2023
0
China Hair Colourants and Styling Products Market Report 2023
2023-02-23T03:03:58+00:00
OX1155745
3695
160746
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Report
en_GB
“Although the pandemic has slowed down the growth of the hair beauty market, consumers’ enthusiasm for hair beauty will continue when life goes back to normal. At-home hair colourant products…

China Hair Colourants and Styling Products Market Report 2023

£ 3,695 (Excl.Tax)

Report Summary

“Although the pandemic has slowed down the growth of the hair beauty market, consumers’ enthusiasm for hair beauty will continue when life goes back to normal. At-home hair colourant products will need to continue to innovate on feasible solutions that leverage their merit of convenience and flexibility to compete with offline hair salons. At-home styling products must focus on their main usage purpose of creating a healthy looking hairstyle but we expect to see further category blurring with haircare products.”
– Amy Jin, Senior Analyst

Key issues covered in this Report

  • Consumers’ hair colour and styling behaviours at hair salons and at home
  • Changes in usage of hair colourants and styling products
  • Styling needs when using hair styling products
  • Attitudes towards hair colourant and styling products
  • Reasons to dye hair at home and claims of interest in hair colourant and styling products
  • New product trends and competitive landscape in hair colourants and styling products

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Definitions
        • Executive Summary

            • The market
              • Figure 1: Best- and worst-case forecast of value sales of hair colourants, China, 2017-27
              • Figure 2: Best- and worst-case forecast of value sales of hair styling products, China, 2017-27
            • Companies and brands
              • Figure 3: Leading manufacturers’ share in value sales of hair colourants, China, 2021-22
              • Figure 4: Leading manufacturers’ share in value sales of hair styling products, China, 2021-22
            • The consumer
              • Choices of hair dye solutions stay unchanged
                • Figure 5: Hair colouring behaviours in the last six months, 2021 vs 2022
              • Similar usage behaviour comparing to 2021
                • Figure 6: Hair colourants and styling products used in the last six months, 2021 vs 2022
              • Flexibility matters the most for DIY users
                • Figure 7: Reasons for dyeing hair at home, 2022
              • Consumers pursue a healthy looking hair condition
                • Figure 8: Styling effects hope to achieve at home, 2020 vs 2022
              • Haircare-related claims are more important
                • Figure 9: Hair colourant product claims with most interest, 2022
              • Consumers pay attention to products made of natural ingredients
                • Figure 10: Decisions between ideal hair colour and natural ingredients, total and by age, 2022
              • What we think
              • Issues and Insights

                • Introduce the concept of scalp care in both hair colourants and styling products
                  • Figure 11: Hercolor hair colourants with scalp protection claim, China, 2022
                  • Figure 12: Roye’s hair spray, China, 2022
                • Tap the opportunity in men’s grooming
                  • Figure 13: Hair styling products from Makesense, China, 2022
                  • Figure 14: Schwarzkopf hair colourants for men, China, 2022
              • Market Size and Forecast

                • Hair colourants maintain positive growth
                  • Figure 15: Best- and worst-case forecast of value sales of hair colourants, China, 2017-27
                • Slower growth speed for hair styling market
                  • Figure 16: Best- and worst-case forecast of value sales of hair styling products, China, 2017-27
              • Market Factors

                • Increased ageing population bring higher demand of covering grey hair
                  • Post-COVID era enables more occasions to hair beauty
                    • Hair styling and haircare products are blurring into each other
                      • Figure 17: Hair styling products with haircare claims, China, 2022
                  • Market Share

                    • Hair colourants
                      • Henkel enjoys the highest growth rate
                        • Figure 18: Leading manufacturers’ share in value sales of hair colourant products market, China, 2021-22 (est)
                        • Figure 19: Schwarzkopf’s full range of hair colourants, China, 2022
                        • Figure 20: Schwarzkopf collaborating with delivery apps, China, 2022
                      • Hair Styling
                        • Henkel takes the lead with newcomers joining market
                          • Figure 21: Leading manufacturers’ share in value sales of hair styling products market, China, 2021-22 (est)
                          • Figure 22: Styling products from Syoss, China, 2022
                      • Marketing Activities

