2023
9
Germany Women’s Facial Skincare Market Report 2023
2023-09-29T13:04:16+01:00
REP319DDEFA_674E_4F13_BBFD_747D8A874388
2195
166952
[{"name":"Skincare","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/skincare"},{"name":"Women","url":"https:\/\/store.mintel.com\/industries\/demographics\/women"}]
Report
en_GB
Proactive skincare prevails, while the economic climate curbs experimentation. Routines boost confidence and relieve stress, which bodes well for future recovery. Susanne Krenz, Principal Research Analyst - Beauty and…

Germany Women’s Facial Skincare Market Report 2023

£ 2,195 (Excl.Tax)

Description

Stay ahead of the curve and future-proof your business with Mintel’s Women’s Skincare in Germany Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest women’s facial skincare trends in Germany and consumer behaviours affecting your industry. Get a 360° view of the German skincare industry including women’s skincare market size Germany, market share, and forecasted growth to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • A detailed outlook of the women’s facial skincare market in Germany, including expert insights and market drivers.
  • The impact of the cost-of-living crisis and rising inflation on women’s facial skincare in Germany.
  • Consumer behaviour and attitudes surrounding women’s facial skincare in Germany: Usage, purchase drivers, and spending on women’s facial skincare.
  • Launch activity and innovation in the women’s facial skincare market in Germany.
  • How your business can tap into opportunities to increase your women’s skincare market share in Germany.

Overview of the Women’s Skincare Market in Germany

According to Mintel’s women’s skincare industry report Germany, inflation and declining real wages continue to impact category growth. While, in 2022, the market share of private label skincare decreased, 46% of German women consider purchasing more private label products as of July 2023.

Due to the current economic climate, there is little willingness to try new things or engage with skincare trends, which has led to a decline in usage of some products. However, changing habits and adverse beliefs around makeup impact cleansing frequency, opening up opportunity for this segment within the skincare category.

Women’s Facial Skincare in Germany: What Consumers Want and Why

  • Women’s Facial Skincare in Germany: As 56% of German women experience more than one skin concern, their skincare regimes are closely tied to confidence and wellbeing for many. Therefore, it is unlikely that consumers will opt out of this category altogether. However, many consumers have to keep a careful grip on their spending, causing them to trade down and amplify their repertoires, which will hamper category growth.
  • Spending on Women’s Facial Skincare: Inflation continues to impact the German skincare industry, but those who still earn good money continue to spend more on skincare. Therefore, they are more prone to layering products, adding steps to their routines, and experimenting with brands. This allows for a positive outlook for women’s facial skincare once the economy bounces back, as these consumer groups will grow in size and open up new opportunities for brands.
  • Women’s Facial Skincare Trends: Mintel’s women’s skincare report Germany shows that only 6% of female facial skincare users disagree that catering to skin type is more important than tackling skin issues. This points to a proactive approach to skincare that favours prevention over treatment. However, as the age group most likely to experience visible signs of skin ageing, such as wrinkles, fine lines and hyperpigmentation, women over 55 are more likely to prioritise active ingredients that can achieve visible results.

The Future of the German Facial Skincare Market

  • Moving forward, AI will play an ever growing role in prescribing skincare. With technology making strides and ever fewer dermatologists serving larger numbers of patients, the role of AI will only grow more important in skincare, whether it’s prescription or over-the-counter.

To learn how to connect with your audience, purchase our Women’s Skincare in Germany Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Pathology, Rossmann (Rival Loves Me), Melting Mint Softly, Nourished, L’Oréal, Beiersdorf (Nivea, Eucerin), Johnson & Johnson, Estée Lauder, Procter & Gamble, Shiseido, Clarins, Henkel, Pierre Fabre, Dr. Theiss Naturwaren, Kanebo Cosmetics, and many more.

Products: Eye care (eye gel/cream), lip care (lip oil), makeup removers, facial cleansers, face/neck care, eye cleansers, skincare gummies, facial toner, micellar water, facial cleansing wipes, cleansing milk, regular bar soap, cleansing oil/gel, cleansing balm, facial cleansing device, facial cleansing bar, medicated cleanser, day/night cream/lotion, exfoliator, peel/wash-off mask, serum, sheet mask, BB/CC/DD cream, overnight treatment, general purpose lotion, leave-on mask, medicated moisturiser, and many more.

