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executive summary
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key trends
- India is the torchbearer for Ayurvedic beauty
- Graph 1: top five global markets of Ayurvedic BPC launches, 2018-23
- Modernise Ayurvedic beauty
- India’s haircare category has successfully incorporated Ayurveda
- Graph 2: retail market value in INR bn for facial care and shampoo & conditioner, 2020-25
- Graph 3: BPC launches with Ayurveda or Ayurvedic claims, 2018-23
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what consumers want and why
- Graph 4: usage of Ayurvedic haircare products, 2023
- Graph 5: interest in using Ayurvedic facial care products, 2023
- Increase Ayurvedic facial care usage by prioritising healthy-looking skin
- Graph 6: usage and interest in using Ayurvedic facial care products among consumers aged 18-34, 2023
- Graph 7: consumers who think Ayurvedic ingredients help with wellbeing, 2023
- Graph 8: top three benefits that drive interest in Ayurvedic BPC products, 2023
- Graph 9: features that encourage trial of beauty supplements, 2023
- Modernise Ayurveda to stay relevant
- Graph 10: top five factors that hinder the use of Ayurvedic BPC products, 2023
- Graph 11: top five factors that hinder usage of Ayurvedic BPC products, 2023
- Graph 12: attitudes to Ayurveda, 2023
- Highlight the benefits of Ayurvedic makeup to attract new users
- Graph 13: usage and interest in using Ayurvedic makeup, 2023
- Graph 14: factors that hinder usage and interest in Ayurvedic BPC products, 2023
- Graph 15: top five benefits that drive usage and interest in Ayurvedic BPC products, 2023
- Graph 16: agreement that Ayurvedic beauty is overwhelming and has similar packaging, 2023
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appendix
Increase Ayurvedic facial care use by catering to skin health needs and modernising with science. Promote Ayurvedic makeup by establishing its skin-safe credentials
Tanya Rajani, Senior Beauty & Personal Care Analyst, India
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