Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure that your responsible products, campaigns and policies have a wide appeal in the marketplace.
Mintel’s Global Outlook on Sustainability: A Consumer Study 2024-25 is the world’s leading consumer sustainability study, which tracks environmental and social priorities, purchasing, behaviours and engagement across the world’s largest economies.
Sustainability is the most critical issue concerning brands. Our ongoing study has revealed the emergence of a more resource-conscious consumer – one who is increasingly seeking sustainable solutions that deliver efficiency and economy.
This consumer sustainability report is designed to provide businesses with insights and inspiration on how best to position and prioritise their products market-by-market in a more sustainably-conscious world. Consumer-facing businesses and their customers are integral to achieving sustainability targets, so we provide the intelligence you need to understand changing consumer behaviours and how best to respond to consumers’ changing environmental and social priorities and behaviours.
This ten-nation global study has been tracking and surveying 10,000 consumers’ sustainability sentiments, behaviours and attitudes each year since 2021 to help you succeed in meeting their expectations and communicate to them correctly.
This year’s report delivers our findings across over 50+ interactive data charts and offers inspiration in the form of best-in-class product innovations, initiatives and campaigns.
This year, our analysts have taken a closer look at specific consumer-facing sectors, to give you a deeper insight into how sustainability is impacting consumers in the Food & Drink, Beauty & Personal Care, and Household Care industries. These focused reports look at the top 25% of engaged category buyers in each sector and their sentiments and behaviours in regard to sustainability, and benchmark this against the general population. The report will look at how optimistic and engaged this group feel and their leading environmental concerns. It features detailed Mintel GNPD product launch analysis, looking at the growth in ethical and environmental claims globally with hand-picked examples from our industry experts. It will also highlight major opportunities, in actions and communications required, for brands in the future.
These sector-specific reports are available to purchase with the core report. Each add-on report contains:
If you would like to purchase an add-on report, simply select your chosen industry when adding this report to your cart. If you are interested in purchasing a combination of add-on reports, please speak to a member of our sales team.
When purchasing Mintel’s Global Sustainability Outlook, you also have the opportunity to book a one-hour Key Findings + Q&A presentation* that will be delivered by one of our sustainability consultants, either remotely or in person.
Presentations are available for the core report version and sector-specific versions. The presentation will build on the report to add:
* Presentation not available for companies based in the APAC region unless specifically requested. This must be confirmed by the Mintel Consulting team. Contact us for further information.
Mintel’s Global Outlook on Sustainability: A Consumer Study 2024-25 is written by Richard Cope. Richard is a graduate of the University of Cambridge Institute for Sustainability Leadership (CISL) programme and has authored Mintel’s Global Outlook on Sustainability report since 2021. He has two decades of experience in market research, macro trends and futurology and is a regular event speaker, podcaster and media commentator. He works in Mintel’s Consulting team on foresight and sustainability projects.
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We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
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We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
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We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
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Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
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We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
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So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
