Germany Yoghurt and Yoghurt Drinks Market Report 2023
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The Germany Yogurt and Yogurt Drinks Market Report 2023 identifies consumers’ attitudes towards yogurt in Germany as well as yogurt drinks, revenue in the yogurt segment, and the Germany yogurt market share. This report covers the Germany yogurt market size, market forecast, market segmentation and Germany yogurt market trends.
Milk prices have been driven up by high energy and fertiliser costs. As a result, German yogurt prices will rise strongly as well. Price-sensitive consumers are likely to trade down to cheaper German yogurt brands, private label options or curb their usage.
Although yogurt in Germany is used universally, squeezed household incomes will put German yogurt brands under pressure as yogurt volume sales have declined significantly.
The pressure on German yogurt brands will continue throughout 2024 as the decline in real incomes remains. Yogurt drink brands can position yogurt as a healthy option that supports immune and digestive health to keep consumers interested in German yogurt.
Revenue in the yogurt segment will see a slowed growth in value sales as inflation eases off. Improved household finances will aid plant-based yogurts within the German yogurt market. New product launches that cater to long-term Germany yogurt market trends of health will be important to the German yogurt market.
As older generations are the most frequent users of yogurt in Germany while younger target groups remain hesitant, German yogurt brands have scope to expand usage among younger consumers by providing innovative flavours, offering yogurt with high protein content, and by expanding their plant-based yogurt options.
To discover more about the Germany Yogurt Market, read our Yogurt in Germany Market Sizes Data Sheet 2022, or take a look at our extensive Yogurt Market Research.
Products: Spoonable yogurt, yogurt drinks, fermented milk drinks.
Brands: Mypro, Kerrygold, Activa, Danone, Ehrmann, Müller, Hochwald, Bauer, Friesland, Zott, Molkerei Scheitz, Milchwerke Schwaben, Berief, Morinaga, Wakai, Schwarzwaldmilch, velfrisk, and more.
This report, written by Henrike Philipp, junior research analyst, delivers in-depth commentary and analysis to highlight current Germany yogurt market trends, and adds expert context to the numbers.
German consumers look to yogurt to support their immune and gut health and care about low sugar content. Ongoing inflation will have a strong impact on the German yogurt market in 2023.
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Please Note: All of the figures, graphs, and tables in this sample report have been redacted.