2024
0
China Healing and Relaxation Market Report 2024
2024-05-20T11:01:51+01:00
REP720D2081_5062_4588_BFF3_B2FEA5F2D7CE
3695
173125
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Report
en_GB
Tapping into consumers' diverse healing and relaxation needs can help brands can go beyond the functional value of products and services, creating stronger resonance by catering to their needs for…

China Healing and Relaxation Market Report 2024

£ 3,695 (Excl.Tax)

Report Summary

Tapping into consumers' diverse healing and relaxation needs can help brands can go beyond the functional value of products and services, creating stronger resonance by catering to their needs for emotional release and support.

Gloria Gan, Senior Analyst, China Insights

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • Definition
    • What you need to know
    • The market
    • Market factors: changing relationships and technologies drive a pluralistic approach to stress relief
    • Graph 1: changes in spending compared to the previous month – non-CPG (consumer packaged goods), 2022-24
    • Marketing activities
    • New product trends
    • The consumer
    • Consumers' anxiety levels have declined across the board
    • Graph 2: changes in anxiety levels, by gender, 2022-23
    • Significant disparities exist in preferred stress-relieving activities
    • Graph 3: effective de-stressing activities – women, 2023
    • Graph 4: effective de-stressing activities – men, 2023
    • Indulging in aesthetics, fragrances and alcohol
    • Graph 5: categories that provide emotional value – women, 2023
    • Graph 6: categories that provide emotional value – men, 2023
    • Nature holds the most therapeutic appeal
    • Graph 7: attractive product elements and experiential services, by gender, 2023
    • Beautiful scenery and food soothe the mind
    • Graph 8: healing advertising styles, 2023
    • Rising awareness of conscious consumption guides ethical choices
    • Graph 9: consumer behaviours and intentions, 2023
    • Recognise personal aesthetics and independent decision-making
    • Graph 10: changes in independent thinking, 2023
    • Issues and insights
    • What we think
  2. The market

    • Market factors
    • Amid steady economic recovery, spending on dining out and travel surges
    • Graph 11: changes in spending compared to the previous month – non-CPG (consumer packaged goods), 2022-24
    • Changing attitudes towards marriage reflect shifts in security and emotional comfort needs
    • Graph 12: census data for size and proportion of one-person households, 2000-20
    • Graph 13: marriages and divorces registered, 2022 vs Q1-Q3 2023
    • Workplace competition intensifies amid a new technological revolution
    • Graph 14: average weekly working hours of employees nationwide*, 2020-24
    • Public awareness of mental health issues is on the rise
    • Graph 15: % of consumers* who agree that "maintaining good mental health is key to overall wellbeing", 2023-24
    • Diverse ways to relieve stress: offline healing and online absurdity
    • Graph 16: social media* engagement with select trending/emerging ways to relieve stress, 2022-24
    • Graph 17: social media* engagement with select conventional ways to relieve stress, 2022-24
    • AI is impacting the real world and redefining the emotional healing space
    • Marketing activities
    • Combine sports with art and creativity for a new approach to exercise-based stress relief
    • Leverage the connection between nature and culture to transform brand events and stores into healing spaces
    • Fuse cultures to create a zen healing experience
    • 'Co-brand' with animals to unleash the healing power of cute companions
    • Spread the joy by leveraging DIY crafts for healing and positivity
    • New product trends
    • Co-brand with nostalgic IPs to launch products that are 'just right for adults'
    • Tap into the healing magic of nature with the 'botanical lifestyle' aesthetic
    • Promote relaxation with 'meditation drinks'
    • New products go 'mad'
    • Make technology products more approachable by offering emotional support
  3. The consumer

