2021
9
Germany Women’s Haircare Market Report 2021
2021-07-21T17:16:40+01:00
REP2B666F04_2B76_4BAC_9FF1_5205F85277F9
2195
140523
[{"name":"Haircare","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/haircare"}]
Report
en_GB
As an essential product category for most German consumers, women's haircare has proved to be largely resilient during the pandemic. Susanne Krenz, Research Analyst - Beauty and Personal Care…

Germany Women’s Haircare Market Report 2021

£ 2,195 (Excl.Tax)

Description

Click here to view our latest German market research on Women’s Haircare 2022 (DE version).

 

 

As an essential product category for most German consumers, women’s haircare has proved to be largely resilient during the pandemic.

Susanne Krenz, Research Analyst – Beauty and Personal Care

Table of Contents

  1. EXECUTIVE SUMMARY

    • The impact of COVID-19 on women’s haircare
    • Market context
    • [Graph] Germany: share of maximum population projections for women, by age group, 2020-30
    • Mintel predicts
    • What consumers want and why
    • [Graph] Germany: women who have used their haircare/styling routine to help de-stress/unwind, by age, January 2021
    • [Graph] Germany: women who have used/are interested in using locally-made haircare/hairstyling products, by age, January 2021
    • [Graph] Germany: women who have used/are interested in using refillable haircare/styling products, by age, January 2021
    • Opportunities
    • [Graph] Germany: personalised haircare/styling products with highest interest, January 2021
    • [Graph] Germany: women* who have taken beauty supplements in the last three months, by age, July 2020 and March 2021
    • [Graph] Germany: usage of hair perfume, by age, September 2019
    • The competitive landscape
    • [Graph] Germany: company % shares of shampoo and conditioner and styling product value sales, 2020
    • The marketing mix
  2. MARKET DRIVERS

    • [Graph] Germany: key economic data, in real terms, 2019-22
    • [Graph] Germany: women who agree that its more appealing to act in an environmentally friendly way if you can see the results of your action, by age, October 2019
    • [Graph] Germany: women’s green beauty and personal care behaviours during the last 12 months, October 2020
    • [Graph] Germany: share of maximum population projections for women, by age group, 2020-30
  3. WHAT CONSUMERS WANT AND WHY

    • The impact of COVID-19 on haircare behaviours
    • [Graph] Germany: haircare behaviours since the COVID-19 outbreak, January 2021
    • [Graph] Germany: change in haircare/styling product buying behaviour in the last 12 months, January 2021
    • [Graph] Germany: change in behaviour towards experimenting with haircare/styling products brands they haven’t used before, by age, January 2021
    • Usage of haircare products
    • [Graph] Germany: any usage of shampoo and conditioner in the last 12 months, January 2021
    • [Graph] Germany: usage of shampoo and conditioner compared to 12 months ago, January 2021
    • [Graph] Germany: any use of hair styling or treatment products in the last 12 months, January 2021
    • [Graph] Germany: use of hair styling or treatment products compared to 12 months ago, January 2021
    • [Graph] Germany: women who have reduced the usage of heated styling tools since the COVID-19 outbreak, by age group, October 2020
    • [Graph] Germany: any use of scalp treatments in the last 12 months, by age, September 2019 vs January 2021
    • [Graph] Germany: women’s interest in pampering and stress-reducing BPC, October 2020
    • [Graph] Germany: women* who have taken beauty supplements in the last three months, by age, July 2020 and March 2021
    • Interest in personalised haircare
    • [Graph] Germany: interest in personalised haircare/styling products, January 2021
    • [Graph] Germany: interest in personalised haircare based on scent or packaging preferences, by age, January 2021
    • Interest in haircare/styling product features
    • [Graph] Germany: interest in haircare/styling product features, January 2021
    • [Graph] Germany: women who have used/are interested in using locally made haircare/hair styling products, by age, January 2021
    • [Graph] Germany: women who have used or are interested in using refillable haircare/styling products, by age, January 2021
    • [Graph] Germany: women who have used/are interested in using tone-enhancing haircare, by age, January 2021
    • [Graph] Germany: women who have used or are interested in using microbiome haircare, by age, January 2021
    • [Graph] Germany: women who have used/are interested in using anti-pollution haircare, by age, January 2021
    • Where haircare products are bought
    • [Graph] Germany: where haircare/styling products are bought, January 2021
  4. LAUNCH ACTIVITY AND INNOVATION

    • [Graph] Germany: haircare/styling product NPD by company, Jan 2017-Mar 2021
    • [Graph] Germany: haircare/styling product NPD by private label vs brands, Jan 2018-Mar 2021
    • [Graph] Germany: haircare/styling products NPD by category, 2017 vs 2020
    • [Graph] Germany: haircare/styling product NPD by ethical & environmental claims, 2017 vs 2020
    • [Graph] Germany: haircare/styling product NPD with organic and/or vegan claims, 2017-20
  5. MARKET SHARE

    • Company retail market shares of shampoo and conditioner, by value, 2019-20
    • Company retail market shares of hair styling products, by value, 2019-20
  6. MARKET SIZE AND FORECAST

    • Market size and forecast – shampoo and conditioner
    • Market size and forecast – hair styling products
  7. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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