Mintel’s Hair Styling Agents Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts and built on Mintel’s robust market size data, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
| Forecast Period | Five Year Forecast |
| Report Coverage | Market Size, Market Forecast, Market Segmentation Cross-category Comparison, Cross-country Comparison Macro Socio-economic Factors Market Share, Product Launch Activity |
| Market Segmentation | Sprays, Gels/Wax, Other Hair Styling Agents (Creams, Liquids, Mousse – market dependent) |
| Cross-category Comparison | Shampoos and Conditioners, Hair Colourants |
| Markets Available | Brazil, Germany, Indonesia, Italy, Japan, Mexico, South Korea, Spain Coming soon: Australia, Canada, France, India, Thailand |
The global hair styling agents market is undergoing a dynamic transformation in 2025, with substantial growth witnessed in some regions, while others face hurdles. Italy stands out with steady growth driven by the popularity of natural looks and textured hairstyles, where mousse has become a crucial product. Germany, on the other hand, has experienced significant price-driven growth, empowered by a strong demand for liquid styling agents that provide natural and multifunctional benefits. However, Brazil faces challenges due to regulatory bans and consumer concerns regarding product formulations. Notably, the fastest-growing segments globally include mousse and liquids, reflecting a shift in consumer preference towards products offering natural and versatile solutions.
Globally, the market is being shaped by several key trends. There is an increasing consumer preference for products with natural and active ingredients, a reflection of the broader trend towards health and wellness. Consumers are also keen on transparency regarding ingredient sourcing, and are keen on the benefits offered by various active ingredients. The market is further influenced by the demand for products with ethical, environmental, and free-from claims, as well as those that provide functional benefits. These trends are driving new product developments, as brands respond to consumer desires for solutions that are both sustainable and effective, often aligning with specific beauty goals and ethical considerations.
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Market Dynamics reports are designed to connect the dots between market data and market direction. To understand more about what is featured in these reports, take a look at the sample PDF below.
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Shampoo & Conditioners - Brazil by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers shampoos and hair...
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Hair Colourants - Brazil by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers hair colourants for all...
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Mintel’s Shampoo and Conditioners Market Dynamics reports pair world-class market size data with in-depth analysis to offer quick insights into the dynamic landscapes of key markets across the...
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This report looks at the following areas: How natural hair texture and scalp types influence Brazilians’ consumer behavior The most common concerns Brazilians have about their hair or...
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Hair Styling Agents - Brazil by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers sprays, gels, cream,...
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Shampoo & Conditioners - Brazil by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers shampoos and hair...
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