                        • Achieving desired shade without bleaching
                          • Figure 23: TOCU Hair colourant products, China, 2022
                          • Figure 24: Leli and Sofei hair colourant, China, 2022
                        • Borrowing concept from skincare category
                          • Figure 25: Elasticity cream with amino acid, China, 2022
                          • Figure 26: Freshlight foaming hair colourants, China, 2022
                        • The prevalence of “high cranial top” aesthetic
                          • Figure 27: Hair spray claim to create high cranial top look, China, 2022
                      • New Product Trends

                        • Hair styling products see rise in innovation; hair colourants see decline
                          • Figure 28: New hair products launches, China, 2020-22
                        • Hair colourant products
                          • Botanical/herbal shown drop while niche format rises in hair colourant category
                            • Figure 29: Selected claims in new launches of hair colourant products, China, 2021-22
                            • Figure 30: Hair colourants with niche claims, China, 2022
                          • Brands offering convenient and flexible colouring solutions
                            • Figure 31: Body In Joy hair colourant mousse, China, 2022
                            • Figure 32: Shrine hair dye, UK, 2022
                          • Using high tech for easier product application
                            • Figure 33: L’Oréal’s colorsonic device
                          • Enhance on hair colourants’ safety with natural derived ingredients
                            • Figure 34: ONC Natural Colors Healthier Permanent Hair Color, US, 2022
                            • Figure 35: Noelie herbs hair colourant, Germany, 2022
                          • Colourant shampoo
                            • Figure 36: Colourant shampoo from evermore and Schwarzkopf, China, 2022
                          • Hair styling products
                            • Ease of use, botanical/herbal and vitamin/mineral fortified saw rise among styling products
                              • Figure 37: Selected claims in new launches of hair styling products, China, 2021-22
                              • Figure 38: Hair styling products with botanical/herbal and vitamin fortified claim, China, 2022
                              • Figure 39: Hair styling products with ease to use claim, China, 2022
                            • Innovations with eco-friendly and sustainable claims
                              • Figure 40: Herbina hairsprays features an eco-friendly propellant, Finland, 2022
                          • Hair Length and Style

                            • Crew cut shows a drop while short hair becomes more popular among men while women’s hairstyles stay similar to last year
                              • Figure 41: Hair length and style, male, 2021 vs 2022
                              • Figure 42: Hair length and style, female, 2021 vs 2022
                          • Scalp Condition

                            • Oily scalps are the most common scalp type
                              • Figure 43: Scalp type, 2022
                            • 42% identify themselves as having a sensitive scalp
                              • Figure 44: Scalp sensitivity, 2022
                          • Hair Colouring and Styling Behaviours

                            • The hair dyeing behaviour have not changed much comparing to previous year
                              • Figure 45: Hair colouring behaviours in the last six months, 2021 vs 2022
                            • Dyeing hair black is more popular at home than other colours
                              • Figure 46: Hair colouring behaviours in the last six months, 2022
                            • Female consumers have higher tendency of going to hair salon
                              • Figure 47: Hair colouring behaviours in the last six months, by gender, 2022
                            • Consumers aged 25-29 are most active in hair colouring including dyeing hair black
                              • Figure 48: Hair colouring behaviours in the last six months, by age, 2022
                            • Temporary hair styling is more common than perms
                              • Figure 49: Hair perms and styling behaviours in the last six months, 2022
                          • Usage of Hair Colourants and Styling Products

