Thailand Haircare Market Report 2023
Revive the stagnant category with scalp care, post-colouring care and DIY colourants for younger consumers.Sirinar Puppachat, Beauty & Personal Care Analyst…

Thailand Haircare Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Revive the stagnant category with scalp care, post-colouring care and DIY colourants for younger consumers.

Sirinar Puppachat, Beauty & Personal Care Analyst

Table of Contents


    • Key issues covered in this Report
    • Graph 1: launches in haircare products, by category, 2018-23
  2. key trends

    • Professional haircare is more accessible
    • Scalp care is the focus
    • Graph 2: haircare launches with scalp claims, 2018-23
    • Bleaching and highlighting techniques are thriving
    • The DIY hair colourant category is struggling
    • Graph 3: launches in haircare products, 2018-23
    • Graph 4: % value growth of hair colourants, 2019-27
    • Graph 5: hair colourant launches, 2018-23

    • Appeal to Salon Enthusiasts with scalp care
    • Graph 6: haircare product use, 2023
    • Graph 7: hair and scalp issues, 2023
    • Graph 8: agreement with 'hair chemical processes cause scalp problems', 2023
    • Graph 9: interest in scalp-soothing products, 2023
    • Tap into colour maintenance care
    • Graph 10: chemical hair processes done at the salon in the past six months, 2023
    • Graph 11: agreement with 'it is difficult to maintain hair colour after colouring at the salon', 2023
    • Graph 12: interest in hair colour maintenance shampoo, 2023
    • Graph 13: agreement with 'hair chemical processes cause many hair issues', 2023
    • Graph 14: launches in haircare products with colour claims, 2023
    • Graph 15: launches in coloured haircare products with coconut-oil-derived ingredients, 2020-23
    • Revive DIY hair colourants for younger consumers
    • Graph 16: hair salon services received, 2023
    • Graph 17: attitudes towards DIY hair dye by generation group, 2023
    • Graph 18: launches in hair colourants, by free-from claims, 2020-23
    • Graph 19: hair colourant patent activity, 2011-21

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