2025
8
Germany Yogurt and Yogurt Drinks Market Report 2025
2025-05-20T16:04:04+00:00
REP77977094_2426_4716_8C06_6B49C9369989
2195
182171
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Report
en_GB
Natural yogurt saw a 5.6% rise in volume sales between 2023-24. This growth contrasts with a 0.7% sales decline for flavoured yogurt, reflecting a preference for health-conscious options. Furthermore,…
Germany
Dairy and Dairy Substitute Drinks
Yogurt
simple

Germany Yogurt and Yogurt Drinks Market Report 2025

"Health-conscious consumers are driving natural yogurt sales. Keep over-65s engaged by focusing on the health needs of an ageing population."

Hannah Sandow, Associate Director - Food & Drink, Germany

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  1. EXECUTIVE SUMMARY

    • What you need to know
    • Opportunities
    • Market size & forecast for yogurt and yogurt drinks
    • Value sales of yogurt and yogurt drinks are forecast to outpace inflation from 2024-29
    • Graph 1: retail value sales of yogurt and yogurt drinks, 2019-29
    • Volume sales of yogurt and yogurt drinks forecast for modest growth up to 2029
    • Graph 2: retail volume sales of yogurt and yogurt drinks, 2019-29
    • Outlook
  2. OPPORTUNITIES

    • Look beyond immune health
    • Appeal to health-conscious consumers with added protein
    • Provide a boost to Germans’ energy levels
    • Promote gut-friendly benefits of added fibre
    • Engage Germans aged 65+ with ingredients that promote healthy bones
    • Appeal to 16-44s with brain-boosting ingredients
    • Offer smaller portions and natural sweetness
    • Boost flavoured yogurt’s desirability with smaller portion sizes
    • Yogurt with honey could hit the sweet spot for Germans aged 65+
    • Provide a more personalised yogurt experience
    • Meet the demand for healthier, DIY yogurt options
    • Look to other seasonal occasions to further the appeal of yogurt/yogurt drinks
    • A yogurt concept to inspire adventurous 16-34 year olds
    • Spice up yogurt/yogurt drinks with unusual textures to appeal to 16-34s
    • Cater to health-conscious indulgence with nostalgic frozen yogurt flavours
  3. CONSUMER

    • Consumption of yogurt/yogurt drinks
    • Yogurt drinks are losing their consumer base
    • Graph 3: types of yogurt/yogurt drinks eaten/drunk, 2022 vs 2024
    • Flavoured dairy yogurt dips in popularity
    • Convenience of yogurt drinks wins over 16-34 year olds
    • Millennial Germans have the widest yogurt repertoires
    • Older Germans eat the fewest types of yogurt
    • Germans aged 16-54 are more likely than Germans aged 55+ to eat non-dairy yogurt/yogurt drinks
    • Graph 4: consumption of any non-dairy yogurt and yogurt drink, by age group, 2024
    • Frequency of eating/drinking yogurt/yogurt drinks
    • Spoonable yogurt is mostly eaten at least once a week
    • Graph 5: frequency of eating/drinking yogurt/yogurt drinks, 2024
    • Health benefits encourage more frequent consumption
    • Consumption frequency of yogurt drinks/fermented milk drinks increased strongly in 2024 compared to 2022
    • Important attributes in yogurt/yogurt drinks
    • Natural ingredients and low sugar are the most important health benefits for buyers of yogurt/yogurt drinks
    • Graph 6: most important health benefits when buying a yogurt or yogurt drink, 2024
    • Digestive health is an important consideration for category buyers
    • Gut health could hold the key to winning buyers
    • High protein content appeals to younger Germans
    • Low-fat/fat-free yogurt/yogurt drinks may hold limited appeal for health-conscious Germans
    • Low-fat yogurts could struggle to attract health-conscious Germans
    • Attitudes & behaviours towards yogurt/yogurt drinks
    • A high sugar content is a concern for parents
    • Graph 7: behaviours related to health in yogurt/yogurt drinks, 2024
    • Most parents avoid buying high-sugar yogurt/yogurt drinks for their children
    • Artificial sweeteners have limited appeal
    • The majority of category buyers scrutinise ingredient lists
    • Germans see yogurt/yogurt drinks as a healthy dessert choice
    • Graph 8: attitudes towards the healthiness of yogurt/yogurt drinks, 2024
    • Yogurt is often consumed as a TV snack
    • Graph 9: behaviour related to yogurt/yogurt drinks, 2024
    • Yogurt/yogurt drinks make a good late night snack
    • Late night and streaming occasions could give yogurt the edge over ice cream
    • World flavours appeal to younger Germans
    • Collaborations with other food and drink brands appeal to more frequent category consumers
    • Different textures hold appeal for different consumption occasions
    • Seasonal yogurts appeal to a broad base of Germans aged 16-54
    • Graph 10: attitudes towards flavours/taste of yogurt/yogurt drinks, 2024
    • Seasonal and bakery-inspired yogurt/yogurt drink flavours could appeal
    • The sustainability of yogurt/yogurt drinks matters to younger Germans
    • Graph 11: eco-friendly attitudes towards yogurt/yogurt drinks, 2024
    • Eco-friendly actions find most favour with Germans under 44
    • Non-dairy yogurt/yogurt drinks hold sway over Germans aged 16-34
  4. INNOVATION

