Thailand Haircare Market Report 2022
Rekindle haircare by expanding repertoires with healthy hair solutions, focusing on treatments that revive hair from damage and signs of ageing.Chayapat Ratchatawipasanan, Senior Beauty and Personal Care Analyst…

Thailand Haircare Market Report 2022

$ 2,995 (Excl.Tax)

Report Summary

Rekindle haircare by expanding repertoires with healthy hair solutions, focusing on treatments that revive hair from damage and signs of ageing.

Chayapat Ratchatawipasanan, Senior Beauty and Personal Care Analyst

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • Graph 1: haircare launches, 2017-22
    • Graph 2: hair-related activities in the past six months, 2022
    • Graph 3: hair styling removal shampoo interest, 2022
    • Graph 4: haircare product interest, 2022
  2. Key Trends

    • Overview of the haircare market in Thailand
    • Graph 5: shampoo and conditioner market value growth, 2018-26
    • Graph 6: haircare launches, 2017-22
    • Trendy South Korean hair styles' influence on the increasing use of chemical treatment and hair styling products
    • Hair and scalp purifying arise from persistent unhygienic surroundings
    • Anti-ageing claims are more pronounced in the haircare category
    • Graph 7: haircare launches with anti-hairloss claim, 2017-22
  3. What consumers want and why

    • Specialise haircare products for consumers with heat- and chemical-damaged hair
    • Graph 8: hair/scalp issues, 2022
    • Graph 9: haircare repertoire, 2022
    • Graph 10: haircare product usage, 2022
    • Establish pre-wash routines with hair styling product users
    • Help laggard haircare consumers aged 45+ tackle ageing hair problems
    • Graph 11: hair and scalp issues, 2022
    • Graph 12: consumers who only colour their hair, by age group, 2022
    • Graph 13: haircare product interest, 2022

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