                            • Hair gel and 2-in-1 products show a slight drop in usage
                              • Figure 50: Hair colourants and styling products used in the last six months, 2021 vs 2022
                            • The penetration of styling mousse sees a slight drop in men but a slight increase in women compared to 2021
                              • Figure 51: Hair colourants and styling products used in the last six months, male, 2021 vs 2022
                              • Figure 52: Hair colourants and styling products used in the last six months, female, 2021 vs 2022
                            • 25-29 year old females have used the most types of products
                              • Figure 53: Hair colourants and styling products used in the last six months, by gender, 2022
                              • Figure 54: Hair colourants and styling products used in the last six months, female, by age, 2022
                            • Consumers of combination scalp are more active in usage
                              • Figure 55: Selected hair colourants and styling products used in the last six months, by scalp type, 2022
                          • Reasons for Dyeing Hair at Home

                            • DIY colour experience provides flexible schedule for modern lifestyles
                              • Figure 56: Reasons for dyeing hair at home, 2022
                            • Consumers with combination scalp conditions are most enthusiastic towards DIY at home
                              • Figure 57: Selected Reasons for dyeing hair at home, by scalp type, 2022
                            • Consumers in lower tier cities enjoy the fun of a DIY experience
                              • Figure 58: Selected Reasons for dyeing hair at home, by city tier, 2022
                          • Styling Effects Hope to Achieve at Home

                            • Healthy looking hair conditions are priorities
                              • Figure 59: Styling effects hope to achieve at home, 2020 vs 2022
                            • Layering and natural styles appeals to mature males
                              • Figure 60: Selected styling effects consumers hope to achieve at home, male, by age, 2022
                            • Younger females are looking for thick hair volume
                              • Figure 61: Selected styling effects hope to achieve at home, female, by age, 2022
                              • Figure 62: High cranial top/ thick hair volume became key words on social media sites, China, 2022
                          • Interested Claims

                            • Scalp care came to the centre of attention
                              • Figure 63: Hair colourant product claims with most interest, 2022
                              • Figure 64: Hair styling product claims of most interest, 2022
                            • Consumers with oily scalp are looking for protection in both hair colourant and styling products
                              • Figure 65: Selected hair colourant product claims with most interest, by scalp type, 2022
                              • Figure 66: Selected hair styling product claims with most interest, by scalp type, 2022
                            • Consumers from different age groups vary in styling and colouring needs
                              • Figure 67: Selected hair colourant product claims with most interest, by age, 2022
                              • Figure 68: Selected hair styling product claims with most interest, by age, 2022
                          • Attitudes towards Hair Colourant and Styling Products

                            • Natural ingredients more important than an ideal colouring result – although the advantage is small
                              • Figure 69: Decisions between ideal hair colour and natural ingredients, total and by age, 2022
                            • Hair styling products and hair care products are offering similar results
                              • Figure 70: Preference on the way to have volumised hair look, total and by age, 2022
                            • Female consumers are more likely to enjoy scented styling products
                              • Figure 71: Attitudes towards fragrance in hair styling products, total and by gender, 2022
                            • Hair protection benefits in colourant products worth investing in
                              • Figure 72: Attitudes towards hair protection in colourant products, total and by selected demographics, 2022
                            • Hair beauty is important for boosting morale
                              • Figure 73: Willingness for hair dyeing before and after the pandemic, total and by age, 2022
                              • Figure 74: Attitudes towards hair care during the pandemic, total and by age, 2022
                          • Beauty Personas

                            • Who are they?
                              • Enthusiastic Experimenters prefer multi-tasking while Beauty Mavens are more cautious
                                • Figure 75: Selected Reasons for dyeing hair at home, by beauty persona, 2022
                              • Holistic Wellbeing Followers seeking for innovations in format
                                • Figure 76: Selected hair colourant product claims with most interest, by beauty persona, 2022
                            • Appendix – Market Size and Forecast

                                • Figure 77: Total value sales of hair colourant products market, China, 2017-27
                                • Figure 78: Total value sales of hair styling products market, China, 2017-27
                            • Appendix – Methodology and Abbreviations

                              • Methodology
                                • Abbreviations

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