2020
9
Germany Yogurt and Yogurt Drinks Market Report 2020
2020-09-30T13:02:41+01:00
REPECE0EBC9_CDA5_44E7_B72A_BFEC4AAC8E85
2195
125317
[{"name":"Dairy","url":"https:\/\/store.mintel.com\/industries\/food\/dairy"},{"name":"Milk and Dairy Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks\/milk-dairy"},{"name":"Yoghurt","url":"https:\/\/store.mintel.com\/industries\/food\/dairy\/yoghurt"}]
Report
en_GB
The outbreak of COVID-19 boosted sales of yogurt/yogurt drinks, but concerns about the healthfulness of dairy products is putting pressure on the category. Hanna Mansour, Research Analyst – Food…

Germany Yogurt and Yogurt Drinks Market Report 2020

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Yogurt and Yogurt Drinks – Germany market including the behaviours, preferences and habits of the consumer.

Eating healthily has become a higher priority since the COVID-19 outbreak and has prompted consumers to pay greater attention to immune-boosting foods. Providing ‘better-for-you’ credentials, with a focus on immunity, represents an opportunity for brands to encourage sales.

Quickly Understand

  • How can manufacturers go beyond green?
  • How are environmental concerns impacting the yogurt category?
  • How can your brand highlight its ethics?
  • How to showcase yogurt’s versatility?
  • How to be innovative with on-the-go products?
  • How to inrease consumption frequency among German consumers?

Covered in this report

Brands mentioned: Activia, Aldi, Alpro, Andechser Molkerei Scheitz GmbH, Arla, BioBio, Culina, Dehlwes, Demeter, Edeka, Ehrmann AG, Elb Ferment, Ethica, Groupe Danone S.A., Hemme Milch, Hochwald Foods GmbH, Hof-Milch, J. Bauer GmbH & Co., KG, Katjes, Mengniu, Milchwerke Schwaben eG, Milram, Milsa, Müller, REWE, Raschenka, Royal Friesland Campina N.V., Schrozberger, Sternen Fair, Unternehmensgruppe Theo Müller S.e.c.s., Vitasia, Weihenstephan, Zott SE & Co. KG, etc.

Products mentioned: spoonable yogurt, drinking yogurt, set yogurt, ambient yogurt, chilled yogurt, yogurt type drinks, Fjolmjolk

Expert analysis from a specialist in the field

Written by Hanna Mansour, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The outbreak of COVID-19 boosted sales of yogurt/yogurt drinks, but concerns about the healthfulness of dairy products is putting pressure on the category.
Hanna Mansour
Analyst – Food and Drink

Table of Contents

  1. Executive summary

    • Market context
    • [Graph] Germany: consumers who resolve to eat fewer animal products after the COVID-19/coronavirus pandemic subsides, by age, July 2020
    • Mintel predicts
    • What consumers want and why
    • Opportunities
    • [Graph] Germany: ways of consuming yogurt by age, May 2020
    • The competitive landscape
    • [Graph] Germany: company retail market share of yogurt/yogurt drinks, by volume and value, 2019
  2. THE IMPACT OF COVID-19

    • [Graph] Germany: concern about the risk of being exposed to COVID-19, 3 March-22 July 2020
    • [Graph] Germany: consumers who resolve to eat fewer animal products after the COVID-19/coronavirus pandemic subsides, by age, July 2020
  3. market drivers

    • [Graph] Germany: dairy avoidance in the household, by age of respondent, Q4 2018
  4. What consumers want and why

    • Types of yogurt and yogurt drinks consumed and frequency of consumption
    • [Graph] Germany: types of yogurt and yogurt drinks consumed, May 2020
    • [Graph] Germany: frequency of eating/drinking yogurt/yogurt drinks, May 2020
    • [Graph] Germany: frequency of eating yogurt, by selected age groups, May 2020
    • Ways and meal occasions for eating yogurt/yogurt drinks
    • [Graph] Germany: meal times when yogurt/yogurt drinks are eaten/drunk, May 2020
    • [Graph] Germany: ways of eating yogurt/yogurt drinks, May 2020
    • [Graph] Germany: ways of consuming yogurt by age, May 2020
    • Interest in yogurt/yogurt drink innovation
    • [Graph] Germany: interest in yogurt/yogurt drinks innovation, by age and gender, May 2020
    • [Graph] Germany: most important factors when looking for healthy foods, July 2020
    • [Graph] Germany: interest in yogurt/yogurt drinks with beauty-enhancing ingredients, by gender and age, May 2020
    • [Graph] Germany: interest in yogurt/yogurt drinks innovation, by age, May 2020
    • [Graph] Germany: interest in different plant-based yogurt/yogurt drink options, by gender and age, May 2020
    • Attitudes toward yogurt and yogurt drinks
    • [Graph] Germany: attitudes towards yogurt/yogurt drinks, May 2020
    • [Graph] Germany: attitudes towards plant-based yogurt/yogurt drinks by gender, age and parental status, May 2020
    • [Graph] Germany: attitudes towards yogurt/yogurt drinks, by plant-based yogurt/yogurt drink users, May 2020
    • [Graph] Germans: attitudes toward yogurt/yogurt drinks and their effect on the environment by age, May 2020
    • [Graph] Germany: “There should be more yogurts/yogurt drinks suitable for eating/drinking on the go”, by age, May 2020
  5. Launch activity and innovation

    • [Graph] Germany: launches of yogurt/yogurt drinks, by flavour component group, 2017-2019
    • [Graph] Germany: yogurt/yogurt drink launches by top 10 claim categories, 2016 vs 2019
    • [Graph] Germany: launches of yogurt/yogurt drinks with low/no/reduced claims, January 2016-June 2020
    • [Graph] Germany: launches of yogurt/yogurt drinks with high/added protein, vitamins/minerals or calcium, January 2016-June 2020
    • [Graph] Germany: launches of yogurt/yogurt drinks with a natural claim, January 2016-June 2020
    • [Graph] Germany: launches of yogurt/yogurt drinks with select ‘ethical’ claims, January 2016-June 2020
    • [Graph] Germany: launches of yogurt/yogurt drinks, by company, 2019
    • [Graph] Germany: launches of yogurt/yogurt drinks by private labels vs brands, 2016 vs 2019
    • Advertising and marketing activity
  6. Market share

    • [Graph] Germany: company retail market share of yogurt/yogurt drinks, by volume and value, 2019
    • Retail market share of yogurt/yogurt drinks, by value, 2018-19
    • Retail market share of yogurt/yogurt drinks, by volume, 2018-19
  7. market segmentation, size and forecast

    • Forecasting during the COVID-19 pandemic
  8. Appendix

    • Note on COVID-19
    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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