2022
0
China Ice Cream Market Report 2022
2022-07-01T04:13:09+01:00
OX1103231
3695
152594
[{"name":"Ice Cream","url":"https:\/\/store.mintel.com\/industries\/food\/desserts\/ice-cream"}]
Report
en_GB
"Growing time spent at home as a result of the recent resurgence of COVID-19 in China may benefit in-home consumption of packaged ice cream due to its comforting role. Brands…

China Ice Cream Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“Growing time spent at home as a result of the recent resurgence of COVID-19 in China may benefit in-home consumption of packaged ice cream due to its comforting role. Brands can step further by transporting consumers to their favourite destinations with ice cream recipes inspired from regional cuisines. Meanwhile, it’s time for ice cream brands to tap into the healthy evolution trend which has already taken place in other food and drink categories by upgrading their products with healthier and natural ingredients.”

– Roolee Lu, Senior Research Analyst

This report will look at the following areas:

  • Future market outlook and growth prospects in the next five years
  • COVID-19’s impact on the ice cream market and market value forecast under different scenarios
  • Latest product trends and growth opportunities
  • Consumption trends and changes in product usage
  • Perception of different ice cream formats
  • Choice factor and preferred flavours when making purchase decisions

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Covered in this Report
          • Excluded
            • Definition
            • Executive Summary

                • The market
                  • Ice cream remains among the fastest growing major snack categories
                    • Figure 1: Total retail value sales of ice cream, China, 2016-21
                  • The impact from COVID-19 outbreak in 2022
                    • Figure 2: Summary of Mintel’s scenario expectations and the impact on the ice cream market, 2022
                    • Figure 3: COVID-19 scenario value forecasts for ice cream, 2016-2026
                  • Companies and brands
                    • Leading players secured their leading positions, while new players are flooding in
                      • Figure 4: Leading ice cream companies, by value share, 2020-21
                    • Dairy-based products dominate NPD, while dairy, beverage and floral flavours are on the rise
                      • The consumer
                        • Consumers of packaged ice cream highly overlaps with ice cream made on the spot
                          • Figure 5: Consumption frequency, 2022
                        • Consumers are more proactive in trying less popular formats
                          • Figure 6: Product usage, 2020 vs 2022
                        • Enhancing consumption experience beyond flavour is in demand
                          • Figure 7: Choice factor, 2022
                        • Cone and tup/cup stand out for kid-friendly, while stick lacks a premium image
                          • Figure 8: Correspondence analysis* – perception of ice cream, 2022
                        • Classic flavours attract most interest, while unconventional flavours can keep heavy users engaged
                          • Figure 9: Interest in flavours, 2022
                        • Positive perception towards plant-based ice cream can warrant a higher price
                          • Figure 10: Consumer behaviours – select items, 2022
                        • What we think
                        • Issues and Insights

                          • Leverage regional flavours to help consumers travel with their mouths
                            • The facts
                              • The implications
                                • Figure 11: Product examples from Dreyer’s D Collection and Marco Sweets & Spices, Japan and US, 2021-2022
                              • Renovate with new formulations under heathy eating trend
                                • The facts
                                  • The implications
                                    • Figure 12: TURF analysis – choice factor, 2022
                                    • Figure 13: New ice cream product launches, by claim category, China, 2017-21
                                    • Figure 14: Product examples of ice cream with plus and functional claims, Australia, UK and US, 2021-2022
                                  • Target at children with customised format and nutrition
                                    • The facts
                                      • The implications
                                        • Figure 15: Product examples of ice cream with children (5-12) claim, Colombia, Germany, Japan and UK, 2020-2022
                                        • Figure 16: Product example from Xiao Ke Miao Er, China, 2022
                                    • Market Size

                                      • Ice cream is among the fastest growing major snack categories
                                        • Figure 17: Total retail value sales of ice cream, China, 2016-21
                                        • Figure 18: Total retail volume sales of ice cream, China, 2016-21
                                    • Market Factors

                                      • Fast development of ecommerce will further increase accessibility
                                        • Trading up demand for dairy products peaks among in-home food
                                          • Figure 19: Trading up and down plans, 2022
                                      • COVID Influences (Including Market Forecast)

                                        • COVID-19 China context
                                          • COVID-19 impact on the market and consumer
                                            • Financial situations and spending confidence are affected by the resurgence of COVID
                                              • Lockdown boosts demand for in-home foods
                                                • Figure 20: Food and drinks for stock up, 2022
                                              • Market forecast
                                                • Brands can capitalise consumers’ trade up interest with premiumised products under minimum-impact scenario
                                                  • Figure 21: COVID-19 scenario value forecasts for ice cream, 2016-26
                                                • Packaged ice cream consumption will benefit from increased at-home time under medium-impact scenario
                                                  • High-impact scenario may further stimulate the sales due to stockpiling behaviour and demand for comfort foods
                                                  • Market Share

                                                    • Leading players have secured their market shares…
                                                      • Figure 22: Leading ice cream companies, by value share, 2020-21
                                                      • Figure 23: Leading ice cream companies, by volume share, 2020-21
                                                    • …while brands from other categories show strong interest in the market
                                                      • Figure 24: Product example from Snickers and Hema, China, 2022
                                                  • Marketing Activities

