India's dessert category is evolving under the influence of social media buzz, café culture, and rising health-consciousness, reshaping how Indians indulge.
India’s dessert category is evolving under the influence of social media buzz, café culture, and rising health-consciousness, reshaping how Indians indulge.
Gen Z is emerging as the main growth engine, with this Report decoding what drives their choices, and how brands can engage them.
While indulgence remains the core driver, health is gaining ground. This Report explores three consumer segments – Taste-first Indulgers, Sweet Spot Balancers and Health Prioritisers – revealing nuanced preferences beyond the obvious.
Despite ice cream’s strong market reach, consumption frequency is lagging. This Report spotlights the untapped opportunity to position ice cream as a post-meal treat to unlock everyday indulgence.
Drive relevance by innovating for Gen Zs. Create better desserts by understanding the three distinct mindsets that shape how Indians approach desserts. Make ice cream the go-to post-meal indulgence.
Tulsi Joshi, Principal Food & Drink Market Research Analyst, India
This reports covers consumers’ attitudes towards foods that are consumed for dessert occasion or simply for indulgence. This report primarily covers sweet food categories like chocolate, sweet bakery items, traditional Indian sweets (mithai) and ice cream.
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