2023
0
India In-home Hygiene and Sanitation Market Report 2023
2023-07-19T09:03:37+01:00
REPDC4CF966_7C79_4C76_AD86_18E0FF591231
2195
165085
[{"name":"Cleaning Products","url":"https:\/\/store.mintel.com\/industries\/household-home\/cleaning-products"}]
Report
en_GB
Transform cleaning chores into a more democratic, de-stressing activity by highlighting the importance of a healthy home. Incorporate natural, eco-friendly elements to premiumise hygiene products. Saptarshi Banerjee, Senior Research…

India In-home Hygiene and Sanitation Market Report 2023

£ 2,195 (Excl.Tax)

Description

Transform cleaning chores into a more democratic, de-stressing activity by highlighting the importance of a healthy home. Incorporate natural, eco-friendly elements to premiumise hygiene products.

Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India

Table of Contents

  1. executive summary

    • Key issues covered in this Report
  2. key trends and market factors

    • Indians correlate hygiene with health
    • Consumers looking for ways to destress
    • Graph 1: key factors* driving consumer behavior around wellbeing, 2023
    • Graph 2: ways consumers manage stress, 2021
    • Equality in chores
    • Graph 3: consumer attitudes* towards the statement ‘I prefer to be involved with institutions/companies that promote equality’, by gender, 2023
  3. what consumers want and why

    • Democratise in-home cleaning chores
    • Graph 4: consumer attitudes towards the statement ‘maintaining home hygiene is my top priority’ AND ‘everyone should be responsible in maintaining in-home hygiene’, by gender and employment, 2023
    • Graph 5: top hygiene and/or cleaning chores prioritised by consumers on a weekly basis, by gender, 2023
    • Graph 6: hygiene or cleaning chores that consumers prioritise on a weekly basis, by region and gender, 2023
    • Graph 7: male consumers’ top hygiene and/or cleaning chores prioritised on a weekly basis, by gender and age group, 2023
    • Help consumers find respite and pleasure in their cleaning tasks
    • Graph 8: attitudes towards the statement ‘household cleaning and sanitation helps me de-stress/relax’, by financial situation, 2023
    • Graph 9: aromatherapeutic launches in household cleaning equipment, dishwashing products, hard surface care, toilet care and fabric care, 2020-23
    • Graph 10: consumers attitude towards the statement ‘Household cleaning is fun and enjoyable’, by gender and age group, 2023
    • Graph 11: attitudes toward the statement ‘Cleaning the house is a fun way to spend time with family’, by number of household members, 2023
    • Graph 12: top cleaning activities that consumers prioritise on a weekly basis, by attitudes towards household cleaning and age group, 2023
    • Premiumise hygiene products with natural, eco-friendly elements
    • Graph 13: in-home hygiene and sanitation product features consumers are willing to pay more for, by parental status, 2023
    • Graph 14: top occasions when consumers prioritise using personal hygiene products, by gender and age group, 2023
    • Graph 15: fragrance claims in household cleaners, dishwashing products, hard surface care, toilet care and fabric care product launches, 2020-23
    • Graph 16: top occasions when consumers prefer using personal hygiene products, by age group, 2023
  4. appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databoks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B reports (all priced at £1,495).

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India Consumer 2024 Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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