2022
0
Brazil Healthy Eating Trends Market Report 2022
2022-12-01T03:01:31+00:00
OX1100443
3265
158088
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Report
en_GB
“Price, lack of options when dining out, and social occasions are the main reasons consumers diverge from healthy eating habits. In this context, the category has the challenge of offering…

Brazil Healthy Eating Trends Market Report 2022

£ 3,265 (Excl.Tax)

Description

“Price, lack of options when dining out, and social occasions are the main reasons consumers diverge from healthy eating habits. In this context, the category has the challenge of offering more diverse, inclusive and convenient options. While weight concerns remain important, they are giving way to worries about mental and emotional health. Consumers are also interested in diets that help them age well, with an emphasis on heart and muscle health.”
– Ana Paula Gilsogamo, Food and Drink Senior Analyst – Latam

Key issues covered in this Report

  • Market drivers such as inflation, food insecurity, the impact of COVID-19 on physical and mental health, and new legislation and regulations
  • Expected benefits of an ideal diet
  • Purchase of food and drinks in healthy versions by category
  • Factors driving the consumption of unhealthy food and drinks
  • Factors for maintaining healthy eating habits

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
        • Executive Summary

            • Market overview
              • Analyst outlook
                • Figure 1: Analyst outlook for the healthy eating category, October 2022
              • Challenges
                • As more than half of the population live with food insecurity, poverty is the main barrier for DE consumers to eat healthily
                  • Food and drinks need to adapt to new labeling rules
                    • Diversified menus can help social occasions have balanced, healthy options
                      • Foodservice and retailers need to help those who work out of home consume more fruits and vegetables
                        • Opportunities
                          • Brands can focus on heart health and the belief that thin bodies are healthy
                            • Muscle health may gain prominence among healthy aging habits
                              • Young women can boost the low/no caffeine segment
                                • Those who do not see thinness as synonymous with health are more focused on the impact of food on emotional wellbeing and the environment
                                • Market Drivers

                                  • Inflation and low purchasing power impact purchasing of food
                                    • Figure 2: IPCA – Accumulated inflation (%), general index vs categories, Jan-Dec 2021 vs Jan-Sep 2022
                                  • More than half of Brazilians face food insecurity
                                    • Conflict in Ukraine impacts production chain and increases oil prices
                                      • COVID-19 has long-term impacts on physical and mental health
                                        • New food and drink labeling law comes into effect in October 2022
                                          • Figure 3: Maximum amount allowed of added sugar, saturated fats and salt for nutritional labeling on the front of packages, 2020
                                          • Figure 4: Templates for the labeling of food containing added sugar, salt and saturated fat at or over the maximum recommended amount – Brazil, October 2020
                                          • Figure 5: New template of the nutritional information chart
                                        • Packaged fresh vegetables no longer require an expiration date
                                          • Government eliminates the tax on milk alternatives
                                          • Key Players

                                            • Companies and brands
                                              • Brazilian market invests in the launch of plant-based and vegan options
                                                • Figure 6: Catupiry’s vegan cream cheese
                                                • Figure 7: Veg Sponge
                                                • Figure 8: Nestlé Moça Alimento Condensado Origem Vegetal (plant-based condensed milk)
                                              • Different categories invest in added vitamins and minerals
                                                • Figure 9: Tang’s new formula
                                                • Figure 10: Mentos Vitamins
                                                • Figure 11: Tang’s new formula
                                              • M.Dias Branco acquires Jasmine Alimentos to expand focus on healthy snacks
                                                • Case Study
                                                  • Nutritious, seasonal menu helps True Food Kitchen raise $100 million
                                                    • Figure 12: True Food Kitchen supper foods for suppermoods brand philosophy
                                                    • Figure 13: Social media content showing the company’s sustainable actions
                                                • Ideal Diet

                                                  • Brands can focus on heart health and the belief that thin bodies are healthy
                                                    • Figure 14: Ideal diet, 2022
                                                    • Figure 15: Foods and drinks with claims related to cardiovascular health
                                                    • Figure 16: Foods and drinks with claims related to cardiovascular health
                                                  • Muscle health may gain prominence among healthy aging habits
                                                    • Figure 17: Ideal diet, by generation, 2022
                                                    • Figure 18: Powdered supplement for consumers aged 50+
                                                  • Non-alcoholic beverages with eye health benefits interest men aged 35+
                                                    • Figure 19: Ideal diet, by gender and age group, 2022
                                                    • Figure 20: Non-alcoholic drinks with claims related to eye health
                                                • Food and Drink Healthy Options Consumption

