2022
0
India Men and Household Responsibilities Market Report 2022
2022-05-10T09:02:15+01:00
REPC4C17EDA_98A6_42F4_AA80_4F9AED68AE6D
2195
151119
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Report
en_GB
Encourage Indian men to be more involved in household responsibilities by making it a more gender-neutral topic and providing convenient ways to complete tasks. Rushikesh Aravkar, Associate Director -…

India Men and Household Responsibilities Market Report 2022

£ 2,195 (Excl.Tax)

Description

Encourage Indian men to be more involved in household responsibilities by making it a more gender-neutral topic and providing convenient ways to complete tasks.

Rushikesh Aravkar, Associate Director – Consumer Reports South APAC – Food & Drink

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Market context
    • What consumers want and why
    • Graph 1: male consumers who feel other adults at home are better at household chores, by age group, 2021
    • Graph 2: male consumers who want to help share the burden of housework with spouse/family members, by age group, 2021
    • Graph 3: male consumers seeking “tips on how to share household chores” and “guidance around the correct use of products,” by age group, 2021
    • Opportunities
    • Mintel predicts
  2. key trends

  3. consumer insights

    • Household activities of Indian men
    • Graph 4: men who do household tasks, 2021
    • Graph 5: men claiming that “cooking” is done only by themselves, by age group, 2021
    • Graph 6: men claiming that “taking care of laundry” is done only by themselves, by age group, 2021
    • Graph 7: men claiming that “cleaning the house” is done only by others, by monthly household income, 2021
    • Graph 8: responsibility for household tasks, male consumer, 2022
    • Reasons for doing household chores
    • Graph 9: male consumers’ reasons that would encourage them to do household chores, 2021
    • Barriers for men in doing household chores
    • Graph 10: barriers for doing household chores, 2021
    • Graph 11: lack of time to do chores on a regular basis, by age group, 2021
    • Graph 12: male consumers who have not found the right product/solution to make household chores easy, by socio-economic group, 2021
    • Graph 13: lack of confidence in using household cleaning products correctly, by city tier, 2021
    • Graph 14: male consumers who feel the image of household products is too feminine, by generation, 2021
    • How to help men do more household chores
    • Graph 15: male consumers seeking “tips on how to share household chores” and “guidance around the correct use of products,” by age group, 2021
    • Graph 16: male consumers who feel that health benefits of household work are a form of encouragement, by age group, 2021
    • Graph 17: male consumers seeking forums for men to share household care tips, by city tier, 2021
  4. market applications

    • Opportunities for homecare products
    • Opportunities for food and drinks
    • Opportunities for home appliances and technology
  5. appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

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Data

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*databooks not available with UK B2B reports (all priced at £1,495).

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India Consumer 2024 Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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