2022
0
China Household and Cleaning Appliances Market Report 2022
2022-09-22T20:16:19+01:00
OX1104773
3695
155851
[{"name":"Domestic Appliances","url":"https:\/\/store.mintel.com\/industries\/household-home\/domestic-appliances"}]
Report
en_GB
"With the continuous advancement of local companies in product innovation, more and more consumer needs are being met by new products. Technological innovation in household cleaning appliances will always be…

China Household and Cleaning Appliances Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“With the continuous advancement of local companies in product innovation, more and more consumer needs are being met by new products. Technological innovation in household cleaning appliances will always be the main driving force of the market. Localised innovation will be an important success factor for enterprises.”

– Jenny Li, Head of Reports, China

This Report will look at the following areas:

  • Market overview and key players’ performances
  • Market innovation highlights
  • Product ownership and usage in the household and cleaning appliances market
  • Key factors in purchasing household and cleaning appliances
  • Existing pain points in using vacuum cleaners
  • Consumers’ attitudes towards household and cleaning appliances

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definitions
          • Excluding
          • Executive Summary

              • The market
                • Household and cleaning appliances market grows steadily
                  • Figure 1: Best- and worst-case forecast of value sales of household and cleaning appliances, 2016 – 2026
                • Increasing income will support the market growth
                  • Figure 2: China per capita disposable income, 2014-2021
                • Spending on household and cleaning appliances expected to be less affected due to COVID-19
                  • Sweeping and towing products are the main driving force of high-end floor cleaning appliances
                    • Companies and brands
                      • High-end shift to all-in-one robots
                        • Local demands drive product innovation
                          • Interest-based ecommerce is the next competitive focus
                            • Midea
                              • Xiaomi
                                • Ecovacs
                                  • Roborock
                                    • Dreame
                                      • The consumer
                                        • Floor care products innovation inspires buying interest
                                          • Figure 3: Ownership and purchasing interest of household and cleaning appliances, 2022
                                        • Majority are purchase decision makers
                                          • Figure 4: Purchasing and using responsibility, 2022
                                        • Home environment improvement needs drive purchasing needs, especially replacement
                                          • Figure 5: Purchase factors when buying household and cleaning appliances, 2022
                                        • Product experience is key to gaining consumer loyalty
                                          • Figure 6: Demanded product features when purchasing household and cleaning appliances, 2022
                                        • Focus on pain points and carry out innovation
                                          • Figure 7: Factors in purchasing floor care products, 2022
                                        • Compete in the market where quality and cost performance coexist through innovation
                                          • Figure 8: Attitudes towards household and cleaning appliances brands, 2022
                                        • What we think
                                        • Issues and Insights

                                          • Localised innovation for local customers
                                            • The facts
                                              • The implications
                                                • Figure 9: First self-mop cleaning robot by Narwal, 2019
                                              • Create brand differentiation through design and sustainability
                                                • The facts
                                                  • The implications
                                                    • Figure 10: Electrolux’s vacuum cleaner made of 100% recycled and reused materials, 2021
                                                • Market Size and Forecast

                                                  • Market still expects steady growth despite the impact of COVID-19
                                                    • Figure 11: Retail sales of household and cleaning appliances in China, 2016-2021 (est)
                                                    • Figure 12: Best- and worst-case forecast of value sales of household and cleaning appliances, 2016 – 2026
                                                • Market Factors

                                                  • Increasing income supports market growth
                                                    • Figure 13: China per capita disposable income, 2014-2021
                                                  • Rising pet ownership drives greater demands for household and cleaning appliances
                                                    • The aging trend shows opportunity for product innovation
                                                      • Sweeping and towing products are the main driving force of high-end floor cleaning appliances
                                                        • COVID-19 impact on the market and consumer
                                                          • Home appliances market to be hit
                                                            • Spending on household and cleaning appliances expected to be less affected
                                                            • Key Player Performance

                                                              • Midea
                                                                • Xiaomi
                                                                  • Dyson
                                                                    • Ecovacs
                                                                      • Lexy
                                                                        • Roborock
                                                                        • Competitive Strategies

                                                                          • High-end shift to all-in-one robots
                                                                            • Local demands drive product innovation
                                                                              • Interest-based ecommerce is the next competitive focus
                                                                              • Who’s Innovating?

