Stay ahead of the curve and future-proof your business with Mintel’s Germany Weight Management Market Report 2024. Our full report is packed with consumer-led market intelligence, weight management trends in Germany, and consumer behaviours. Get a 360° view of the weight management market in Germany including a growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Mintel’s Germany weight management market report shows that healthy eating plays a crucial role in weight management, however, 54% of German consumers say financial concerns are more important to them than weight management intentions.
As the cost of living crisis starts to ease, consumers’ ability to prioritise health-related expenses, in particular nutritious food and drink products, will soon increase again.
This consumer research report assesses the weight management market in Germany and related consumer behaviours and attitudes.
This report was written by Hannah Sandow, Principal Analyst. At Mintel, Hannah gained significant experience in quantitative and qualitative research working with GNDP and Mintel Market Sizes before joining the German reports team. Drawing from her academic background in Health Science, she now researches and writes about German consumer and market trends on the topics of Health & Wellbeing.
As new weight management trends in Germany are shaping the industry, such as semaglutide, and glucose dieting, brands can draw German consumers in by building on health technology, focusing on mental wellbeing, and stigma prevention, as well as mimicking weight loss drugs through supplements.
Hannah Sandow
Principal Analyst – Health & Wellbeing, Germany
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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