2022
0
Thailand Home Fragrance Market Report 2022
2022-07-18T15:01:36+01:00
REP58D4E221_C1D1_4636_BB59_302A7726F26E
2195
153359
[{"name":"Aircare","url":"https:\/\/store.mintel.com\/industries\/household-home\/aircare"}]
Report
en_GB
Further grow the home fragrance category using wellness and hygiene needs arising due to the pandemic.Sirinar Puppachat, Beauty & Personal Care Analyst…

Thailand Home Fragrance Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Further grow the home fragrance category using wellness and hygiene needs arising due to the pandemic.

Sirinar Puppachat, Beauty & Personal Care Analyst

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Market context
    • Graph 1: launches in aircare by aromatherapy and antibacterial claims, 2019-21
    • What consumers want and why
    • Graph 2: scented candles usage frequency, 2022
    • Graph 3: reasons to use home fragrance, by parents with children under 18, 2021
    • Graph 4: barriers to use home fragrance, 2021
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. KEY TRENDS

    • Graph 5: launches in aircare, by top six markets, 2019-21
    • Graph 6: launches in aircare products, by sub-category, 2019-2021
    • Graph 7: launches in aircare by odour-neutralising, aromatherapy and antibacterial claims, 2019-21
    • Graph 8: launches in aircare, by natural, convenience and free-from claims, 2019-21
  3. KEY DRIVERS

    • Graph 9: how consumers manage stress, 2021*
  4. GLOBAL TRENDS AND HOW THEY ARE PLAYING OUT IN THAILAND

    • CONSUMER INSIGHT

      • Graph 10: home fragrance usage and frequency, 2021
      • Young Millennials are using modern home fragrance for personal indulgence
      • Graph 11: consumer attitudes towards home fragrance, 2021
      • Graph 12: home fragrance usage by generations, 2021
      • Graph 13: reason to use home fragrance products, 2022
      • Graph 14: reed diffusers usage frequency, 2022
      • Graph 15: scented candles usage frequency, 2022
      • Graph 16: home fragrance usage location, 2021
      • Mothers are using home fragrance to maintain household hygiene
      • Graph 17: attitudes towards the statement 'It is worthwhile to invest in home improvement products since the pandemic', 2022
      • Graph 18: reasons to use home fragrance by parents with children under 18, 2021
      • Graph 19: home fragrance usage, 2022
      • Graph 20: home fragrance usage area, 2021
      • Graph 21: spray air freshener usage, 2021
      • Graph 22: solid/gel air freshener usage, 2021
      • Scent and fragrance are the usage barriers of home fragrance
      • Graph 23: attitudes towards the statement 'Home fragrance products should be designed to be safe for use indoors' , 2022
      • Graph 24: barriers to use home fragrance, 2021
      • Graph 25: top five home fragrance innovation interests, 2021
      • Graph 26: scent/fragrance barriers towards using home fragrance products, 2021
    • MARKET APPLICATIONS

      • Opportunities for home fragrance repertoire expansion among Young Millennials
      • Opportunities for family-friendly home fragrance
      • Opportunities to recruit new consumers with deodorisers
    • Who's innovating

      • Global innovations

        • Appendix

      About the report

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