2022
0
China Hot Pot Dining Market Report 2022
2022-03-31T04:05:55+01:00
OX1100975
3695
150090
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Report
en_GB
"Hot pot dining has entered a stage of steady development, leading brands are becoming more cautious about store expansion, while exploring potentials of global supply chains. Meanwhile, consumers are pursuing…

China Hot Pot Dining Market Report 2022

£ 3,695 (Excl.Tax)

Description

“Hot pot dining has entered a stage of steady development, leading brands are becoming more cautious about store expansion, while exploring potentials of global supply chains. Meanwhile, consumers are pursuing tasty hot pot base, quality regional/seasonal raw materials and exclusive side dishes, which leave clues for product innovation. In addition, consumers’ growing need of in-home dining occasions post pandemic is demanding convenience and flexibility from the hot pot industry. Hence, home delivery, and further segmented hot pot styles would be the saviour for hot pot operators.”

– Bernie Gao, Research Analyst

This report will look at the following areas:

  • Market performance and its recovery in post-COVID-19
  • Key market strategies of leading hot pot players
  • Consumers’ attitudes towards hot pot dining
  • Product innovation direction for hot pot dining
  • Different demand for hot pot dine-in and delivery services

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Covered in this Report
    • Definition
  2. Executive Summary

    • The market
      • Figure 1: Forecast of market size of hot pot dining, China, 2015-26
      • Figure 2: Top 10 cities by the number of hot pot restaurants, 2022
    • Companies and brands
    • Haidilao’s strategy adjustment
      • Figure 3: Restaurant number of top 10 hot pot brands, China, 2019-21
    • User-generated content marketing in hot pot industry
      • Figure 4: Example of UGC, dipping sauce recipe shared by internet users, China, 2021
      • Figure 5: Recipes of hot pot base and dipping sauce shared on Xiaohongshu, China, 2021
    • Side dishes play the leading roles
      • Figure 6: Hou Hot Pot’s signature side dish, China, 2021
    • The consumer
    • Post-90s show stronger interest in hot pot foodservice
      • Figure 7: Consumption frequency, China, 2021
    • Sichuan/Chongqing hot pot occupy the top penetration for hot pot market
      • Figure 8: Penetration of different hot pots, China, 2021
      • Figure 9: Penetration of different hot pots, by statement of ‘Have had it and like it’, China, 2021 & 2022
    • Side dishes open up a window for hot pot dining
      • Figure 10: Product innovation, China, 2021
    • Go beyond the food at hot pot restaurants
      • Figure 11: Hot pot in-store services, China, 2021
    • Convenience pursuit for the hot pot delivery
      • Figure 12: Hot pot delivery services, China, 2021
    • Adhere to the social attribute of hot pot dining
      • Figure 13: Attitudes towards hot pot, China, 2021
    • What we think
  3. Issues and Insights

    • Setting unique selling points for brand differentiation
    • Communicate hero dishes with quality and transparency
      • Figure 14: Jiu Ding Xuan signature products, China
    • Showcase authenticity through in-store sensory experiences
      • Figure 15: Picture of Hongjie hot pot, China, 2021
    • Mirror traditional dining experience with immersive store designs
      • Figure 16: Examples of hot pot restaurants with ‘Shi Jing’ concept decoration, China, 2022
    • Improve convenience with elevated supply-chain caters to consumers’ demands post-pandemic
      • Figure 17: Examples of a grocery store for hot pot, China, 2021
  4. Market Size and Forecast

    • Steady growth of hot pot dining business
      • Figure 18: Forecast of market size of hot pot dining, China, 2015-26
      • Figure 19: Top 10 cities by the number of hot pot restaurants, 2022
  5. Market Factors

    • Consumers’ dining out confidence increase
      • Figure 20: Consumer research on dining habits, 2021-22
    • Sub-brands of hot pot covering different consumption levels
      • Figure 21: Pictures of a typical store of Xiabuxiabu and Cou Cou, China
      • Figure 22: Instruction of three sub-brands of Lao Wang, China, 2021
    • Hot pot catering brands actively seek overseas business opportunities
    • Heading to the international catering market
    • Returning to the homeland
      • Figure 23: Examples overseas locations of hot pot brands, Singapore and the US, 2021
  6. Market Share

      • Figure 24: Restaurant number of top 10 hot pot brands, China, 2019-21
    • Haidilao’s strategy adjustment
    • Xiabuxiabu success in the sub-brand Cou Cou
    • Classic hot pot brands are promising
  7. Marketing Activities

    • Membership services to make consumers feel special
      • Figure 25: Special services for Hei Hai Member at Haidilao, China, 2021
    • Variety shows boost the promotion of hot pot brand
      • Figure 26: Variety show for hot pot, China, 2021
      • Figure 27: Shoo Loong Kan street dance themed store, China, 2021
    • In-store interaction creates elevated ambience and mood
      • Figure 28: Dancing performance at Song Hot Pot, China, 2021
    • UGC marketing in hot pot industry
      • Figure 29: Example of UGC from different platforms, China
  8. New Product Trends

