2022
0
China Hair Colourants and Styling Products Market Report 2022
2022-02-09T03:05:54+00:00
OX1100913
3695
147813
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Report
en_GB
“As consumers pay more attention to hair beauty as part of their overall appearance and style, hair colourants will remain on an upward trend over the next five years. At…

China Hair Colourants and Styling Products Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“As consumers pay more attention to hair beauty as part of their overall appearance and style, hair colourants will remain on an upward trend over the next five years. At this point, driving penetration of home hair colour with easy-to-use products is a priority in this category, as inconvenience has become a bigger concern than damage to hair or unsatisfying colouring results.
The hair styling category needs to shift from a male-oriented image to cater to more female consumers’ needs, as their product usage has increased significantly over the past year. In addition to creating specific hairstyles, hair styling could further blur with haircare as part of daily routines to maintain haircare conditions.”
– Alice Li, Associate Director

Key issues covered in this report

  • Consumers’ hair colour and styling behaviours at hair salons and at home
  • Changes in usage of hair colourants and styling products
  • Frequency and habits of using hair styling products
  • The pain points of at-home hair colouring
  • New product trends and competitive landscape of hair colourants and styling products

Table of Contents

  1. Overview

      • Key issues covered in this report
        • Definitions
        • Executive Summary

            • The market
              • Figure 1: Best- and worst-case forecast of value sales of hair colourants, China, 2016-26
              • Figure 2: Best- and worst-case forecast of value sales of hair styling products, China, 2016-26
            • Companies and brands
              • Figure 3: Leading manufacturers’ share in value sales of hair colourants, China, 2020 and 2021
              • Figure 4: Leading manufacturers’ share in value sales of hair styling products, China, 2020 and 2021
            • The consumer
              • At-home hair colouring becomes increasingly common
                • Figure 5: Hair colouring behaviours in the last six months, 2021
              • Women’s usage of hair styling products has been increasing
                • Figure 6: Hair colourants and styling products used in the last six months, 2020 vs 2021
              • Modest frequency of using hair styling products
                • Figure 7: Usage frequency of hair styling products in the last six months, 2021
              • Consumers pay more attention to the haircare benefits of hair styling products
                • Figure 8: Attitudes when choosing hair styling products, 2021
              • Consumers are concerned about the inconvenience of at-home hair colouring
                • Figure 9: Pain points of dyeing hair at home, 2021
              • Blurring with haircare is an important opportunity in this category
                • Figure 10: Interest in innovations of hair colourants and styling products, 2021
              • What we think
              • Issues and Insights

                • Make the home hair colouring experience effortless
                  • Figure 11: Example of the packaging design of Spes Hair Colour Mousse, China, 2021
                  • Figure 12: Example of oVertone Coloring Conditioners, US, 2021
                • Seize the opportunity of women’s hair styling products
                  • Figure 13: Examples of multi-functional hair styling products, global, 2021
                  • Figure 14: Herbivore Sea Mist Lavender + Sea Salt Beach Wave Hair Mist, US, 2021
              • Market Size and Forecast

                • Hair colourants maintained strong growth
                  • Figure 15: Value sales and YoY growth rate of hair colourants, China, 2017-21
                  • Figure 16: Best- and worst-case forecast of value sales of hair colourants, China, 2016-26
                • Hair styling recovered from the pandemic
                  • Figure 17: Value sales and YoY growth rate of hair styling products, China, 2017-21
                  • Figure 18: Best- and worst-case forecast of value sales of hair styling products, China, 2016-26
              • Market Drivers

                • Hair is an increasingly important way for people to express their personality and style
                  • The category continues to blur with haircare
                    • Stricter regulations and inspections will benefit high-quality products
                      • Mature consumers’ needs for hair beauty stay strong
                      • Market Share

                        • Hair colourants
                          • Henkel takes the lead, while newcomers benefit from vibrant hair colour trends
                            • Figure 19: Leading manufacturers’ share in value sales of hair colourants, China, 2020 and 2021
                          • Hair styling products
                            • Top players’ standing unchanged but the market sees further fragmentation
                              • Figure 20: Leading manufacturers’ share in value sales of hair styling products, China, 2020 and 2021
                          • Marketing Activities

                            • Schwarzkopf leverages O2O to fulfil instant needs
                              • Figure 21: Schwarzkopf’s collaboration with O2O platforms during Spring Festival, China, 2021
                            • New brands play on the Guochao trend
                              • Figure 22: Examples of Kwan Yee Gor hair styling products, 2021
                            • L’Oréal emphasises the professional channel
                              • Figure 23: Example of L’Oréal hair salon and Professional hair fashion show, China, 2021
                          • New Product Trends