Additional Features Included with Your Purchase

  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
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Expert Insights on Women’s Facial Skincare in Germany

This report, written by Susanne Krenz, Principle Research Analyst, delivers in-depth commentary and analysis to highlight women’s facial skincare trends in Germany and add expert context to the numbers.

As shown in our women’s skincare report Germany, proactive skincare prevails, while the economic climate curbs experimentation. Routines boost confidence and relieve stress, which bodes well for future recovery.

Susanne Krenz
Susanne Krenz
Principle Research Analyst – Beauty & Personal Care

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Market context
    • Mintel predicts
    • Opportunities
    • Graph 1: ranking of active ingredients when buying women’s facial skincare, by age, 2023
    • Graph 2: importance of long-lasting results and active ingredients, by amount typically spent on a single skincare product, 2023
    • Graph 3: average price/100ml in women’s facial skincare, by price positioning, 2022-23
    • Graph 4: female facial skincare users who believe prescribed skincare to be more effective, by those who think that AI will positively impact society, 2023
    • The competitive landscape
    • Graph 5: company shares of women’s facial skincare, by value, 2022
  2. MARKET DRIVERS

    • The German economy
    • Graph 6: key economic data, in real terms, 2019-24
  3. WHAT CONSUMERS WANT AND WHY

    • Usage of women’s facial cleansing products
    • Graph 7: usage of women’s facial cleansing products, 2022-23
    • Usage of women’s facial care products
    • Graph 8: usage of women’s facial care products, 2019-23
    • Graph 9: women’s usage of sheet masks, by age, 2023
    • Behaviours around women’s facial skincare
    • Graph 10: behaviours around women’s facial skincare in the last 12 months, 2023
    • Graph 11: select behaviours around women’s facial skincare, by age, 2023
    • Spending on facial skincare
    • Graph 12: amount typically spent on a single facial skincare product, 2023
    • Purchase drivers for women’s facial skincare
    • Graph 13: factors most important when buying women’s facial skincare, 2023
    • Graph 14: female experience of wrinkles/fine lines and/or hyperpigmentation, by age, 2023
    • Graph 15: ranking of active ingredients when buying women’s facial skincare, by age, 2023
    • Graph 16: launches in women’s facial skincare containing select anti-ageing ingredients, 2018-23
    • Graph 17: importance of long-lasting results and active ingredients, by amount typically spent on a single skincare product, 2023
    • Graph 18: prestige launches in women’s facial skincare with ethical/environmental claims, 2017-22
    • Graph 19: ranking of dermatologically tested claims when buying women’s facial skincare, by age, 2023
    • Attitudes towards women’s facial skincare
    • Graph 20: attitudes towards women’s facial skincare, 2023
    • Graph 21: usage of select women’s facial cleansing/caring products, by women who agree that cleansing is only necessary when wearing makeup, 2023
    • Graph 22: female facial skincare users who believe it’s important to apply products in a particular order, by amount typically spent on a single facial skincare product, 2023
    • Graph 23: female facial skincare users who believe prescribed skincare to be more effective, by those who think that AI will positively impact society, 2023
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 24: launches in women’s facial skincare, by 10 most active ultimate companies, 2021-23
    • Graph 25: average price/100ml in women’s facial skincare, by price positioning, 2022-23
    • Graph 26: launches in women’s facial skincare, by top 10 leading claims, 2021-23
    • Graph 27: refillable launches in women’s facial skincare, 2018-23
    • Formats per sub-category
    • Graph 28: top 5 formats in women’s face/neck care, 2018-23
    • Graph 29: top five formats in women’s facial cleansers, 2018-23
    • Graph 30: top 5 formats in women’s eye care, 2018-23
    • Graph 31: top five formats in women’s lip care, 2018-23
    • Advertising and marketing activity
  5. MARKET SHARE

  6. MARKET SIZE, SEgmentation AND FORECAST

    • Market segmentation
    • Market size and forecast
  7. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and central forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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