Make branded cleaners the preferred option and re-engage consumers by justifying the value of household cleaning. Innovate the category by building safer cleaning.
Tanya Rajani, Beauty & Personal Care Analyst – India
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The aircare category enjoys high penetration in India, with less than two in ten consumers (12%) claiming to have not used any aircare...
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Enhance value of dishwashing bars by highlighting convenience and promote dishwashing liquids by focusing on efficacy and utensil protection. Use safety claims to bring innovation to the category.
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India's fabric care market is evolving as users look for gentle, convenient and effective laundry solutions, with liquid detergents becoming increasingly popular for their gentleness, solubility and machine...
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In consumer spending terms, India's household cleaning market has stabilised post-pandemic. While hygiene remains important, it has fallen in priority, requiring brands to find new ways to retain...
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Transform cleaning chores into a more democratic, de-stressing activity by highlighting the importance of a healthy home. Incorporate natural, eco-friendly elements to premiumise hygiene products. Saptarshi Banerjee, Senior...
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In consumer spending terms, India's household cleaning market has stabilised post-pandemic. While hygiene remains important, it has fallen in priority, requiring brands to find new ways to retain...
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