2022
8
India At-home Beauty Market Report 2022
2022-05-27T03:01:34+01:00
REP81F7CC95_2DBA_444F_BA77_5B15AD4218FA
2195
151631
[{"name":"Beauty and Cosmetics","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/beauty-cosmetics"}]
Report
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Perpetuate at-home beauty trends post-pandemic with the self-care positioning, at-home services and beauty devices.Tanya Rajani, Beauty & Personal Care Analyst - India…
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  8. India At-home Beauty Market Report 2022

India At-home Beauty Market Report 2022

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Perpetuate at-home beauty trends post-pandemic with the self-care positioning, at-home services and beauty devices.

Tanya Rajani, Beauty & Personal Care Analyst – India

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  1. executive summary

    • Key issues covered in this Report
    • Market context
    • Graph 1: % of beauty and personal care launches, 2018-22
    • What consumers want and why
    • Graph 2: behaviours towards at-home beauty, 2022
    • Graph 3: attitudes towards at-home beauty, 2022
    • Graph 4: attitudes towards at-home beauty, 2022
    • Opportunities
    • Competitive landscape
    • The impact of COVID-19 on at-home beauty
  2. key trends

    • Graph 5: % of beauty and personal care launches, 2018-22
  3. Key drivers

    • Graph 6: consumer concern of being exposed to COVID-19, 2020-22
    • Graph 7: additional discretionary spending priorities, 2022*
    • Graph 8: consumer stress levels, 2021*
    • Graph 9: consumers actively seeking ways to reduce stress, by gender, 2020-21*
    • Graph 10: beauty and personal care behaviours, past three months, 2022*
  4. global trends and how they are playing out in india

    • consumer insight

      • Graph 11: beauty and/or grooming activities/services done at home in the last 12 months, 2022
      • Women aged 25-34 find beauty as a way to de-stress
      • Graph 12: behaviours towards at-home beauty, 2022
      • Graph 13: behaviours towards at-home beauty, 2022
      • Graph 14: done a facial treatment by themselves at home in the last 12 months, 2022
      • Graph 15: behaviours towards at-home beauty, 2022
      • Women aged 35-44 show allegiance to salons/spas
      • Graph 16: attitudes towards at-home beauty, 2022
      • Graph 17: attitudes towards at-home beauty, 2022
      • Graph 18: behaviours towards at-home beauty, 2022
      • Beauty devices can assist at-home beauty for consumers aged 35-44
      • Graph 19: behaviours towards at-home beauty, 2022
      • Graph 20: attitudes towards at-home beauty, 2022
      • Graph 21: beauty and/or grooming activities/services not done at home in the last 12 months, 2022
      • Graph 22: influences that have encouraged consumers to try beauty services/activities at home in the last 12 months, 2022
    • market applications

      • Make at-home beauty a form of self-care
      • Build at-home beauty by replicating the salon/spa experience at home
      • Make beauty devices assist at-home beauty
      • Who's innovating
      • Global innovations
    • appendix

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