2021
0
China Hair Colourants and Styling Products Market Report 2021
2021-02-25T03:02:06+00:00
OX1043177
3695
134922
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Report
en_GB
“The hair colourants market has been more resilient than the styling market during COVID-19. But consumers’ colour preference has shifted rapidly from vibrant colours which were in last year to…

China Hair Colourants and Styling Products Market Report 2021

£ 3,695 (Excl.Tax)

Report Summary

“The hair colourants market has been more resilient than the styling market during COVID-19. But consumers’ colour preference has shifted rapidly from vibrant colours which were in last year to more natural colour today. Despite the changes, safer and natural solutions remain the core needs. As for styling products, consumers still leave more complicated styling needs to hairdressers regardless of concerns about COVID-19, which will require at-home styling products to deliver healthier looking hair by providing visible effective solutions in order to compete with the hair care category.”

– Amy Jin, Research Analyst

This report covers the following issues:

  • Behaviour and occasion of hair beauty
  • Product usage of hair styling and colourant products
  • Consumers’ styling needs at home and important purchase factors
  • Information source for hair styling/colour
  • Consumers’ attitudes and behaviours towards hair colouring

Table of Contents

  1. Overview

      • Key issues covered in this report
        • Definitions
        • Executive Summary

            • The market
              • Hair colourants market continues to grow
                • Figure 1: Best- and worst-case forecast of total value sales of hair colourants market, China, 2015-25
              • …whereas hair styling products are affected by the pandemic
                • Figure 2: Best- and worst-case forecast of total value sales of hair styling products market, China, 2015-25
              • Companies and brands
                • L’Oréal, Henkel and Zhang Hua remain top three players in colourants market
                  • Figure 3: Leading manufacturers’ share of value sales of hair colourants, China, 2018-19
                • International brands dominate hair styling market
                  • Figure 4: Leading manufacturers’ share of value sales of hair styling products, China, 2018-19
                • The consumer
                  • Salons remain the destination for hair beauty regardless of the pandemic
                    • Figure 5: Behaviour and occasion of hair beauty, by gender, November 2020
                  • Hair styles could help to boost the exposure of certain types of products
                    • Figure 6: At-home hair colourant and styling products usage, by gender, 2019 vs 2020
                  • Functional features that ensure safety are preferred by consumers
                    • Figure 7: Purchasing factors of at-home hair colourants or styling products, November 2020
                  • Consumers have higher faith in professionals
                    • Figure 8: Information source of hair colouring/styling, November 2020
                  • Healthy looking hair is the basic need for styling at home
                    • Figure 9: Effects hoping to achieve by styling at home, November 2020
                  • Natural hair tones are preferred with more possibilities for innovation
                    • Figure 10: Attitudes towards natural hair colour, November 2020
                    • Figure 11: Attitudes towards accepting new hair colourants, November 2020
                  • What we think
                  • Issues and Insights

                    • Back to natural hair tones
                      • The facts
                        • The implications
                          • Help consumers create healthier looking hair at home
                            • The facts
                              • The implications
                                • Figure 12: Eisansun’s elasticity cream
                              • Involve professional ‘Mr Tonys’ in tutorial marketing activities online
                                • The facts
                                  • The implications
                                    • Figure 13: Taobao’s live-streaming featuring hairdressers
                                • The Market – Key Takeaways

                                  • Hair colourants market presents more optimistic outlook compared to styling products
                                    • At-home styling occasions decreased by pandemic
                                    • Market Size and Forecast

                                      • Hair colourants market maintains its growth
                                        • Figure 14: Best- and worst-case forecast of total value sales of hair colourants market, China, 2015-25
                                      • Hair styling market shows slower growth
                                        • Figure 15: Best- and worst-case forecast of total value sales of hair styling products market, China, 2015-25
                                    • Market Factors

                                      • Hair salons continue to operate under stricter health controls after COVID-19
                                        • Limited social networking occasions mean reduced hair beauty occasions
                                        • Companies and Brands – Key Takeaways

                                          • L’Oréal once again top player in hair colourants market
                                            • International brands still dominate styling market
                                              • Satisfy consumers’ needs for personalised hair beauty solutions
                                              • Market Share

                                                • Leading brands maintain their positions although growth affected by pandemic
                                                  • Figure 16: Leading manufacturers’ share of value sales of hair colourants, China, 2018-19
                                                • International brands occupy more than half of the styling market
                                                  • Figure 17: Leading manufacturers’ share of value sales of hair styling products, China, 2018-19
                                              • Competitive Strategies

                                                • Virtual hair colour consultations and virtual colour try-on features
                                                  • Figure 18: Liese virtual colour try-on system, Singapore
                                                  • Figure 19: AR system, China
                                                • Medical brands’ claims focus on herbal/botanical dyeing solutions
                                                  • Figure 20: Zhencaotang’s botanical hair colourant cream, China 2020
                                                • Fixing hairlines becomes the centre of attention
                                                  • Figure 21: Wonder Beige hairline pen, China, 2020
                                                  • Figure 22: IMPS hair powder and spray set, China, 2020
                                              • Launch Activity and Innovation

