2021
0
Brazil Healthy Eating Trends Market Report 2021
2021-11-27T03:06:37+00:00
OX1048489
3265
145626
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Report
en_GB
“Many Brazilians have tried to adopt healthy eating habits in the last two years. In 2020, the main motivation was achieving physical and mental/emotional wellbeing, while in 2021 it has…

Brazil Healthy Eating Trends Market Report 2021

£ 3,265 (Excl.Tax)

Report Summary

“Many Brazilians have tried to adopt healthy eating habits in the last two years. In 2020, the main motivation was achieving physical and mental/emotional wellbeing, while in 2021 it has been weight management. The economic recession and rising food prices have forced consumers to balance their diet and budget. As a result, categories perceived as less healthy and non-essential have been losing space on the shopping list.”

– Ana Paula Gilsogamo, Food and Drink Senior Analyst

This report covers the following issues:

  • COVID-19 impact on eating habits in short, medium and long term
  • Healthy eating habits status, past year and now
  • Diets Brazilians follow
  • Healthy eating change by category
  • Reasons to maintain healthy eating habits
  • Prohibitive claims/ingredients
  • Attitudes toward healthy food/products

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
          • COVID-19: market context
          • Executive Summary

              • Market overview
                • The impact of COVID-19 on the healthy eating category
                  • Figure 1: Predicted impact of COVID-19 in short, medium and long term on the healthy eating category, October 2021
                • Mintel Trend Drivers
                  • Figure 2: Mintel Trend Drivers
                • Challenges
                  • Unemployment and high prices impact Brazilians’ eating habits
                    • Consumers of all socioeconomic groups agree it is hard to find healthy food and drinks at regular retailers
                      • Brands challenged to offer more convenient healthy options
                        • Warning labels can impact healthy food and drinks
                          • Opportunities
                            • Brazilians are adopting healthier eating habits
                              • Figure 3: Healthy eating habits in 2020, 2021
                              • Figure 4: Healthy eating habits during 2021, 2021
                            • Opportunity for holistic approach focused on immunity
                              • Young women seek healthy habits focused on mental health
                                • Clean label non-alcoholic drinks, snacks and desserts in economical packaging can appeal to parents
                                • Market Drivers

                                  • Unemployment and high prices impact Brazilians’ eating habits
                                    • New Anvisa rules on packaged food and drink labeling
                                      • Figure 5: Maximum amount allowed of added sugar, saturated fats and salt for nutritional labeling on the front of packages – Brazil, 2020
                                      • Figure 6: Templates for the labeling of food containing added sugar, salt and saturated fat at or over the maximum recommended amount – Brazil, 2020
                                      • Figure 7: New template of the nutritional information chart
                                    • New Anvisa rules for whole food
                                      • Discussion on plant-based products on the rise
                                      • Key Players

                                        • Companies and brands
                                          • Brazilian companies invest in plant-based food and drink
                                            • Figure 8: Futuro Atum
                                            • Figure 9: NotMilkinho
                                          • Carrefour Bio is a new private label of organic products
                                            • Carrefour launches “Nutri Escolha” feature
                                              • Figure 10: Nutri Escolha tool
                                            • Non-alcoholic drinks invest in functional launches focused on emotional wellbeing
                                                • Figure 11: Leão functional teas
                                              • Smart fit launches line of food supplements
                                                • Figure 12: Smart Fit Supps
                                            • Who’s Innovating?

                                              • There is room to invest in healthy and convenient options
                                                • Figure 13: Percentage of convenient food launches that also have healthy claims, by top 10 countries in launches in this category, 2018-2020
                                                • Figure 14: Sadia Livre & Lev
                                              • New approaches and claims related to healthy aging can appeal to Baby Boomers
                                                • Figure 15: Percentage of top 15 healthy claims in food and drinks launches for seniors (aged 55+), global, 2018-2020
                                            • Case Study

                                              • The Live Green Co, a Chilean plant-based food startup
                                                • Figure 16: The Live Green Co ice cream compared to another plant-based brand
                                                • Figure 17: The Live Green Co hamburger compared to another plant-based brand
                                            • The Consumer – What You Need to Know

                                              • Brazilians who work from home are more likely to follow a diet
                                                • Meat consumption increases mainly among those who don’t follow any meat-restricted diet
                                                  • Weight management grows as a reason to maintain healthy eating habits
                                                    • Young consumers are more likely to favor price over healthiness, especially when it comes to high calorie content
                                                      • Opportunity for holistic approach focused on immunity
                                                      • Healthy Eating Habits and Diet

                                                        • Healthy eating habits still very much linked to diets
                                                          • Figure 18: Eating diet, by healthy eating habits during 2021, 2021
                                                          • Figure 19: Food for Mood – Whole Foods and Headspace
                                                          • Figure 20: 28-day Mediterranean diet plan
                                                        • Brazilians who work from home are more likely to follow a diet
                                                          • Figure 21: Eating diet, by working status, 2021
                                                      • Healthy Eating Change in Categories

                                                        • Meat consumption increases mainly among those who don’t follow any meat-restricted diet
                                                          • Figure 22: Healthy eating change in categories, by diet, 2021
                                                        • Brazilians focused on sports performance consume alcoholic drinks in smaller portions
                                                          • Figure 23: Healthy eating change in categories, by reasons to maintain healthy eating habits, 2021
                                                          • Figure 24: Michelob Ultra. What does it take to be great?
                                                        • Clean label non-alcoholic drinks, snacks and desserts in economical packaging can appeal to parents
                                                          • Figure 25: Healthy eating change in categories, by children in the household, 2021
                                                      • Reasons to Maintain Healthy Eating Habits

                                                        • Weight management grows as a reason to maintain healthy eating habits
                                                          • Figure 26: Reasons to maintain healthy eating habits, by healthy eating habits in 2020 and healthy eating habits during 2021, 2021
                                                        • Baked goods and snacks are the most impacted by the desire of managing weight
                                                          • Figure 27: Reasons to maintain healthy eating habits – CHAID – Tree output, 2021
                                                        • Young women seek healthy habits focused on mental health
                                                          • Figure 28: Reasons to maintain healthy eating habits, by gender and age group, 2021
                                                      • Prohibitive Claims/Ingredients

                                                        • Warning labels can impact healthy food and drink
                                                          • Figure 29: Prohibitive claims/ingredients, 2021
                                                        • Food, drinks and nutrition products focused on sports performance need to invest in options free from preservatives
                                                          • Figure 30: Prohibitive claims/ingredients – “I wouldn’t buy it at all,” by reasons to maintain healthy eating habits, 2021
                                                        • Young consumers are more likely to favor price over healthfulness, especially when it comes to high calorie content
                                                          • Figure 31: Prohibitive claims/ingredients, by age group, 2021
                                                      • Attitudes toward Healthy Food/Products

                                                        • There is an opportunity for a more holistic approach focused on immunity
                                                          • Figure 32: Attitudes toward healthy food/products, 2021
                                                        • Minimarkets can expand their healthy food and drink portfolios to serve Brazilians from different socioeconomic groups
                                                          • Figure 33: Attitudes toward healthy food/products, by socioeconomic group, 2021
                                                        • Digital influencers can help consumers understand the differences in food and drink processing levels
                                                          • Figure 34: Attitudes toward healthy food/products, by reasons to maintain healthy eating habits, 2021
                                                          • Figure 35: 30-Day Challenge
                                                      • Appendix

                                                        • Abbreviations

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