2022
0
China Health Supplements Market Report 2022
2022-12-06T03:06:57+00:00
OX1100697
3695
158223
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Report
en_GB
“Health supplements are forecast to have slightly slower growth in the next five years due to consumers’ unclear knowledge between functional food and supplements. Brands will need to take a…

China Health Supplements Market Report 2022

£ 3,695 (Excl.Tax)

Description

“Health supplements are forecast to have slightly slower growth in the next five years due to consumers’ unclear knowledge between functional food and supplements. Brands will need to take a step back and focus on market education to guide consumers to find true supplement products. Brands will also need to keep an eye on the rising demand for ancient science concepts that are more trusted by consumers, and quick-dissolving strip formats that will make supplements easier to be consumed.”

Catherine Liu, Senior Research Analyst

Key issues covered in this Report

  • Retail market value of health supplements and key market factors influencing the health supplement market.
  • The competitive market landscape of leading players.
  • Innovative marketing activities and new product trends.
  • Usage penetration of different types of health supplements and reasons driving the usage.
  • Consumers’ choice of different health supplement formats and concerns behind the popular formats.
  • Purchasing channels for health supplements.
  • Knowledge of health supplements.

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Products covered in this Report
        • Executive Summary

            • The market
              • Figure 1: Best- and worst-case value sales forecast of health supplements, China, 2017-27
            • Companies and brands
              • By-Health continues to secure the leading place
                • Figure 2: Market share of leading companies in health supplement market, China, 2020 and 2021
              • Marketing highlights
                • Product innovation highlights
                  • The consumer
                    • Usage penetration of single minerals increased but Western dietary supplements fell
                      • Figure 3: Usage of health supplements, China, 2022
                    • Immunity improvement continues to be the mainstay reason for using supplements
                      • Figure 4: Reasons for using supplements, China, 2022
                    • Usage of comprehensive online shopping websites increased
                      • Figure 5: Purchasing channel, China, 2022
                    • Quick-dissolving strips receive the highest interest in trying in the future
                      • Figure 6: Choice of format, China, 2022
                    • Key concerns on sugar confectionery formats lie in too many additives and low effectiveness
                      • Figure 7: Correspondence Analysis – Concerns on formats, China, 2022
                    • Very few consumers understand the meaning of “blue hat”
                      • Figure 8: Knowledge of health supplements, China, 2022
                    • What we think
                    • Issues and Insights

                      • Quick-dissolving strips could be the “game changer” in future format innovation
                        • Figure 9: By-Health “Sleep Pro” quick-dissolving strip, China, 2022
                        • Figure 10: Wellbeing Nutrition’s multivitamin strips for children, India, 2022
                      • Time to take a step back and work on “blue hat”
                        • Ancient formulas with balanced nutrition “soft claims” will be well placed to attract highly educated consumers
                          • Figure 11: Nestlé Yi Yang Tang Lv Formula Milk Powder for Middle-Aged and Senior Groups, China, 2022
                      • Market Size and Forecast

                        • Retail value will see slightly slower growth
                          • Figure 12: Best- and worst-case value sales forecast of health supplements, China, 2017-27
                      • Market Factors

                        • Reconstructing health claims to better satisfy consumers’ health needs
                          • The “Fourteenth Five-Year Plan” highlights the direction of enriching the supply of Chinese medicine health foods
                            • Although the overall market spending is secured, brand loyalty has experienced a decline
                              • Figure 13: Future outlook towards financial status – % very or somewhat confident, China, 2021-22
                              • Figure 14: Trading ups and downs of health supplements in the next 12 months, China, 2021-22
                          • Market Segmentation

                            • Vitamins
                              • Figure 15: Best- and worst-case forecast of total value sales of vitamin market, China, 2017-27
                            • Minerals
                              • Figure 16: Best- and worst-case forecast of total value sales of mineral market, China, 2017-27
                            • Dietary supplements
                              • Figure 17: Best- and worst-case forecast of total value sales of dietary supplement market, China, 2017-27
                          • Market Share

                            • By-Health secures dominant place
                              • Figure 18: Market share of leading companies in health supplement market, China, 2020 and 2021
                            • What to watch: GSK and Pfizer’s new consumer healthcare business Haleon officially listed on the stock exchange
                            • Marketing Activities

                              • By-Health establishes a contemporary conversation with young people
                                • Figure 19: By-Health’s Yep brand ambassador Eileen Gu, China, 2021
                              • H&H launches a new format of consumer education
                                • Figure 20: “Kissing the Intestine” art exhibition, China, 2022
                              • Centrum conducts livestreams telling people the importance of eating a “colourful” diet
                                • Figure 21: “Rainbow Nutrition Little Kitchen”, China, 2022
                              • GNC offers product recycling service
                                • Figure 22: GNC Recycling Project, China, 2022
                            • New Product Trends