                                                    • Using ice cream to transport consumers under travel disruptions
                                                      • Figure 25: Product example of Zhongjie 1949 X Singapore Tourism Board, China, 2022
                                                      • Figure 26: Product example of Magnum’s Destinations range, Australia, 2021
                                                    • Creating ethical brand image by actively promoting low carbon lifestyle
                                                      • Figure 27: Product example of from NOC Xu Jin Huan and Hema x Oatly, China, 2022
                                                    • Pinning hope on cobranding to intrigue consumption interest
                                                      • Figure 28: Product example of Maotai Ice Cream, China, 2022
                                                      • Figure 29: Product examples of ice creams with cobranded claim, China, 2021-2022
                                                  • New Product Trends

                                                    • Dairy-based products dominate, while plant-based ice cream is still niche
                                                      • Figure 30: New products launches in ice cream, by subcategory, China, 2017-21
                                                      • Figure 31: Product examples of plant based ice cream from otaly, China, 2022
                                                    • Dairy, beverage and floral flavours receive growing popularity in NPD
                                                      • Figure 32: New ice cream product launches, by top flavour component group, China, 2017-21
                                                      • Figure 33: New ice cream product launches, by top growing flavour component subgroup, China, 2017-21
                                                      • Figure 34: Product examples of ice creams with flower, coffee, tea and citrus fruit as flavour component subgroups, China, 2021-22
                                                    • Herbal and grain ingredients with healthy halo
                                                      • Figure 35: Product example of herbal and grain ice cream from Mengniu and Bright Dairy, China, 2022
                                                  • Consumption Frequency

                                                    • Ice cream consumers are highly overlapped
                                                      • Figure 36: Consumption frequency, 2022
                                                    • Heavy users of packaged ice cream peak among females aged 25-29
                                                      • Figure 37: Consumption frequency of packaged ice cream – heavy users, by gender and age, 2022
                                                      • Figure 38: Consumption frequency of packaged ice cream – heavy users, by monthly household income, family structure and city tier, 2022
                                                    • Impulse dispensed ice cream witnesses fast growing popularity
                                                      • Figure 39: Consumption frequency – ice cream made on the spot, 2019 vs 2022
                                                      • Figure 40: Consumption frequency of ice cream made on the spot – heavy users, by age, monthly household income and city tier, 2022
                                                  • Product Usage

                                                    • Cone and popsicles with crispy layer remain the most popular options
                                                      • Figure 41: Product usage, 2022
                                                      • Figure 42: Product usage, 2020 vs 2022
                                                    • Consumers become more explorative in trying less popular formats
                                                      • Figure 43: Product usage, by gender, 2022
                                                      • Figure 44: Product usage, by monthly household income, 2022
                                                      • Figure 45: Repertoire analysis – product usage, 2022
                                                    • Crispy layer can help increase consumption interest by enriching texture
                                                    • Choice Factor

                                                      • Consumers have higher requirements for ice cream beyond flavour
                                                        • Figure 46: Choice factor, 2022
                                                      • Brand has a more influential role than price
                                                        • Figure 47: Choice factor, by age, 2022
                                                        • Figure 48: Consumer behaviours – select item, 2022
                                                      • Affluent consumers and parents have higher requirements on nutrition
                                                        • Figure 49: Choice factor – nutrition, by monthly household income and family structure, 2022
                                                    • Perception of Ice Cream

                                                      • Tup/cup and cone are perceived as more kid-friendly formats
                                                        • Figure 50: Correspondence analysis* – perception of ice cream, 2022
                                                      • Brands need to justify a higher price for stick format
                                                        • Sandwiches stand out for fun and premium, while bar/brick is more nostalgic
                                                        • Interest in Flavours

                                                          • Classic flavours attract most interest
                                                            • Figure 51: Interest in flavours, 2022
                                                            • Figure 52: Consumer behaviours – select item, 2022
                                                          • Develop dessert and snack flavour varieties for female consumers
                                                            • Figure 53: Repertoire analysis – interest in flavours, by gender, 2022
                                                            • Figure 54: Interest in flavours, by gender, 2022
                                                          • Unconventional flavours can help keep heavy users engaged
                                                            • Figure 55: Interest in flavours, by monthly household income, 2022
                                                        • Consumer Behaviours

                                                          • Most consumers not only eat ice cream under hot weather
                                                              • Figure 56: Consumer behaviours – select items, 2022
                                                            • Plant-based ice cream is more associated with health than taste
                                                                • Figure 57: Consumer behaviours – select items, 2022
                                                              • Parents are interested in products designed for children
                                                                • Figure 58: Consumer behaviours – select item, 2022
                                                                • Figure 59: Consumer behaviours – I always check the ingredient lists before buying ice cream, by family structure, 2022
                                                            • Food Personas

                                                              • Who are they?
                                                                  • Figure 60: Food personas, 2022
                                                                  • Figure 61: Food personas, by generation, 2022
                                                                • Critical shoppers consider multiple factors, while emotional eaters care more about price
                                                                  • Figure 62: Choice factor, by food persona, 2022
                                                                • New trend explorers and popular trend followers show more interest in plant-based options
                                                                  • Figure 63: Consumer behaviours – select items, by food persona, 2022
                                                              • Appendix – Market Size and Forecast

                                                                  • Figure 64: Total retail value sales and forecast of ice cream in minimum-impact scenario, China, 2016-26
                                                                  • Figure 65: Total retail volume sales of ice cream, China, 2016-21
                                                              • Appendix – COVID Scenario Forecast Methodology and Assumptions

                                                                • Minimum-impact, medium-impact and high-impact scenarios outline
                                                                  • Scenario methodology
                                                                  • Appendix – Methodology and Abbreviations

                                                                    • Methodology
                                                                      • Abbreviations

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