2021
0
India Hairstyling Market Report 2021
2021-07-21T17:05:13+01:00
REPD11943DD_87B6_41AB_86FF_D1499EB4CBC9
2195
140502
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Report
en_GB
With at-home trends at its peak, hair styling can start the journey to segmentation by creating better-for-you solutions.Tanya Rajani, Beauty & Personal Care Analyst - India…

India Hairstyling Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

With at-home trends at its peak, hair styling can start the journey to segmentation by creating better-for-you solutions.

Tanya Rajani, Beauty & Personal Care Analyst – India

Table of Contents

  1. Executive summary

    • Market context
    • What consumers want and why
    • [Graph] India: grooming products used in the last six months, % of consumers, April 2020
    • [Graph] India: percentage of consumers' interested features of hair-styling products, 2021
    • Opportunities for hair-styling products
    • Competitive landscape
    • Mintel predicts
  2. Impact of covid-19 on hair-styling trends

    • Key Drivers

      • Key Trends

        • GLOBAL TRENDS AND HOW THEY ARE PLAYING OUT IN INDIA

          • Consumer Insights

            • Key categories and usage patterns
            • [Graph] India: usage of hair-styling products in the past 12 months, 2021
            • [Graph] India: usage of hair-styling tools in the past six months, 2021
            • [Graph] India: % of consumers who have used the given hair-styling products at least once in the last six months
            • [Graph] India: % of consumers who use the given hair-styling products once a week
            • [Graph] India: % of consumers who have consumed the given hair-styling products with any usage and only on special occasions
            • Millennial and Gen X consumers (aged 25-44)
            • [Graph] India: usage of hair-styling products, by age group, 2021
            • [Graph] India: % of consumers who consume the given hair-styling products once a week
            • [Graph] India: hair-styling product usage a few times a week, by age, 2021
            • The men's hair styling segment
            • [Graph] India: % of male consumers who have used the given products in the last 12 months, 2021
            • [Graph] India: % of consumers who consume the given hair-styling products a few times a week, 2021
            • [Graph] India: influencing factors to hair-styling product choice, 2021
            • [Graph] India: percentage of consumers influenced by given factors to try a hair-styling product in the last 12 months, 2021
            • Key triggers and barriers to purchase
          • MARKET APPLICATIONS

            • Addressing the needs of Gen X "heavy" consumers
            • Speaking to young consumers
            • Creating hair-styling usage habits in men
            • Target purchase triggers through designed messaging
            • [Graph] India: consumer preference for hair-styling products, 2021
          • Who's innovating

            • Global Innovations

              • Appendix

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