India Hair Oils Market Report 2021
Take advantage of high penetration rates and the role of hair oils in a self-care ritual to pivot hair oils from the masses to a targeted offer. Tanya Rajani,…

India Hair Oils Market Report 2021

$ 2,995 (Excl.Tax)

Report Summary

Take advantage of high penetration rates and the role of hair oils in a self-care ritual to pivot hair oils from the masses to a targeted offer.

Tanya Rajani, Beauty & Personal Care Analyst – India

Table of Contents

  1. executive summary

    • Market context
    • What consumers want and why
    • Opportunities
    • Competitive landscape
    • Mintel predicts

  3. Key Trends

    • [Graph] India: top five claims as a % of hair oil product launches, Jan 2019-Dec 2020
    • [Graph] India: top 20 claims by biggest year-on-year % change, Jan 2019-Dec 2020
    • [Graph] India: top claims as a % of hair oil product launches, 2017-20
    • [Graph] India: convenience claims as a % of new launches, 2017-20
  4. Key Drivers

    • Global trends and how they are playing out in India
  5. Consumer INSIGHTS

    • [Graph] India: frequency of usage in past 12 months at home, Dec 2020
    • Who is the hair oil user?
    • [Graph] India: consumers who are not aware of hair oil benefits, by gender and age group, Dec 2020
  6. hair oil massage lovers

    • [Graph] India: demographics of consumers who like salon/spa hair oil massages, Dec 2020
    • [Graph] India: factors prioritised by hair oil massage lovers when choosing between different types of hair oils to buy, Dec 2020
    • [Graph] India: reasons why hair oil massage users dislike hair oils, Dec 2020
    • [Graph] India: fragrance preferences of hair oil massage lovers, Dec 2020
  7. time-crunched hair oil users

    • [Graph] India: hair oil purchase drivers time-crunched hair oil users, Dec 2020
    • [Graph] India: hair oil preferences among time-crunched hair oil users, 2020

    • Targeting the general population
    • Targeting hair oil massage lovers
    • Targeting time-crunched consumers
    • Who’s innovating
    • Global innovation

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


Market reports provide appendices of data to support the research and insight produced. Our databoks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B reports (all priced at £1,495).

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India Consumer 2024 Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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