    • Stress levels
    • Anxiety levels continue to ease on the whole, with men experiencing slightly more anxiety than women
    • Graph 18: changes in anxiety levels, by gender, 2022-23
    • Feelings of social anxiety have increased
    • Graph 19: issues of concern – women, 2023-24
    • Graph 20: issues of concern – men, 2023-24
    • Anxiety remains high among over-50s and Tier 1 city residents
    • Graph 21: changes in anxiety levels, by city tier, 2022-23
    • Graph 22: changes in anxiety levels, by age, 2022-23
    • Effective de-stressing activities
    • Men prefer to de-stress with audio-visual entertainment, while women favour shopping
    • Graph 23: effective de-stressing activities – men, 2023
    • Graph 24: effective de-stressing activities – women, 2023
    • 18-29s prefer to take it easy, while 30-49s enjoy activity
    • Graph 25: select de-stressing activities – energetic, by age, 2023
    • Graph 26: select de-stressing activities – restful, by age, 2023
    • Younger people in Tier 1 and lower tier cities seek 'spiritual solitude'
    • Graph 27: meditation/mindfulness as a de-stressing activity, by city tier and age, 2023
    • Categories that provide emotional value
    • Clothes, footwear and hats offer aesthetic satisfaction to men and women
    • Graph 28: categories that provide emotional value – men, 2023
    • Graph 29: categories that provide emotional value – women, 2023
    • Women in Tier 1 cities enjoy fragrances, while those in lower tier cities prefer desserts
    • Graph 30: select categories that provide emotional value, by city tier and gender, 2023
    • Graph 31: select categories that provide emotional value, by city tier and gender, 2023
    • Most men drink for pleasure rather than drowning their sorrows
    • Graph 32: select categories that provide emotional value, by anxiety level and gender, 2023
    • Graph 33: select categories that provide emotional value, by anxiety level and gender, 2023
    • Attractive product elements and experiential services
    • Natural elements have the greatest appeal, and women appreciate TCM and creative pursuits
    • Graph 34: attractive product elements and experiential services, by gender, 2023
    • Reach younger audiences with anime-style elements and DIY activities
    • Graph 35: select attractive experiential services, by gender and age, 2023
    • Graph 36: select attractive product elements, by gender and age, 2023
    • Lower tier city residents have unmet demand for artistic styles, while those in Tier 1 cities are receptive to counselling
    • Graph 37: select attractive product elements and experiential services, by city tier, 2023
    • Healing advertising styles
    • Nature and food soothe the mind
    • Graph 38: healing advertising styles, 2023
    • Younger people enjoy solitude and the companionship of pets
    • Graph 39: select healing advertising styles, by age, 2023
    • Non-anxious consumers have broader interests, particularly in different eras and geographies
    • Graph 40: healing advertising styles, by anxiety level, 2023
    • Consumer behaviours and intentions
    • Conscious consumption is on the rise
    • Graph 41: consumer behaviours and intentions, 2023
    • Younger and older people tend to delay gratification when shopping
    • Graph 42: select consumer behaviours and intentions – 'yes', by age, 2023
    • Consumers in lower tier cities prefer to follow the crowd than stand out
    • Graph 43: select consumer behaviours and intentions – 'yes', by city tier, 2023
    • Anxiety amplifies the desire for material possessions
    • Graph 44: select consumer behaviours and intentions – 'yes', by anxiety level, 2023
    • Changes in independent thinking
    • Self-awareness is on the rise and influences on behaviour are becoming decentralised
    • Graph 45: changes in independent thinking, 2023
    • Younger women appreciate pluralistic ideas of beauty
    • Graph 46: changes in aesthetic perception – answered 'yes' to not following mainstream aesthetics, by gender and age, 2023
    • High-income families in lower tier cities have unmet needs for quality experiences and enjoyment
    • Graph 47: perceptions of saving money – happier saving than spending, by city tier and monthly household income, 2023
  4. Issues and insights

    • Warm-hearted companionship: evoke emotions through sights and sounds
    • Become a comforting travel companion and evoke deep resonance through emotion-filled scenes
    • Next-level content marketing: leverage radio for subtle product placement, long-term companionship and a strong connection
    • The healing power of family: promote understanding and rebuild bonds
    • Address the lack of love by portraying family as a pillar of affection
    • Parent-child communication in the digital age: encourage younger people to become fans of their parents
    • Fuelling inner strength: share stories and kindness
    • Unlock inner potential through everyday growth narratives with an emotional impact
    • Spread healing and kindness through fashion that links art with philanthropy
  5. Appendix – methodology and abbreviations

    • Methodology
    • Abbreviations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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