Germany Yogurt and Yogurt Drinks Market Report 2025
2025-05-20T16:04:04+00:00
REP77977094_2426_4716_8C06_6B49C9369989
2195
182171
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Report
en_GB
Natural yogurt saw a 5.6% rise in volume sales between 2023-24. This growth contrasts with a 0.7% sales decline for flavoured yogurt, reflecting a preference for health-conscious options. Furthermore,…
Germany
Dairy and Dairy Substitute Drinks
Yogurt
simple
Germany Yogurt and Yogurt Drinks Market Report 2025
"Health-conscious consumers are driving natural yogurt sales. Keep over-65s engaged by focusing on the health needs of an ageing population."
Hannah Sandow, Associate Director - Food & Drink, Germany
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EXECUTIVE SUMMARY
What you need to know
Opportunities
Market size & forecast for yogurt and yogurt drinks
Value sales of yogurt and yogurt drinks are forecast to outpace inflation from 2024-29
Graph 1: retail value sales of yogurt and yogurt drinks, 2019-29
Volume sales of yogurt and yogurt drinks forecast for modest growth up to 2029
Graph 2: retail volume sales of yogurt and yogurt drinks, 2019-29
Outlook
OPPORTUNITIES
Look beyond immune health
Appeal to health-conscious consumers with added protein
Provide a boost to Germans’ energy levels
Promote gut-friendly benefits of added fibre
Engage Germans aged 65+ with ingredients that promote healthy bones
Appeal to 16-44s with brain-boosting ingredients
Offer smaller portions and natural sweetness
Boost flavoured yogurt’s desirability with smaller portion sizes
Yogurt with honey could hit the sweet spot for Germans aged 65+
Provide a more personalised yogurt experience
Meet the demand for healthier, DIY yogurt options
Look to other seasonal occasions to further the appeal of yogurt/yogurt drinks
A yogurt concept to inspire adventurous 16-34 year olds
Spice up yogurt/yogurt drinks with unusual textures to appeal to 16-34s
Cater to health-conscious indulgence with nostalgic frozen yogurt flavours
CONSUMER
Consumption of yogurt/yogurt drinks
Yogurt drinks are losing their consumer base
Graph 3: types of yogurt/yogurt drinks eaten/drunk, 2022 vs 2024
Flavoured dairy yogurt dips in popularity
Convenience of yogurt drinks wins over 16-34 year olds
Millennial Germans have the widest yogurt repertoires
Older Germans eat the fewest types of yogurt
Germans aged 16-54 are more likely than Germans aged 55+ to eat non-dairy yogurt/yogurt drinks
Graph 4: consumption of any non-dairy yogurt and yogurt drink, by age group, 2024
Frequency of eating/drinking yogurt/yogurt drinks
Spoonable yogurt is mostly eaten at least once a week
Graph 5: frequency of eating/drinking yogurt/yogurt drinks, 2024
Health benefits encourage more frequent consumption
Consumption frequency of yogurt drinks/fermented milk drinks increased strongly in 2024 compared to 2022
Important attributes in yogurt/yogurt drinks
Natural ingredients and low sugar are the most important health benefits for buyers of yogurt/yogurt drinks
Graph 6: most important health benefits when buying a yogurt or yogurt drink, 2024
Digestive health is an important consideration for category buyers
Gut health could hold the key to winning buyers
High protein content appeals to younger Germans
Low-fat/fat-free yogurt/yogurt drinks may hold limited appeal for health-conscious Germans
Low-fat yogurts could struggle to attract health-conscious Germans
Attitudes & behaviours towards yogurt/yogurt drinks
A high sugar content is a concern for parents
Graph 7: behaviours related to health in yogurt/yogurt drinks, 2024
Most parents avoid buying high-sugar yogurt/yogurt drinks for their children
Artificial sweeteners have limited appeal
The majority of category buyers scrutinise ingredient lists
Germans see yogurt/yogurt drinks as a healthy dessert choice
Graph 8: attitudes towards the healthiness of yogurt/yogurt drinks, 2024
Yogurt is often consumed as a TV snack
Graph 9: behaviour related to yogurt/yogurt drinks, 2024
Yogurt/yogurt drinks make a good late night snack
Late night and streaming occasions could give yogurt the edge over ice cream
World flavours appeal to younger Germans
Collaborations with other food and drink brands appeal to more frequent category consumers
Different textures hold appeal for different consumption occasions
Seasonal yogurts appeal to a broad base of Germans aged 16-54
Graph 10: attitudes towards flavours/taste of yogurt/yogurt drinks, 2024
