2023
9
Germany Weight Management Market Report 2023
2023-04-04T13:21:12+01:00
REPC64BBA5D_E957_4196_ACD9_8B5E564A0D7A
2195
162117
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Report
en_GB
The demand for holistic health drives weight management motivation, calling for brands to address emotional wellbeing alongside immune or digestive health benefits. Hannah Sandow, Health & Wellbeing Senior Analyst,…

Germany Weight Management Market Report 2023

£ 2,195 (Excl.Tax)

Description

Discover the latest weight management trends and how they are impacting the weight management market in Germany! Our Germany Weight Management Market Report 2023 is packed with valuable insights on consumer attitudes, weight management market size and a forecast on weight loss management market growth. With this report, you’ll have the knowledge to stay ahead of the competition in the slimming products industry in Germany, and keep your business growing!

Weight Loss and Diet Management Market Overview

Following the adverse impacts of the pandemic on Germans’ weight, consumers are now facing the cost-of-living crisis which is likely to aggravate obesity levels in Germany. Financial stress limits spending power and makes healthy eating and exercising harder to achieve.

According to Mintel’s market research on views on weight loss in Germany, the importance of health may protect some spending in this category. However, approximately half of Germans agree that weight management products and services are a waste of money. Brands can focus on physiological support and affordable nutrition, and exercise solutions, while promoting their services as making it easier for consumers to manage their own weight.

Views on Weight Loss in Germany: What Consumers Want and Why

According to insights into the weight management market in Germany, the majority of Germans are actively trying to manage their weight.

Weight management trends show that after periods of economic disruption, the demand for complete wellbeing will increase. There are growth opportunities for the slimming products industry in Germany through products and services that demonstrate how they contribute to other aspects of health, such as immune health or energy metabolism. Moreover, consumers will aim to perfection their exercise routines or streamline their diets in line with their metabolic profiles demanding new levels of personalised support within the weight loss and diet management market.

Weight Management and Wellbeing in Germany

  • Views on Weight Loss in Germany: 71% of Germans are actively trying to manage their weight.
  • Germany Weight Loss Management Market Challenges: German consumers have been hit hard by soaring inflation rates, and are struggling financially. 53% of consumers agree that weight management products and services are a waste of money.
  • Weight Loss and Diet Management Market Opportunities: There are growth opportunities for the slimming products industry in Germany that focus on supporting consumers in achieving their goal to live healthy lifestyles. 44% of weight-managing Germans think that following professional guidance is easier than trying to manage their weight on their own.

Germany Weight Loss Management Market Opportunities

Following the pandemic, advances in at-home health tests and consumer technology will reshape the weight management market in Germany.

There are growth opportunities for the slimming products industry in Germany for brands to demonstrate the value of their guidance. By adapting to cost-conscious behaviours, brands can provide time- or money-saving nutrition plans to help with increased home cooking, flexible payment options to maintain engagement at fitness venues, or target emotional wellbeing to increase weight management motivation and improve weight loss management market growth.

To discover more about the Germany Weight Loss Management Market, read our Healthy Lifestyles in Germany Market Report 2022, or take a look at our extensive Health and Wellbeing Market Research.

Quickly Understand Weight Management and Wellbeing in Germany

  • The short-, medium- and long-term impact of inflation on the weight management market in Germany.
  • Germans’ perception and happiness of their weight.
  • Views on weight loss in Germany: Weight management intentions and motivations to start managing their weight.
  • Interest in weight management methods.
  • Sources for information on weight management.
  • Challenges for weight management and wellbeing in Germany.

Covered in this Report

Products: Medication (Orthomol Pro Metabol), exercise venues, personalised weight management plans, weight loss technology, fitness apparel, and more.

Brands: Noom, Staedium, Pfizer, Zanadio, Nowatch, Oura, Citizenwatch, Adidas, SlimFast, Tonal, Urban Sports Club, GoodGym, Headspace, and more.

Expert Insights into the Germany Weight Loss Management Market

This report, written by Hannah Sandow, Senior Analyst, delivers in-depth commentary and analysis to highlight current weight management trends, growth opportunities for the slimming products industry in Germany, and adds expert context to the numbers.

The demand for holistic health drives views on weight loss in Germany and weight management motivation, calling for brands to address emotional wellbeing alongside immune or digestive health benefits.

Hannah Sandow, Senior Analyst
Hannah Sandow
Senior Analyst – Health & Wellbeing, Germany

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Market context
    • Opportunities
  2. MARKET DRIVERS

    • The German economy
    • Graph 1: key economic data, in real terms, 2019-24
    • Obesity
    • Exercise
    • Graph 2: exercise frequency in the last 12 months, 2022
    • Nutrition
    • Graph 3: healthy/unhealthy eating habits by generation, 2022
    • Graph 4: top seven benefits consumers would ideally like from their diet, 2021
    • Technology
    • Graph 5: interest in tracking selected aspects of health, 2021
  3. WHAT CONSUMERS WANT AND WHY

    • Current weight
    • Graph 6: current weight, by gender and age, 2023
    • Weight management intentions
    • Graph 7: weight by weight management intentions, 2023
    • Motivation to start weight management
    • Graph 8: motivation to start weight management, 2023
    • Interest in weight management methods
    • Sources for information on weight management
    • Graph 9: sources of information for weight management, 2023
    • Weight management challenges
    • Graph 10: biggest challenges for weight management, NET, 2023
    • Behaviours and attitudes towards weight management
    • Graph 11: behaviours towards weight management, 2023
    • Graph 12: attitudes towards weight management, 2023
  4. LAUNCH ACTIVITY AND INNOVATION

    • Weight management nutrition
    • Graph 13: top 10 claims* in weight management nutrition NPD, 2018-23
    • Graph 14: top 10 functional claims in weight management nutrition NPD, 2018-23
    • Performance nutrition
    • Graph 15: top five categories in performance nutrition NPD, 2020-22
    • Graph 16: performance nutrition NPD, 2018-22
    • Graph 17: top 10 claims* in performance nutrition NPD, 2020-22
    • Graph 18: top 10 functional claims in performance nutrition NPD, 2018-23
    • Leisure and fitness
    • Advertising and marketing activity
  5. APPENDIX

    • Appendix – abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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