                                                • Claims of brightening/illuminating and long-lasting fall
                                                  • Figure 23: Top 10 claims in hair colourant product launches, China, 2019-20
                                                  • Figure 24: Hair colourant products with moisturising/hydrating claim, China, 2020
                                                  • Figure 25: Top 10 claims in hair styling product launches, China, 2019-20
                                                  • Figure 26: Hair styling products with vitamin/mineral fortified claim, China, 2020
                                                • Hair protection spray against bacteria
                                                  • Figure 27: Hair protection spray, Thailand, 2020
                                                • Blurring skincare with hair products
                                                  • Figure 28: Dual function hair styling products, Japan, 2020
                                                • Multifunctional innovations that blur with hair styling
                                                  • Figure 29: Multifunctional hair styling/colouring products, UK, 2020
                                                • Temporary grey solutions with convenient application
                                                  • Figure 30: Temporary colourants for no-grey quick fixes, Germany and UK, 2020
                                              • The Consumer – Key Takeaways

                                                • Hair styling and colouring needs remain
                                                  • Hair spray, hair gel and styling mousse are the most used products
                                                    • Safe products and suitability for one’s hair condition are most wanted
                                                      • Consumers have high faith in professionals
                                                        • Consumers want to achieve healthier looking hair
                                                          • Natural colour tones are preferred this year
                                                          • Behaviour and Occasion of Hair Beauty

                                                            • Majority of females have combination hair condition while most males’ hair is oily
                                                              • Figure 31: Hair length and style, by gender, November 2020
                                                              • Figure 32: Type of hair condition, by gender, November 2020
                                                            • Salons remain popular destinations for hair styling
                                                              • Figure 33: Behaviour and occasion of hair beauty, 2019 vs 2020
                                                              • Figure 34: Behaviour and occasion of hair beauty, by gender, November 2020
                                                            • Younger consumers are less interested in colour but seeking style
                                                              • Figure 35: Behaviour and occasion of hair beauty, by age, November 2020
                                                          • Product Usage

                                                            • Styling mousse gains more usage compared to previous year
                                                              • Figure 36: At-home hair colourant and styling products usage, by gender, 2019 vs 2020
                                                              • Figure 37: Social media platforms sharing how to maintain wavy hairstyle using mousse
                                                            • Products have gender identities
                                                              • Figure 38: At-home hair colourant and styling products usage, by gender, November 2020
                                                            • Younger consumers are more interested in using basic hair dye format
                                                              • Figure 39: At-home hair colourant products usage, by age, November 2020
                                                            • Elasticity cream and hair colour cream are more popular in lower tier cities
                                                              • Figure 40: At-home hair colourant and styling products usage, by city tier, November 2020
                                                          • Purchase Factors

                                                            • Suitable for personal hair condition
                                                              • Figure 41: Purchasing factors of at-home hair colourants or styling products, November 2020
                                                            • Natural ingredients interest those aged 30-39 most
                                                              • Figure 42: Purchasing factors of at-home hair colourants or styling products, by age, November 2020
                                                              • Figure 43: Kombu hair dye products
                                                          • Information Source

                                                            • Professional sources are most used by consumers
                                                              • Figure 44: Information source of hair colouring/styling, November 2020
                                                            • Younger consumers prefer social media sites
                                                              • Figure 45: Information source of hair colouring/styling, by age, November 2020
                                                          • Styling Results at Home

                                                            • Healthier looking hair is the most feasible pursuit of at-home styling
                                                              • Figure 46: Effects hoping to achieve by styling at home, November 2020
                                                            • Styling needs vary by gender and age
                                                              • Figure 47: Effects hoping to achieve by styling at home, by age and gender, November 2020
                                                            • Those with combination hair condition looking for puffy hair roots
                                                              • Figure 48: Effects hoping to achieve by styling at home, by hair conditions, November 2020
                                                          • Attitudes towards Hair Colouring

                                                            • Consumers re-think vibrant colours
                                                              • Figure 49: Attitudes towards natural hair colour, November 2020
                                                            • Over two thirds of consumers decide hair colour themselves
                                                              • Figure 50: The way of deciding hair colour, November 2020
                                                            • More than half of consumers prefer short-acting hair colourants to long-lasting ones
                                                              • Figure 51: Attitudes towards long-lasting hair colourants, November 2020
                                                              • Figure 52: L’Oréal’s magic retouch, China
                                                            • Latest trendy hair colours are catching consumers’ attention
                                                              • Figure 53: Attitudes towards popular trends of hair colourants, November 2020
                                                              • Figure 54: AmorePacific’s foaming hair colourants, China 2020
                                                            • Opportunities for innovation in hair colourants
                                                              • Figure 55: Attitudes towards accepting new hair colourants, November 2020
                                                            • Consumers with curly short hair are more interested in Western colourants
                                                              • Figure 56: Attitudes towards origins of hair colourants, November 2020
                                                          • Appendix – Market Size and Forecast

                                                              • Figure 57: Total value sales of the hair colourants market, China, 2015-25
                                                              • Figure 58: Total value sales of hair styling products market, China, 2015-25
                                                          • Appendix – Methodology and Abbreviations

                                                            • Methodology
                                                              • Abbreviations

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