    • Branded NPD dominates yogurt/yogurt drink launches
    • Graph 12: yogurt/yogurt drink launches, by private label vs branded, 2022-25
    • Own label offers more affordable yogurt/yogurt drinks to cash-strapped Germans
    • Sustainable habitat and eco-friendly packaging are the leading eco-ethical claims
    • Graph 13: yogurt/yogurt drink launches, by select ethical/environmental claims, 2022-25
    • PET packaging challenges recyclability in yogurt and yogurt drink launches
    • Sustainable claims related to food waste prevention will appeal
    • Organic is the leading natural claim in yogurt/yogurt drink launches
    • Graph 14: yogurt/yogurt drink launches, by select natural claims, 2022-25
    • Low-fat claims lead the way in yogurt/yogurt drink launches
    • Graph 15: yogurt/yogurt drink launches, by select minus claims, 2022-25
    • Brands struggle to reduce their products’ sugar content
    • Lower sugar content is desired by category buyers
    • Milk-based drinks outpace yogurt drinks launches
    • A high-protein intake is essential to maintain optimal health for the ageing German
    • Actimel provides a triple action boost
    • Scope to innovate as traditional flavours dominate launches in yogurt/yogurt drinks
    • Graph 16: yogurt/yogurt drink launches, by top ten flavour component, 2022-25
    • Emerging flavours inspired by sweet baked goods feature in yogurt/yogurt drink launches
    • Sweet baked goods-inspired flavours offer excitement to yogurts
  5. MARKET

    • Market drivers
    • Cheaper yogurts and yogurt drinks tend to benefit when budgets are tight
    • Plain yogurt/yogurt drinks overcome sugar concerns
    • Busy mornings may boost the appeal of yogurt drinks for younger Germans
    • Dairy market faces pressure amid rising demand and export challenges
    • Graph 17: conventional milk prices, 2020-22
    • An ageing population poses challenges to yogurt and yogurt drinks
    • Graph 18: current and projected share of age groups that make up the population, 2024-50
    • Market size
    • Value sales stagnated between 2023 and 2024 while volume sales saw growth
    • Graph 19: value market size for yogurt, 2019-24
    • Graph 20: volume market size for yogurt, 2019-24
    • Natural yogurt benefits volume sales
    • Market segmentation
    • Flavoured yogurt struggles to increase volume sales
    • Graph 21: retail volume sales of yogurt/yogurt drinks, by segment, 2022-24
    • Graph 22: value retail sales of yogurt/yogurt drinks, by segment, 2022-24
    • Natural yogurt and yogurt drinks show volume growth
    • Graph 23: % annual change in retail sales of yogurt/yogurt drinks, by segment, 2023-24
    • Market forecast
    • Value sales will rise but volume sales will stagnate
    • Value sales of yogurt and yogurt drinks are forecast to outpace inflation from 2024-29
    • Graph 24: retail value sales of yogurt and yogurt drinks, 2019-29
    • Volume sales of yogurt and yogurt drinks forecast for modest growth up to 2029
    • Graph 25: retail volume sales of yogurt and yogurt drinks, 2019-29
    • Forecast – note on US trade disruption
    • Impact of US trade disruption for the yogurt and yogurt drinks market
    • Market share
    • Private label continues to lead for value share
    • Private label lost some volume share to brands in 2024
    • Private label lost some volume share in 2024 due to competition from established brands
  6. APPENDIX

    • Report scope and definitions
    • Market definition
    • A note on language
    • Abbreviations
    • Methodology – consumer research
    • Consumer research methodology
    • Methodology – market size and forecast
    • Forecast methodology
    • Forecast methodology – fan chart
    • Market size – value
    • Market size – volume
    • Market forecast and prediction intervals – value
    • Market forecast and prediction intervals – volume

German Yogurt Market – Trends and Insights

  • Natural yogurt saw a 5.6% rise in volume sales between 2023-24. This growth contrasts with a 0.7% sales decline for flavoured yogurt, reflecting a preference for health-conscious options. Furthermore, 43% of category buyers identify natural ingredients as the most important health factor, emphasising the value of simplicity in ingredients.
  • Declining milk production in Germany, due to high costs and disease, could strain raw material availability. This could potentially drive up production costs and create sourcing issues with milk having to be imported from outside of Germany.
  • Meeting the growing demand for functional, high-protein offerings could help mitigate market challenges. With 38% of buyers aged 16-44 prioritising high-protein content, brands could innovate with fortified yogurts or skyr-style yogurt drinks to cater to fitness and wellness trends.
  • Natural claims and sustainable practices, such as using upcycled ingredients, could appeal to environmentally and health-conscious consumers.

Key Topics Analysed in the Report

  • Purchase and consumption of yogurt/yogurt drinks in 2024 and the popularity of natural yogurt compared to flavoured.
  • Frequency of eating/drinking yogurt/yogurt drinks, with daily eaters/drinkers believing it’s beneficial for their immune health.
  • Important attributes in yogurt/yogurt drinks, highlighting buyers’ preference for natural ingredients and a low sugar content.
  • Attitudes towards yogurt/yogurt drinks, with younger Germans showing more openness to world flavours and seasonal bakery-inspired flavours.
Report AttributesDetails
Published DateMay 2025
Data Range2019-2029
Measurement MetricsRevenue in €
Country FocusGermany
Consumer Data2,000 internet users aged 16+, December 2024
Number of Pages71
Market SegmentationFlavoured Dairy Yogurt, Plain Dairy Yogurt, Layered Dairy Yogurt, Dairy Yogurt with Sweet Toppings, Dairy Yogurt with Cereal Toppings, Fermented Milk Drinks, Non-Dairy Yogurt, Non-Dairy Yogurt Drinks, and Other Dairy Yogurt Products
Leading CompaniesDanone, Bauer, Müller, Chobani, Yeo Valley, M&S, Ehrmann, Alpro, Mövenpick, and Greco

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