2020
0
India Ghee and Butter Market Report 2020
2021-03-11T04:02:23+00:00
REPBC8EA64F_3183_4C07_BBC7_C9C744882893
2195
135474
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Report
en_GB
Post-COVID interest in wellness expands the potential for ghee and butter to cater to healthy lifestyles while consumers seek convenient and easy-to-use formats. Rushikesh Aravkar, Food & Drink Analyst…

India Ghee and Butter Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Post-COVID interest in wellness expands the potential for ghee and butter to cater to healthy lifestyles while consumers seek convenient and easy-to-use formats.

Rushikesh Aravkar, Food & Drink Analyst – India

Table of Contents

  1. Executive summary

    • Market context
    • What consumers want in butter and ghee
    • [Graph] India: interest in flavour and texture innovation in butter and ghee, October 2020
    • [Graph] India: interest in butter and ghee innovations, agreement with “Available in spray pumps for ease of use”, October 2020
    • Opportunities
    • Competitive landscape
    • [Graph] India: total ghee launches and use of select descriptors to create differentiation, by year, 2015-20
    • Mintel predicts
  2. the impact of covid-19 on butter & ghee

  3. Key trends

    • Global trends and how they are playing out in India
    • [Graph] India: % of all ghee and butter launches with “all natural product” claim, 2016-20
    • Key drivers
    • [Graph] India: launches of butter and ghee with immunity and energy claims, % of all butter and ghee launches, 2016-20
  4. Consumer insights

    • Consumption behaviour
    • [Graph] India: % of consumers who have consumed butter, ghee or margarine at least once in the last six months, October 2020
    • [Graph] India: consumption of butter and ghee, by claimed financial situation, October 2020
    • Butter and margarine consumers
    • [Graph] India: butter consumption by use, October 2020
    • [Graph] India: consumption frequency of regular butter, by age, Oct 2020
    • [Graph] India: mode of consumption of butter, by usage frequency, Oct 2020
    • [Graph] India: agreement that “Ghee is healthier than other fats like butter”, by age, October 2020
    • [Graph] India: any consumption of butter and ghee, in the last six months, October 2020
    • [Graph] India: butter and ghee, by consumption frequency, October 2020
    • Ghee consumers
    • [Graph] India: heavy consumers of ghee by type and demographic, October 2020
    • [Graph] India: % of heavy users of cow ghee , by selected demographic and region, October 2020
    • [Graph] India: % of heavy users of buffalo ghee, by selected demographic and city tier, October 2020
    • [Graph] India: mode of consumption of ghee, by ghee users aged 45-65, October 2020
    • [Graph] India: mode of consumption of ghee, by internet users aged 18-24, October 2020
    • [Graph] India: agreement with statement “Homemade ghee is more appealing over packaged ghee”, October 2020
    • [Graph] India: agreement with statement “Hygienically packaged ghee is pure”, October 2020
    • [Graph] India: ghee consumption by use, October 2020
    • [Graph] India: usage in sweets, butter and ghee, October 2020
    • [Graph] India: descriptors indicating ghee purity and quality, % of all ghee launches, 2016-20
  5. market applications

    • [Graph] India: butter and ghee launches claiming functional beauty benefits, % of all butter and ghee launches, 2016-20
    • Global innovations
  6. Appendix

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