Germany Yoghurt and Yoghurt Drinks Market Report 2023
German consumers look to yogurt to support their immune and gut health and care about low sugar content. Ongoing inflation will have a strong impact in 2023. Henrike Philipp,…

Germany Yoghurt and Yoghurt Drinks Market Report 2023

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The Germany Yogurt and Yogurt Drinks Market Report 2023 identifies consumers’ attitudes towards yogurt in Germany as well as yogurt drinks, revenue in the yogurt segment, and the Germany yogurt market share. This report covers the Germany yogurt market size, market forecast, market segmentation and Germany yogurt market trends.

Revenue in the Yogurt Segment: Current Market Landscape

Milk prices have been driven up by high energy and fertiliser costs. As a result, German yogurt prices will rise strongly as well. Price-sensitive consumers are likely to trade down to cheaper German yogurt brands, private label options or curb their usage.

Although yogurt in Germany is used universally, squeezed household incomes will put German yogurt brands under pressure as yogurt volume sales have declined significantly.

Germany Yogurt Market Trends

The pressure on German yogurt brands will continue throughout 2024 as the decline in real incomes remains. Yogurt drink brands can position yogurt as a healthy option that supports immune and digestive health to keep consumers interested in German yogurt.

  • German Yogurt Market Size: Mintel records a Germany yogurt market growth of 6.8% in 2022, with a further 11% of growth expected until 2027.
  • Yogurt Germany Market Challenges: With 60%, over 65-year-olds are the biggest target group of German yogurt brands as compared to under 50% of 16 to 24-year-olds, eating yogurt at least twice a week.
  • Germany Yogurt Market Opportunities: Considering younger consumers’ lower participation in yogurt consumption, German yogurt brands may consider 16 to 24-year-olds interest in high protein yogurt options (36%) and entice them to purchase their products, by tapping into those demands.
  • German Yogurt Consumer Behaviours: 57% of German yogurt consumers eat/drink them to support their immune system.

Germany Yogurt Market Growth

Revenue in the yogurt segment will see a slowed growth in value sales as inflation eases off. Improved household finances will aid plant-based yogurts within the German yogurt market. New product launches that cater to long-term Germany yogurt market trends of health will be important to the German yogurt market.

As older generations are the most frequent users of yogurt in Germany while younger target groups remain hesitant, German yogurt brands have scope to expand usage among younger consumers by providing innovative flavours, offering yogurt with high protein content, and by expanding their plant-based yogurt options.

To discover more about the Germany Yogurt Market, read our Yogurt in Germany Market Sizes Data Sheet 2022, or take a look at our extensive Yogurt Market Research.

Quickly Understand Yogurt in Germany

  • The short-, medium- and long-term impact of inflation on yogurt Germany and yogurt drink brands.
  • Frequency of usage of different types of yogurt and yogurt drinks.
  • German yogurt consumer behavior.
  • Which attributes in spoonable yogurt and yogurt drinks are most important to consumers?
  • Consumer attitudes towards yogurt in Germany.
  • Germany yogurt market trends in launch activity for yogurt and yogurt drinks, and opportunities for further innovation in yogurt Germany.

Covered in this Report

Products: Spoonable yogurt, yogurt drinks, fermented milk drinks.

Brands: Mypro, Kerrygold, Activa, Danone, Ehrmann, Müller, Hochwald, Bauer, Friesland, Zott, Molkerei Scheitz, Milchwerke Schwaben, Berief, Morinaga, Wakai, Schwarzwaldmilch, velfrisk, and more.

Expert Analysis from a Specialist in the Field

This report, written by Henrike Philipp, junior research analyst, delivers in-depth commentary and analysis to highlight current Germany yogurt market trends, and adds expert context to the numbers.

German consumers look to yogurt to support their immune and gut health and care about low sugar content. Ongoing inflation will have a strong impact on the German yogurt market in 2023.

Henrike Philipp - Junior Research Analyst
Henrike Philipp
Junior Research Analyst, Germany

Table of Contents


    • Key issues covered in this Report
    • Market context
    • Mintel predicts
    • Opportunities
    • The competitive landscape
    • Graph 1: company retail market share of yogurt/yogurt drinks, by volume and value, 2021

    • The German economy
    • Graph 2: key economic data, in real terms, 2019-24
    • Graph 3: conventional milk prices, 2020-22
    • Health
    • Graph 4: most important attributes in spoonable yogurt, 2022
    • Graph 5: yogurt NPD by share of Nutri-Score ratings, 2018-22
    • Packaging
    • Demographics
    • Graph 6: consumption of yogurt once a week or more, by yogurt consumers by age, 2022

    • Consumption of yogurt/yogurt drinks
    • Graph 7: types of yogurt/yogurt drinks eaten/drunk, 2022
    • Graph 8: frequency of eating/drinking yogurt/yogurt drinks, 2022
    • Behaviour related to yogurt/yogurt drinks
    • Graph 9: behaviour related to yogurt/yogurt drinks, 2022
    • Attributes of yogurt and yogurt drinks
    • Graph 10: important attributes in spoonable yogurt vs yogurt drinks/fermented drinks, 2022
    • Attitudes towards yogurt/yogurt drinks
    • Graph 11: attitudes towards yogurt/yogurt drinks, 2022
    • Graph 12: non-dairy yogurts/yogurt drinks are tastier than dairy ones, 2020 vs 2022

    • Graph 13: launches of yogurt/yogurt drinks with select ethical/environmental claims, 2017 and 2022
    • Advertising and marketing activity

    • Retail market share of yogurt/yogurt drinks, by value, 2020-21
    • Retail market share of yogurt/yogurt drinks, by volume, 2020-21


      • Appendix – products covered, abbreviations, consumer research methodology and language usage
      • Appendix – market size and central forecast methodology

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    The consumer

    What They Want. Why They Want It.

    The Competitors

    Who’s Winning. How To Stay Ahead.

    The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

    The Innovations

    New Ideas. New Products. New Potential.

    The Opportunities

    Where The White Space Is. How To Make It Yours.

    The Trends

    What’s Shaping Demand – Today And Tomorrow.

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    Germany Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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