                            • New product launches recover in 2021
                              • Figure 24: New hair products launches, by category, China, 2017-21
                            • More haircare benefits are included in hair colourants
                              • Figure 25: Top claims of new hair colourants launches, China, 2020 vs 2021
                              • Figure 26: Examples of new hair colourant launches with haircare benefits, China, 2021
                              • Figure 27: Spes Hair Colour Mousse, China, 2021
                            • Ease of use becomes a key product feature
                              • Figure 28: Examples of new hair colour spray launches, China, 2021
                            • New brands promote vibrant hair colour trends
                              • Figure 29: Example of Lime Crime Unicorn Hair Dye, China, 2021
                            • Functional claims on the decline in hair styling
                              • Figure 30: Top claims of new hair styling launches, China, 2020 vs 2021
                            • Hair styling becomes more gender-specific
                              • Figure 31: Clear Men Strong and Powerful Hair Styling Spray, China, 2021
                              • Figure 32: Examples of new hair styling launches targeted at women, China, 2021
                            • Innovations blur styling with haircare
                              • Figure 33: Baxter of California Styling Paste, US, 2021
                          • Hairstyle

                            • Hairstyles have seen no significant changes over the past year
                              • Figure 34: Hair length and style, male, 2020 vs 2021
                              • Figure 35: Hair length and style, female, 2020 vs 2021
                          • Hair Colour and Styling Behaviours

                            • A strong need to try different hair colours…
                              • Figure 36: Hair colouring behaviours in the last six months, 2021
                            • …especially among the younger generation
                              • Figure 37: Hair colouring behaviours in the last six months, by gender and age, 2021
                            • Hair colour behaviours are driven by consumers from tier 1 cities
                              • Figure 38: Hair colouring behaviours in the last six months, by city tier, 2021
                              • Figure 39: Hair styling behaviours in the last six months, by city tier, 2021
                            • Encourage consumers to develop a hybrid routine
                              • Hair perms more common than hair colouring
                                • Figure 40: Hair perms and styling behaviours in the last six months, 2021
                              • 40-49s show strong demand for hair styling
                                • Figure 41: Hair styling behaviours in the last six months, by gender and age, 2021
                            • Usage of Hair Colourants and Styling Products

                              • Usage of hair gel and hair colour cream on the rise
                                • Figure 42: Hair colourants and styling products used in the last six months, 2021
                                • Figure 43: Hair colourants and styling products used in the last six months, 2020 vs 2021
                              • Women drive the growth in product usage
                                • Figure 44: Hair styling products used in the last six months, by gender and age, 2020 vs 2021
                              • 40-49s report strong product usage comparable to younger consumers
                                • Figure 45: Hair colourants and styling products used in the last six months, by age, 2021
                            • Usage Frequency of Hair Styling Products

                              • About one fifth use hair styling products on a daily basis
                                • Figure 46: Usage frequency of hair styling products in the last six months, 2021
                                • Figure 47: Usage frequency of hair styling products in the last six months, by age, 2021
                            • Usage Habits of Hair Styling Products

                              • Older consumers are more likely to think hair styling products are necessary
                                • Figure 48: Attitudes towards hair styling products, by age, 2021
                              • Young women tend to use hair styling products to maintain hair condition
                                • Figure 49: Purpose of using hair styling products, by gender and age, 2021
                              • The majority of consumers require gender-specific hair styling products, especially women
                                • Figure 50: Attitudes towards gender-specific hair styling products, by gender, 2021
                              • More consumers care about the haircare functions of hair styling products
                                • Figure 51: Attitudes when choosing hair styling products, 2021
                              • Professional hair beauty brands also need to provide haircare benefits
                                • Figure 52: Preference for hair styling brands, by age, 2021
                            • Pain Points of Dyeing Hair at Home

                              • The inconvenience of dyeing hair at home is the biggest concern
                                • Figure 53: Pain points of dyeing hair at home, 2021
                              • Men are concerned about the multi-step process
                                • Figure 54: Pain points of dyeing hair at home, by gender, 2021
                              • Young consumers are more likely to complain about colouring results
                                • Figure 55: Pain points of dyeing hair at home, by age, 2021
                            • Interest in Innovations

                              • Consumers welcome multi-functionality
                                • Figure 56: Interest in innovations of hair colourants and styling products, 2021
                            • Beauty Personas

                              • Who are they?
                                • Beauty Mavens and Enthusiastic Experimenters take the lead in at-home hair colouring
                                  • Figure 57: Hair colouring behaviours in the last six months – at home, by beauty persona, 2021
                                • Holistic Wellbeing Followers are concerned about hair and scalp health when dyeing hair at home
                                  • Figure 58: Pain points of dyeing hair at home, by beauty persona, 2021
                              • Appendix – Market Size and Forecast

                                  • Figure 59: Value sales and YoY growth of hair colourants, China, 2016-26
                                  • Figure 60: Value sales and YoY growth of hair styling products, China, 2016-26
                              • Appendix –Methodology and Abbreviations

                                • Consumer research methodology
                                  • Abbreviations

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