2021
0
India Hair Oils Market Report 2021
2021-05-26T15:02:16+01:00
REP5AC42756_81CF_4002_B349_840CDFB0A325
2995
138860
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Report
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Take advantage of high penetration rates and the role of hair oils in a self-care ritual to pivot hair oils from the masses to a targeted offer. Tanya Rajani,…

India Hair Oils Market Report 2021

$ 2,995 (Excl.Tax)

Report Summary

Take advantage of high penetration rates and the role of hair oils in a self-care ritual to pivot hair oils from the masses to a targeted offer.

Tanya Rajani, Beauty & Personal Care Analyst – India

Table of Contents

  1. executive summary

    • Market context
    • What consumers want and why
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. THE IMPACT OF COVID-19 on HAIR OILS

  3. Key Trends

    • [Graph] India: top five claims as a % of hair oil product launches, Jan 2019-Dec 2020
    • [Graph] India: top 20 claims by biggest year-on-year % change, Jan 2019-Dec 2020
    • [Graph] India: top claims as a % of hair oil product launches, 2017-20
    • [Graph] India: convenience claims as a % of new launches, 2017-20
  4. Key Drivers

    • Global trends and how they are playing out in India
  5. Consumer INSIGHTS

    • [Graph] India: frequency of usage in past 12 months at home, Dec 2020
    • Who is the hair oil user?
    • [Graph] India: consumers who are not aware of hair oil benefits, by gender and age group, Dec 2020
  6. hair oil massage lovers

    • [Graph] India: demographics of consumers who like salon/spa hair oil massages, Dec 2020
    • [Graph] India: factors prioritised by hair oil massage lovers when choosing between different types of hair oils to buy, Dec 2020
    • [Graph] India: reasons why hair oil massage users dislike hair oils, Dec 2020
    • [Graph] India: fragrance preferences of hair oil massage lovers, Dec 2020
  7. time-crunched hair oil users

    • [Graph] India: hair oil purchase drivers time-crunched hair oil users, Dec 2020
    • [Graph] India: hair oil preferences among time-crunched hair oil users, 2020
  8. MARKET APPLICATION

    • Targeting the general population
    • Targeting hair oil massage lovers
    • Targeting time-crunched consumers
    • Who’s innovating
    • Global innovation

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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