                              • The Big Picture
                                • New product launches with probiotic and energy functions increased strongly
                                  • Figure 23: Top 10 functional health claims used in the new product launches of vitamins and dietary supplements, China, 2019/20-2021/22 (moving annual)
                                • The use of herbal ingredients is growing steady and fast
                                  • Figure 24: Top 10 ingredients used in the new product launches of vitamins and dietary supplements, China, 2019/20-2021/22 (moving annual)
                                  • Figure 25: Share of top 10 ingredients used in the new product launches of vitamins and dietary supplements that carry the top 4 functional health claims, China, 2019/20-2021/22
                                • Tablets saw an eye-catching decrease in speed of innovation
                                  • Figure 26: Share of format types used in the new product launches of vitamins and dietary supplements, China, 2019/20-2021/22 (moving annual)
                                • What’s trending
                                  • Position the energy functions as something to improve quality of life
                                    • Figure 27: Share and growth rate of top 10 food*, drink** and vitamins and dietary supplements categories with the “energy” functional health claim, China, 2019-22
                                    • Figure 28: Centrum’s sports nutrition multivitamin and zinc gummies, China, 2022
                                  • What to watch
                                    • Environmentally friendly and sustainable claims are rising in the APAC region
                                      • Figure 29: Share of top 5 ethical and environmental claims used in the new product launches of vitamins and dietary supplements, APAC, 2017/18-2021/22 (moving annual)
                                      • Figure 30: Examples of reusable and sustainable packaging used in health supplements, India and South Korea, 2022
                                    • Non-ingested and chewing gum formats are emerging from a global perspective
                                      • Figure 31: Share of format types used in the new product launches of vitamins and dietary supplements, global, 2019/20-2021/22 (moving annual)
                                      • Figure 32: Knit vitamin and dietary supplement adhesives, Brazil, 2022
                                  • Usage of Health Supplements

                                    • Overall importance of single minerals/vitamins increased while Western dietary supplements fell
                                      • Figure 33: Usage of health supplements, China, 2022
                                    • Self-users of single minerals have wider repertoires of multiple health functions
                                      • Figure 34: Repertoire of reasons for using supplements, by self-usage of single-mineral supplements, China, 2022
                                    • Western dietary supplements have wider children user base
                                      • Figure 35: Usage of health supplements – my child(ren), by age of children in household, China, 2022
                                    • Parents with high education engaged in FSMP for children
                                      • Figure 36: Usage of food for special medical purposes (FSMP) – my child(ren), by education, China, 2022
                                  • Reasons for Using Supplements

                                    • Seniors tend to be single-reason supplement users
                                      • Figure 37: Repertoire analysis of reasons for using supplements, China, 2022
                                    • Immune health continues to be the top reason for taking supplements
                                      • Figure 38: Reasons for using supplements, China, 2022
                                    • Supplements incorporating ancient and modern science have their unique functional areas to thrive
                                      • Figure 39: Selected reasons for using supplements, by selected knowledge of health supplements, China, 2022
                                  • Purchasing Channel

                                    • Comprehensive online shopping websites getting stronger momentum
                                      • Figure 40: Purchasing channel, China, 2022
                                    • Drugstores/pharmacies more used by consumers whose elders have taken supplements
                                      • Figure 41: Purchasing channel – drugstores/pharmacies, by usage of health supplements among self, partners, children or elders in family, China, 2022
                                    • Brand counters/independent stores are more welcomed by FSMP users
                                      • Figure 42: Purchasing channel – brand counters/independent stores, by overall usage of different types of health supplements, China, 2022
                                  • Choice of Format

                                    • Tablets, capsules and powder may face challenges on repurchasing
                                      • Figure 43: Choice of format, China, 2022
                                    • Quick-dissolving strips receive a common ground interest from parents with infants, children and adolescents
                                      • Figure 44: Overall future interest in quick-dissolving strips, by age of children in household, China, 2022
                                  • Concerns on Formats

                                    • Key concerns for sugar confectionery formats: additives and low effectiveness
                                      • Figure 45: Correspondence Analysis – Concerns on formats, China, 2022
                                    • Inconvenience is a major barrier impacting the repurchase of oral liquids, gummies and capsules
                                      • Figure 46: Percentage difference* in concerns on formats, by consumers who have tried selected health supplement formats but have no interest in repeating, China, 2022
                                  • Knowledge of Health Supplements

                                    • “Function” is the main usage purpose, but lacking the basic knowledge of supplements could hinder it
                                      • Figure 47: Knowledge of health supplements, China, 2022
                                    • Senior supplement users who care about joint and dietary shortfalls express wider interest in diverse sugar confectionery formats
                                      • Figure 48: Target group profiles for interest in trying health supplements made into non-traditional sugar confectionery formats (a), CHAID analysis, China, 2022
                                    • Highly educated group puts higher trust in supplements embedding with ancient science
                                      • Figure 49: Select knowledge of health supplements, by education, China, 2022
                                  • Appendix – Market Size and Forecast

                                      • Figure 50: Value sales of China’s health supplement retail market, 2017-27
                                  • Appendix – Methodology and Abbreviations

                                    • Methodology
                                      • Fan chart forecast
                                        • Abbreviations

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