2023
0
India Hyper-personalisation in Colour Cosmetics Market Report 2023
2023-10-23T15:01:38+01:00
REP9E3564D9_723B_4CEF_BDDA_77D7CCA8D0A9
2195
167417
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Report
en_GB
Use personalisation to foster experimentation and facilitate online makeup shopping. Tap into the personalisation of 'skinified' makeup to premiumise the category.Tanya Rajani, Principal Analyst, Beauty & Personal Care, India…

India Hyper-personalisation in Colour Cosmetics Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Use personalisation to foster experimentation and facilitate online makeup shopping. Tap into the personalisation of 'skinified' makeup to premiumise the category.

Tanya Rajani, Principal Analyst, Beauty & Personal Care, India

Table of Contents

  1. executive summary

    • Key issues covered in this Report
  2. key trends

    • Indian consumers are eager to explore new trends
    • Graph 1: top five social media platforms used in the last six months, 2023
    • Tailored solutions are gaining prominence
    • Graph 2: BPC launches with customised/personalised claims, 2018-23
    • Graph 3: BPC launches with customised/personalised claims, by category, 2018-23
    • Technological advancements shake up the cosmetics landscape
  3. what consumers want and why

    • Graph 4: likeliness to purchase makeup that is personalised, 2023
    • Enhance makeup use by fostering experimentation viapersonalisation
    • Graph 5: frequency of using makeup, by generation, 2023
    • Graph 6: agreement with 'It is difficult to find makeup for Indian skintones', 2023
    • Graph 7: agreement with 'Makeup is a reflection of one's personality', 2023
    • Graph 8: consumer enjoyment of experimenting with makeup products, 2023
    • Graph 9: agreement towards enjoying to co-create a makeup product with brands, 2023
    • Accelerate online makeup shopping through personalised experiences
    • Graph 10: purchase of makeup online vs in store, 2023
    • Graph 11: purchase of makeup online vs in store, Gen Z vs all consumers, 2023
    • Graph 12: purchase of makeup online vs in store, by generation, 2023
    • Graph 13: agreement towards seeing makeup shade appearance before purchase and needing in-store/online assistance, 2023
    • Graph 14: agreement towards using personalisation tools in colour cosmetics, 2023
    • Use personalisation to premiumise 'skinified' makeup
    • Graph 15: top three barriers for makeup usage, 2023
    • Graph 16: makeup product features consumers are interested in buying or willing to pay more for, 2023
    • Graph 17: strong interest in purchasing makeup that is personalised, 2023
    • Graph 18: skin issues experienced in the past 12 months, 2023
    • Graph 19: skin sensitivity, 2023
    • Graph 20: agreement with 'It is important to pay attention to the ingredients used in makeup products', 2023
  4. appendix

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