Seasonal and bakery-inspired yogurt/yogurt drink flavours could appeal
The sustainability of yogurt/yogurt drinks matters to younger Germans
Graph 11: eco-friendly attitudes towards yogurt/yogurt drinks, 2024
Eco-friendly actions find most favour with Germans under 44
Non-dairy yogurt/yogurt drinks hold sway over Germans aged 16-34
Busy mornings may boost the appeal of yogurt drinks for younger Germans
Dairy market faces pressure amid rising demand and export challenges
Graph 17: conventional milk prices, 2020-22
An ageing population poses challenges to yogurt and yogurt drinks
Graph 18: current and projected share of age groups that make up the population, 2024-50
Market size
Value sales stagnated between 2023 and 2024 while volume sales saw growth
Graph 19: value market size for yogurt, 2019-24
Graph 20: volume market size for yogurt, 2019-24
Natural yogurt benefits volume sales
Market segmentation
Flavoured yogurt struggles to increase volume sales
Graph 21: retail volume sales of yogurt/yogurt drinks, by segment, 2022-24
Graph 22: value retail sales of yogurt/yogurt drinks, by segment, 2022-24
Natural yogurt and yogurt drinks show volume growth
Graph 23: % annual change in retail sales of yogurt/yogurt drinks, by segment, 2023-24
Market forecast
Value sales will rise but volume sales will stagnate
Value sales of yogurt and yogurt drinks are forecast to outpace inflation from 2024-29
Graph 24: retail value sales of yogurt and yogurt drinks, 2019-29
Volume sales of yogurt and yogurt drinks forecast for modest growth up to 2029
Graph 25: retail volume sales of yogurt and yogurt drinks, 2019-29
Forecast – note on US trade disruption
Impact of US trade disruption for the yogurt and yogurt drinks market
Market share
Private label continues to lead for value share
Private label lost some volume share to brands in 2024
Private label lost some volume share in 2024 due to competition from established brands
APPENDIX
Report scope and definitions
Market definition
A note on language
Abbreviations
Methodology – consumer research
Consumer research methodology
Methodology – market size and forecast
Forecast methodology
Forecast methodology – fan chart
Market size – value
Market size – volume
Market forecast and prediction intervals – value
Market forecast and prediction intervals – volume
German Yogurt Market – Trends and Insights
Natural yogurt saw a 5.6% rise in volume sales between 2023-24. This growth contrasts with a 0.7% sales decline for flavoured yogurt, reflecting a preference for health-conscious options. Furthermore, 43% of category buyers identify natural ingredients as the most important health factor, emphasising the value of simplicity in ingredients.
Declining milk production in Germany, due to high costs and disease, could strain raw material availability. This could potentially drive up production costs and create sourcing issues with milk having to be imported from outside of Germany.
Meeting the growing demand for functional, high-protein offerings could help mitigate market challenges. With 38% of buyers aged 16-44 prioritising high-protein content, brands could innovate with fortified yogurts or skyr-style yogurt drinks to cater to fitness and wellness trends.
Natural claims and sustainable practices, such as using upcycled ingredients, could appeal to environmentally and health-conscious consumers.
Key Topics Analysed in the Report
Purchase and consumption of yogurt/yogurt drinks in 2024 and the popularity of natural yogurt compared to flavoured.
Frequency of eating/drinking yogurt/yogurt drinks, with daily eaters/drinkers believing it’s beneficial for their immune health.
Important attributes in yogurt/yogurt drinks, highlighting buyers’ preference for natural ingredients and a low sugar content.
Attitudes towards yogurt/yogurt drinks, with younger Germans showing more openness to world flavours and seasonal bakery-inspired flavours.
Report Attributes
Details
Published Date
May 2025
Data Range
2019-2029
Measurement Metrics
Revenue in €
Country Focus
Germany
Consumer Data
2,000 internet users aged 16+, December 2024
Number of Pages
71
Market Segmentation
Flavoured Dairy Yogurt, Plain Dairy Yogurt, Layered Dairy Yogurt, Dairy Yogurt with Sweet Toppings, Dairy Yogurt with Cereal Toppings, Fermented Milk Drinks, Non-Dairy Yogurt, Non-Dairy Yogurt Drinks, and Other Dairy Yogurt Products
Leading Companies
Danone, Bauer, Müller, Chobani, Yeo Valley, M&S, Ehrmann, Alpro, Mövenpick, and Greco
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