Mintel’s Hair Colourants Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts and built on Mintel’s robust market size data, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
| Forecast Period | Five Year Forecast |
| Report Coverage | Market Size, Market Forecast, Market Segmentation Cross-category Comparison, Cross-country Comparison Macro Socio-economic Factors Market Share, Product Launch Activity |
| Market Segmentation | Permanent, Semi-permanent, Temporary, Highlighting/Bleaching/Top Ups (except South Korea) |
| Cross-category Comparison | Shampoos and Conditioners, Hair Styling Agents |
| Markets | France, Germany, Indonesia, Italy, Mexico, Japan, South Korea, Spain Coming soon: Australia, Brazil, Canada, India, Thailand |
The global hair colourants market is witnessing notable growth across various regions in 2025, with Germany and Japan standing out due to their strong market sizes. In Germany, the trend towards at-home hair colouring is driven by economic factors such as high inflation, making this option more appealing. Meanwhile, Japan’s market growth is propelled by the demand for premium and functional hair colourants. While some regions like France are experiencing a decline post-pandemic due to limited product variety and stricter promotional regulations, the overall market is energised by the increasing popularity of semi-permanent and temporary hair colourants. These segments are gaining traction for their convenience and quality, complementing the continued dominance of permanent hair colourants.
Globally, the market is being shaped by several emerging trends. Consumers are increasingly seeking products that boast natural, vegan, and eco-friendly attributes, mirroring a shift towards sustainability and ethical consumption. This is reflected in the growing demand for hair colourants free from animal-derived ingredients and those with environmentally conscious packaging. Additionally, the economic landscape has heightened the appeal of at-home hair colouring solutions, as they offer a cost-effective alternative to salon visits. Furthermore, a focus on ingredient transparency and the environmental impact of products is influencing consumer choices and prompting innovation within the market. As consumers view hair colouring as a form of self-expression and confidence enhancement, the demand for diverse and accessible dyes continues to evolve, encouraging brands to innovate and meet these changing preferences.
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Market Dynamics reports are designed to connect the dots between market data and market direction. To understand more about what is featured in these reports, take a look at the sample PDF below.
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