                                                  • Diet-specific meals can focus on energy and digestive health for singles
                                                    • Figure 21: Food and drink healthy options consumption, by living situation, 2022
                                                    • Figure 22: Prepared meals for low-carb diets with claims/benefits related to energy and/or digestive health
                                                    • Figure 23: Healthy Choice’s ready meals
                                                  • Sweets/desserts with benefits attract parents of Alpha-generation children
                                                    • Figure 24: Food and drink healthy options consumption, by children’s age, 2022
                                                    • Figure 25: Dairy drinks (except yogurt) with claims and benefits related to brain and nervous system health
                                                  • Sweet spreads and dairy drinks focusing on brain health have potential with hybrid workers
                                                    • Figure 26: Food and drink healthy options consumption, by work profile, 2022
                                                    • Figure 27: Dairy drinks (except yogurt) with claims and benefits related to brain and nervous system health
                                                    • Figure 28: Sweet spreads with claims and benefits related to brain and nervous system health
                                                • Factors Pushing People Toward Unhealthy Food/Drink

                                                  • Diversified menus help social occasions have healthy, inclusive alternatives
                                                    • Figure 29: Factors most likely to push people toward consuming unhealthy food/drink, 2022
                                                    • Figure 30: Isabela Akkari’s vegan and low-carb sweets and desserts
                                                    • Figure 31: Party packs focused on specific diets, such as plant-based and gluten-free
                                                    • Figure 32: Futuro Party line by Anitta
                                                  • Lack of budget is the main factor driving DE consumers to eat unhealthily
                                                    • Figure 33: Factors most likely to push people toward consuming unhealthy food/drink, by socioeconomic group, 2022
                                                    • Figure 34: App Zest Cooking
                                                  • Convenient options focused on emotional wellbeing can help working students eat better
                                                    • Figure 35: Factors most likely to push people toward consuming unhealthy food/drink, by work and study status, 2022
                                                    • Figure 36: Convenient baked goods with functional claims related to sleep and stress
                                                    • Figure 37: Ingredients/baked goods with functional claims related to sleep and stress
                                                • Important Factors to Maintain Healthy Eating

                                                  • Small portions without artificial ingredients appeal to consumers aged 35+
                                                    • Figure 38: Important factors to maintain healthy eating, 2022
                                                    • Figure 39: Examples of products with claims of less/no artificial ingredients and smaller portions
                                                  • Young women can boost the low/no caffeine segment
                                                    • Figure 40: Important factors to maintain healthy eating, by gender and age, 2022
                                                    • Figure 41: Examples of non-caffeinated teas launched in Brazil
                                                    • Figure 42: Examples of decaffeinated coffees launched in Brazil
                                                    • Figure 43: Nightfood Sleep Friendly Cold Brew Decaf Ice Cream
                                                  • Foodservice and retailers can help those who work out of home every day to consume more fruits and vegetables
                                                    • Figure 44: Factors to maintain healthy eating, by gender and age group, 2022
                                                    • Figure 45: Prepared meals with daily portions of fruits and vegetables indicated on the packaging
                                                    • Figure 46: Fruit-based snacks from dole, Chiquita and Simple Truth
                                                • Attitudes toward Healthy Food/Products

                                                  • Those who do not see thinness as synonymous with health are more focused on the impact of food on emotional wellbeing and the environment
                                                    • Figure 47: Attitudes toward healthy food/products – CHAID – Tree output, 2022
                                                    • Figure 48: Products with combined mental/emotional benefit claims and sustainable and ethical claims
                                                    • Figure 49: Mãe Terra communication
                                                  • Natural/organic food may interest consumers worried about pets’ health
                                                    • Figure 50: Attitudes toward healthy food/products, by pet ownership, 2022
                                                    • Figure 51: Examples of organic pet food
                                                    • Figure 52: A Quinta subscription plan
                                                    • Figure 53: ZeeDog kitchen
                                                  • Social networks are the most appropriate channel for the sale and promotion of products committed to healthiness and sustainability
                                                    • Figure 54: Attitudes toward healthy food/products, by all respondents and social media shoppers, 2022
                                                • Appendix – Abbreviations

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