                                                                                • Enhanced technology drives the high-end robot vacuum cleaner market
                                                                                  • Figure 14: Ecovacs’ T10 TURBO all-in-one robot vacuum cleaner, 2022
                                                                                • The hot pet market attracts traditional brands to join the competition
                                                                                  • Figure 15: Midea smart litter box for cat, 2022
                                                                                • Floor wet cleaning M13 by Dreame
                                                                                  • Figure 16: Dyson’s V12 Detect Slim cordless vacuum cleaner, 2022
                                                                                • Midea’s mite cleaner with electric shock function
                                                                                  • Figure 17: Midea’s mite cleaning with electric shock function, 2022
                                                                              • Ownership and Usage

                                                                                • Floor care product innovation inspires buying interest
                                                                                  • Figure 18: Ownership and purchasing interest of household and cleaning appliances, May 2022
                                                                                • Simplicity in household and cleaning appliances
                                                                                  • Figure 19: Repertoire analysis of household and cleaning appliances ownership, 2022
                                                                                • Sweeping and mopping robots are promising in post-80s and post-90s
                                                                                  • Figure 20: Do not have floor care appliances but plan to buy, by generation, 2022
                                                                              • Purchasing and Using Responsibility

                                                                                • Most are purchase decision makers
                                                                                  • Figure 21: Purchasing and using responsibility, 2022
                                                                                • Females’ decisions matter as they are both heavy users and decision makers
                                                                                  • Figure 22: Purchasing and using responsibility, by gender, 2022
                                                                              • Purchase Factors

                                                                                • Home wellness drives purchasing needs, especially for replacement
                                                                                  • Figure 23: Purchase factors when buying household and cleaning appliances, 2022
                                                                                • Enhance shopping experience to stimulate upgrading motivation among 30-59s
                                                                                  • Figure 24: Purchase factors when buying household and cleaning appliances, by age 2022
                                                                              • Demanded Product Features

                                                                                • Product experience is the key to gaining consumer loyalty
                                                                                  • Figure 25: Demanded product features when purchasing household and cleaning appliances, 2022
                                                                                • Targeting development direction at different users’ needs
                                                                                  • Figure 26: Demanded product features when purchasing household and cleaning appliances, by gender and age, 2022
                                                                              • Floor Cleaning Product Pain Points

                                                                                • Focus on pain points and carry out innovation
                                                                                  • Figure 27: Factors in purchasing floor care products, 2022
                                                                                • Smart functions should focus on decreasing cleaning work
                                                                                  • Figure 28: Floor cleaning product pain point of smart function, by living situation, 2022
                                                                                • Enhancement is needed in cleaning efficiency and fast charging
                                                                                  • Figure 29: Floor cleaning product pain point of cleaning effects and power consumption, by age, 2022
                                                                              • Attitudes towards Household and Cleaning Brands

                                                                                • Compete in the market where quality and cost performance coexist through innovation
                                                                                  • Figure 30: Attitudes towards household and cleaning appliances brands, 2022
                                                                                • High tech and complete categories jointly build industry leader image
                                                                                  • Figure 31: Selected attitudes towards household and cleaning appliances, by age, 2022
                                                                                  • Figure 32: Attitudes on industry leader towards household and cleaning appliances, by age and brands, 2022
                                                                                • Local brands’ cost-efficient image changing among younger consumers with better quality and high tech
                                                                                  • Figure 33: Selected attitudes of Xiaomi towards household and cleaning appliances, by age, 2022
                                                                                  • Figure 34: Selected attitudes of Xiaomi towards household and cleaning appliances, by monthly household income, 2022
                                                                              • Appendix – Market Size and Forecast

                                                                                  • Figure 35: Best- and worst-case forecast of value sales of household and cleaning appliances, China, 2016-2026 (fore)
                                                                              • Appendix – Methodology and Abbreviations

                                                                                • Methodology
                                                                                  • Abbreviations

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