
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
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