    • Dish presentation increase the exposure on social media
      • Figure 30: Examples of meat and seafood plate, China, 2021
      • Figure 31: Examples of special presentations of food in hot pot dining, China, 2021
    • Side dishes varieties are ever-increasing
      • Figure 32: Hou Hot Pot’s signature side dish, China, 2021
  9. Consumption frequency

    • Restaurants and in-home consumption share similar penetration
      • Figure 33: Consumption frequency, China, 2021
    • Post-90s are key audience of hot pot foodservice
      • Figure 34: Consumption frequency, by generations, China, 2021
    • High household income earners present the largest portion of heavy users for dine-in services
      • Figure 35: Consumption frequency, having hot pot at restaurants, by household income and city tier, China, 2021
  10. Penetration of different hot pots

    • Sichuan/Chongqing hot pot is still the most penetrated hot pot
      • Figure 36: Penetration of different hot pots, China, 2021
      • Figure 37: Penetration of different hot pots, by statement of ‘Have had it and like it’, China, 2021 & 2022
    • Consumers have preference on their local flavoured hot pots
      • Figure 38: Penetration of different hot pots, by selected hot pots, statement of ‘Have had and like it’ and regions, China, 2021
      • Figure 39: Penetration of different hot pots, by selected hot pots, statement of ‘Haven’t had but interested in trying it’ and regions, China, 2021
    • High household income earners favour foreign flavoured hot pots
      • Figure 40: Penetration of different hot pots, foreign flavoured hot pots, by household income, China, 2021
  11. Product innovation

    • Spotlights on side dishes at hot pot dining
      • Figure 41: Product innovation, China, 2021
    • Gen Z fascinated with sweets at hot pot dining
      • Figure 42: Product innovation, by selected items and generations, China, 2021
      • Figure 43: DIY milk tea dispenser at Haidilao and cooperation example with Heytea, China, 2021
    • Higher quality requirement on raw material among consumers over 30
      • Figure 44: Product innovation, by selected items and age, China, 2021
  12. Hot pot in-store services

    • Hot pot dining at restaurants is more than food enjoyment
      • Figure 45: Hot pot in-store services, China, 2021
      • Figure 46: Dipping sauce recipe from Hai Di Lao, China, 2021
    • Varied demand for member-exclusive services by age
      • Figure 47: Hot pot in-store services, by selected services and age, China, 2021
      • Figure 48: An example of additional service when waiting in line, China, 2021
    • Post-80s consumers seek additional in-store services
      • Figure 49: Hot pot in-store services, selected services and generations, China, 2021
      • Figure 50: New concept store of Cou Cou with lounge bar and live performance, China, 2021
  13. Hot pot delivery services

    • Product oriented innovation for improved convenience is wanted
      • Figure 51: Hot pot delivery services, China, 2021
      • Figure 52: Hot pot delivery services, by repertoire, China, 2021
      • Figure 53: Examples of cool vending, China, 2022
    • Middle aged high household income earners favour eco-friendly packaging for hot pot delivery
      • Figure 54: Hot pot delivery services, environmentally friendly packaging, by household income and age groups, China, 2021
      • Figure 55: Examples of hot pot delivery packaging, China, 2022
    • Consumers take food safety and nutrition of hot pot delivery seriously
      • Figure 56: Hot pot delivery services, food safety and quality, by city tier, China, 2021
      • Figure 57: Hot pot delivery services, nutritional information, by family structure, China, 2021
  14. Attitudes towards hot pot

    • Adhere to the social attribute of hot pot dining
      • Figure 58: Attitudes towards hot pot, China, 2021
      • Figure 59: Penetration of hot pot with ‘have had it and like it’, by agreeing to statement of ‘I like to eat hot pot with my families and friends’ VS total, China, 2021
    • Hot pot eaters favour the taste over the services
      • Figure 60: Attitudes towards hot pot dine-in experience, China, 2021
      • Figure 61: Attitudes towards hot pot, statement of ‘The taste of hot pot in store is more important to me’, by gender and age, China, 2021
    • Diversified options and freshness can differentiate hot pot delivery and RTE products
      • Figure 62: Attitudes towards hot pot delivery experience, China, 2021
      • Figure 63: Attitudes towards hot pot delivery experience, by age groups, China, 2021
  15. Food Persona

    • Who are they?
      • Figure 64: Food personas, 2021
      • Figure 65: Food personas, by generations, 2021
    • New Trend Explorers have higher consumption frequency for hot pot dining under all circumstances
      • Figure 66: Consumption channel, by heavy users and food persona, China, 2021
      • Figure 67: Penetration of different hot pots as ‘Have had it hand like it’, by selected items and food persona, China, 2021
    • Critical Shoppers are picky about packaging, the quality of food and labelling
      • Figure 68: Hot pot delivery services, by food persona, China, 2021
  16. Appendix – Market Size and Forecast

      • Figure 69: Forecast of market size of hot pot dining, China, 2016-26
  17. Appendix – Methodology and Abbreviations

    • Methodology
    • Abbreviations

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