2022
9
Germany Working Life Market Report 2022
2022-08-02T11:01:50+01:00
REP2AFD732E_2E24_45AA_A5DB_7111509B4DAC
2195
153819
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Report
en_GB
Germans are demanding a more flexible approach to work. Brands can promote workplace wellbeing and hybrid working through, for example, remote work travel programs. Dr. Jennifer Hendricks, Research Analyst…

Germany Working Life Market Report 2022

£ 2,195 (Excl.Tax)

Description

The Germany Working Life Market Report 2022 identifies consumers’ attitudes towards working from home/hybrid working, work-life-balance, and the impact of the pandemic and inflation on the job market/work behaviours. This report covers the working life in Germany market size, market forecast, market segmentation and industry trends for the working life in Germany.

Click here to view the German version of our Germany Working Life Market Report 2022. 

Current Market Landscape

Our Work from Home Germany report shows that for many German workers, the pandemic upended working routines, as working hours and locations have become a lot more flexible. As a result, German workers’ demand for more flexible working patterns. Because this is a trend that is here to stay, many German businesses have already adopted a hybrid working approach.

This legacy of COVID-19, has a significant impact on consumer lifestyles. For example, workers eat their lunch more often at home and appreciate wellbeing benefits to overcome potential challenges of work/life blending.

Germany Working Life Market Share and Key Industry Trends

According to our Germany working life report, a significant number of German workers are likely to look for a new job in the next 12 months, particularly the 16-34-year-olds. While money is the main motivator for an expected career change due to rising living costs, German employees also strive for a better work/life balance and career progression.

  • 27% of German workers are likely to look for a new job in the next 12 months.
  • 58% of German workers are happy with their work/life balance.
  • 49% of German workers are interested in flexible hours.
  • 38% of German employees value the ability to work from home.

Future Trends in the Working Life in Germany

As out Germany working life market research has shown, brands need to adjust and find opportunities in catering to employees’ changing habits that result from increased working from home/hybrid working. For example, with the help of cross-category corporations, which provide a host of daily services that people need to move around, order food, shop and transfer money.

Beyond this, the strong job market holds great potential for brands to support employers who strive to be successful in retaining and attracting employees. Only about half of German workers are happy with their work/life balance. Products and services that support stress relief and wellbeing will appeal to overworked Germans in particular.

Read on to discover more details or take a look at all of our German Consumer Lifestyles Market Research.

Quickly Understand

  • German workers’ perceptions of at-home vs out-of-home working.
  • Length and activities of breaks at work.
  • Work/life balance behaviours.
  • How likely workers are to look for a new job in the next 12 months, and why they are likely to do so.
  • Interest in various employee benefits and initiatives.
  • Workers’ behaviours towards employers’ social, ethical and environmental policies.

Covered in this Report

Products: Remote work, working from home (‘home office work’), ‘telework’, mobile work, digital nomadism.

Brands: Careem, Alaya, Urban Sports Club, GoTo, DELL, citizenM, Remote Year, TUI Group, Blueprint Interiors, Accenture, and many more.

Expert Analysis from a Specialist in the Field

This report, written by Dr. Jennifer Hendricks, a leading analyst in the Consumer Lifestyles Germany sector, delivers in-depth commentary and analysis to highlight current trends in the German working life, and adds expert context to the numbers.

Germans are demanding a more flexible approach to work. Brands can promote workplace wellbeing and hybrid working through, for example, remote work travel programs.Dr. Jennifer Hendricks

Dr. Jennifer Hendricks
Consumer Lifestyles Germany Research Analyst

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Market context
    • Graph 1: job vacancies, Q1 2020-Q1 2022
    • Graph 2: likelihood of looking for a new job in the next 12 months (net), by generation, 2022
    • Graph 3: development of real and nominal earnings and consumer prices, Q1 2020-Q1 2022
    • Graph 4: work/life balance behaviours, 2022
    • Opportunities
  2. MARKET DRIVERS

    • German economy
    • Graph 5: key economic data, in real terms, 2019-23
    • Graph 6: financial confidence over the next year, by employment status, 2022
    • Graph 7: household and lifestyle issues faced in the last two months, 2022
    • Labour market
    • Graph 8: unemployment rate, original value, 2021-22
    • Working lifestyles
    • Graph 9: part-time rates, 2022
    • Graph 10: percentage difference in average gross hourly earnings between men and women, 2015-21
    • Mental health
  3. WHAT CONSUMERS WANT AND WHY

    • Perceptions of at-home vs out-of-home working
    • Graph 11: workers’ perceptions of at-home vs out-of-home working, 2022
    • Graph 12: selected workers’ perceptions of working from home, by work location, 2022
    • Graph 13: selected workers’ perceptions of working out of the home, by work location, 2022
    • Work breaks: what consumers do
    • Graph 14: activities during lunch/main break, 2022
    • Wellbeing at work
    • Graph 15: behaviours regarding wellbeing at work, 2022
    • Graph 16: select behaviours regarding wellbeing at work, % agree, by satisfaction with work/life balance, 2022
    • Graph 17: selected behaviours regarding wellbeing at work, by age, 2022
    • Graph 18: whether health/wellbeing apps would be used for advice on each of the following, by age, 2021
    • Career changes: what consumers consider and why
    • Graph 19: likeliness of looking for a new job in the next 12 months (Net), by generation, 2022
    • Graph 20: reasons for an expected career change, 2022
    • Expectations towards employers
    • Graph 21: interest in employee initiatives/benefits, 2022
    • Graph 22: interest in selected initiatives/benefits, by age, 2022
    • Graph 23: behaviours towards employers’ social, ethical and environmental initiatives, 2022
    • Graph 24: behaviours towards employers’ social, ethical and environmental initiatives, by expected career change (NET), 2022
  4. LAUNCH ACTIVITY AND INNOVATION

    • Recruitment activities
  5. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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