2021
9
How America Eats Market Report 2021
2021-03-18T03:07:26+00:00
OX1040665
3695
135621
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Report
en_GB
“The pandemic has not only boosted retail grocery sales, it has also at least temporarily changed the way Americans shop for and prepare food and how and when they eat.

How America Eats Market Report 2021

£ 3,695 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of How America Eats in 2021 including the behaviours, preferences and habits of the consumer.

The pandemic is changing the way Americans shop for and prepare food and how and when they eat, accelerating snacking but also motivating a return to the kitchen and more home cooking. Many Americans also intend to continue spending more time in the kitchen creating opportunities for retailers to help them follow through on their good intentions.

Read on to discover more details or take a look at all of our U.S Food and U.S Drinks market research.

Quickly understand

  • The impact of COVID-19 on mealtime and snack behaviors.
  • Motivations for meals and snacks throughout the day.
  • Meal and snack preparation methods by daypart.
  • Anticipated post-pandemic behaviors.

Covered in this report

Brands featured: Verde Farms, Albertsons, Green Giant, Pictsweet Farms and more.

Expert analysis from a specialist in the field

Written by John Owen, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The pandemic has not only boosted retail grocery sales, it has also at least temporarily changed the way Americans shop for and prepare food and how and when they eat. Snacking is growing more prevalent throughout the day and is also fulfilling a wider variety of needs, creating opportunities for products beyond traditional snacking categories. Many Americans also intend to continue spending more time in the kitchen but may need some help and encouragement from retailers.

John Owen
Associate Director – Food & Drink

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Definition
    • COVID-19: market context
  2. Executive Summary

    • Top takeaways
    • Market overview
    • Pandemic brings major realignment in food and drink spending
    • Impact of COVID-19 on How America Eats
      • Figure 1: Short-, medium- and long-term impact of COVID-19 on how America eats, February 2021
    • Opportunities and Challenges
    • Younger adults more flexible about meals and snacking
      • Figure 2: Meal and snack daypart frequency, by age, October 2020
    • Positioning snacks as part of a healthy diet more likely to resonate with young adults
      • Figure 3: Meal/snack motivations by daypart – healthfulness, by age, October 2020
    • Home cooking could stay elevated after the pandemic
      • Figure 4: Pandemic-driven changes in behavior, October 2020
  3. The Market – Key Takeaways

    • Pandemic brings major realignment in food and drink spending
    • Concern about virus continues to impact lifestyle, shopping behavior
    • Declining cooking enthusiasm both a threat and opportunity for grocery retailers
    • Most consumers working at home expect to stay away from office in 2021
  4. Market Overview

    • Pandemic brings major realignment in food and drink spending
    • In-home food
      • Figure 5: Total US retail sales and forecast of in-home food, at current prices, 2015-25
    • Non-alcoholic beverages
      • Figure 6: Total US retail sales and forecast of non-alcoholic beverages, at current prices, 2015-25
    • Dining out
      • Figure 7: Total US retail sales and forecast of dining out, at current prices, 2015-25
  5. Market Factors

    • Overarching concern about virus exposure and lifestyle impact
      • Figure 8: Coronavirus exposure and lifestyle disruption concerns – any worried, March 2020-February 2021
    • Desire to limit time in-store alters food and drink shopping habits
      • Figure 9: Coronavirus lifestyle changes – online shopping, April-October 2020
    • Comfort with in-store shopping, dining out slips as cases rise
      • Figure 10: Comfort level with restaurant/bar patronage – very or somewhat comfortable, July-November 2020
    • Declining cooking enthusiasm both a threat and opportunity for grocery retailers
      • Figure 11: Enthusiasm for cooking, 2018-20
      • Figure 12: Reasons for cooking, 2018-20
    • Most consumers working at home expect to stay away from office in 2021
      • Figure 13: Anticipated 2021 work situation, November 2020
    • Unemployment down from 2020 peak, but remains elevated
      • Figure 14: Unemployment and underemployment, January-December 2020
      • Figure 15: Financial situation, November 2020
  6. Market Opportunities

    • Home cooking surge may last, but not without a little encouragement
    • Beyond easy, make it an experience
      • Figure 16: Mintel Trend Driver Experiences
    • Marketing snacks by daypart
    • Shifting snack motivations as inspiration for product innovation
      • Figure 17: Good Source Foods daypart-specific snacks
    • A fresh take on the snack aisle
  7. Companies and Brands – Key Takeaways

    • Giving home cooks a head start
    • Meeting shoppers where they are in terms of home meal prep
  8. Competitive Strategies

    • Giving home cooks a head start
    • Skillet meals
      • Figure 18: Albertsons Savory Skillets in-store display
    • Meats ready for the finishing touches
      • Figure 19: Verde farms pre-cooked beef products
    • Value-added veggies
      • Figure 20: Value-added vegetable products
    • Meeting shoppers where they are in terms of home meal prep
    • Offering meal-prep choice
    • Bringing meal planning and shopping together though entertainment
  9. The Consumer – Key Takeaways

    • Traditional supermarkets lead among a wide range of options
    • Traditional meals remain the norm, but snacking occurs throughout the day
    • Meal and snack motivations shift throughout the day
    • A preference for using fresh foods at mealtime, especially dinner
    • Convenience will drive continued online shopping among younger consumers
  10. Food and Drink Purchase Locations

    • Traditional supermarkets lead among a wide range of options
      • Figure 21: Food and drink purchase locations, October 2020
    • Younger shoppers tap into wider array of retail channels
      • Figure 22: Food and drink purchase locations, by age, October 2020
  11. Meal and Snack Daypart Frequency

    • Traditional meals remain the norm, but snacking occurs throughout the day
      • Figure 23: Meal and snack daypart frequency, October 2020
    • Younger adults more flexible about meals and snacking
      • Figure 24: Meal and snack daypart frequency, by age, October 2020
  12. Meal and Snack Motivations by Daypart

    • Meal and snack motivations shift throughout the day
    • Three squares: health remains a key motivation for regular meals
    • Snacks mix function with indulgence
      • Figure 25: Meal/snack motivations by daypart, October 2020
    • Positioning snacks as part of a healthy diet more likely to resonate with young adults
      • Figure 26: Meal/snack motivations by daypart – healthfulness, by age, October 2020
  13. Preparation Methods by Daypart

    • A preference for using fresh foods at mealtime, especially dinner
    • Shelf-stable the most common choice for snacks
      • Figure 27: Preparation methods by daypart, October 2020
    • Younger consumers more likely to turn to foodservice for meals
      • Figure 28: Preparation methods by daypart – any meal, by age, October 2020
    • For younger adults, more ways to make a snack
      • Figure 29: Preparation methods by daypart – any snack, by age, October 2020
  14. Pandemic-driven Changes in Behavior

    • Cooking from scratch, meal planning get boost during the pandemic
      • Figure 30: Pandemic-driven changes in behavior, by age, October 2020
    • Convenience will drive continued online shopping among younger consumers
      • Figure 31: Pandemic-driven changes in behavior, by age, October 2020
  15. Appendix – Data Sources and Abbreviations

    • Data sources
    • Consumer survey data
    • Consumer qualitative research
    • Abbreviations and terms
    • Abbreviations
    • Terms

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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