Snacking habits differ across the generations. From older Baby Boomers to the emerging consumers of Gen Alpha, each generation has different snacking needs with implications for flavours, textures, ingredient claims, and packaging. In this special global consumer report, Mintel examines how consumer demands differ between the five main generations: Baby Boomers, Gen X, Millennials, Gen Z and Gen Alpha., and the best methods for snack brands to win over these consumer groups.
This report also includes examples of quintessential snacks for each generation, created by Mintel’s new AI product concept generator, Spark.
This report is written by Jonny Forsyth, Director of Mintel Food & Drink. Jonny has been an analyst at Mintel for 15+ years and previously specialised in coffee and alcoholic drinks, regularly appearing on TV to share his insights. Jonny previously worked for a global media agency and national newspaper.
Snacking has disrupted ‘old-fashioned’ mealtimes. However, snacking needs differ as consumers age. Get inspired; discover how to make each generation hungry for your snacks.
Jonny Forsyth
Director of Mintel Food & Drink
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