32% of German workers are likely to look for a new job in the next 12 months. This percentage has even increased compared to 2022 (27%), as many reassess their job satisfaction and seek a better work/life balance or higher wages.
The demand for more flexible working arrangements among German workers is a lasting legacy of COVID-19. Additionally, companies need to implement AI technology effectively and promote AI acceptance in the workplace.
Many German workers are reassessing their job satisfaction and are seeking a better work/life balance or higher wages.
Even though real wages continue to rise, the high cost of living still affects Germans’ finances. This promotes inflation-induced career changes, as over half of German workers who say high inflation rates have led them to switch to a better-paid job in the last two years are likely to look for a new job in the next 12 months.
Flexibility has become a standard expectation. Companies that provide greater workplace flexibility have a good chance of higher retention rates.
Additionally, brands can support hybrid workers in their healthy habits when working from home, and collaborate with German employers to establish incentives to work in the office. For example, those operating in the health and wellbeing sector can tap into the mental wellbeing space and help create wellness areas within the office.
Jennifer explores consumer and market trends on diverse topics like attitudes towards everyday sustainability and lifestyles of the over-65s. During her PhD, she acquired extensive experience in qualitative and quantitative research.
As flexibility has become a key requirement for German workers, brands can promote healthy habits (eg healthy eating) when working from home and collaborate with employers to create incentives for in-office work (eg wellness spaces).
Dr. Jennifer Hendricks
Senior Analyst – Consumer Lifestyles, Germany
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