2022
0
India Aircare Market Report 2022
2022-04-12T03:01:52+01:00
REPF60F6D9A_B161_4DC2_8E8E_209B5CB8E6B3
2195
150447
[{"name":"Aircare","url":"https:\/\/store.mintel.com\/industries\/household-home\/aircare"}]
Report
en_GB
Respond to consumers' increasing focus on emotional and physical health and a desire for cleaner and safer aircare through functional and aromatherapy benefits. Triveni Kulkarni, Senior Beauty & Personal…

India Aircare Market Report 2022

£ 2,195 (Excl.Tax)

Description

Respond to consumers’ increasing focus on emotional and physical health and a desire for cleaner and safer aircare through functional and aromatherapy benefits.

Triveni Kulkarni, Senior Beauty & Personal Care Analyst

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • Market context
    • What consumers want and why
    • Graph 1: barriers towards using aircare, 2021
    • Graph 2: reasons to use aircare, 2021
    • Graph 3: reasons to use aircare, by generation, 2021
    • Opportunities
    • Competitive landscape
    • The impact of COVID-19 on the aircare category
  2. Key trends

    • Graph 4: aircare launches, 2018-21
    • Graph 5: select claims in aircare launches, 2018-21
    • Graph 6: shopping more online as a result of the COVID-19 outbreak, 2021
    • Graph 7: select claims in aircare launches, 2018-21
  3. key drivers

    • Graph 8: consumers’ day-to-day stress levels, 2021*
    • Graph 9: agreement with ‘The pandemic has encouraged me to look after my emotional health’, 2021
    • Graph 10: agreement with the statement ‘My heritage is an important part of my identity’, 2021*
  4. GLOBAL TRENDS AND HOW THEY ARE PLAYING OUT IN INDIA

  5. CONSUMER INSIGHT

    • Graph 11: usage of aircare in the last six months, by city tiers, 2021
    • Graph 12: frequency of aircare usage, by formats, 2021
    • Graph 13: frequency of aircare usage, by formats, 2021
    • Air purity is desired more than fragrance
    • Graph 14: barriers towards using aircare, 2021
    • Aircare moving into the space of mood enhancement
    • Graph 15: reasons to use aircare, 2021
    • Graph 16: reasons to use aircare, by generation, 2021
    • Graph 17: daily usage of aircare products, by generation, 2021
    • Aircare sees elevated interest amongst younger Gen Z consumers
    • Graph 18: usage of aircare products, by generation, 2021
    • Graph 19: daily usage of aircare formats, by generation, 2021
    • Graph 20: factors considered when purchasing select aircare products amongst Gen Z, 2021
  6. Market applications

    • Offer air-cleaning benefits to attract non-users
    • Position as permissible luxury for the Millennials
    • Provide a mental escape to Gen Z
    • Who’s innovating?
    • Global innovation
  7. appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databoks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B reports (all priced at £1,495).

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India Consumer 2024 Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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