2023
8
India Attitudes towards Ayurveda in BPC Market Report 2023
2023-06-13T10:01:41+00:00
REP567B1AA8_5DB0_4DF9_BAB5_9AE06D087E33
2195
164132
[{"name":"Beauty and Personal Care","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care"},{"name":"Market Intelligence Reports","url":"https:\/\/store.mintel.com\/report-type\/market-intelligence-reports"},{"name":"India","url":"https:\/\/store.mintel.com\/markets\/india-market-research"}]
Report
en_GB
Increase Ayurvedic facial care use by catering to skin health needs and modernising with science. Promote Ayurvedic makeup by establishing its skin-safe credentials Tanya Rajani, Senior Beauty & Personal…
India
Beauty and Personal Care
simple

India Attitudes towards Ayurveda in BPC Market Report 2023

Increase Ayurvedic facial care use by catering to skin health needs and modernising with science. Promote Ayurvedic makeup by establishing its skin-safe credentials

Tanya Rajani, Senior Beauty & Personal Care Analyst, India

Collapse All
  1. executive summary

  2. key trends

    • India is the torchbearer for Ayurvedic beauty
    • Graph 1: top five global markets of Ayurvedic BPC launches, 2018-23
    • Modernise Ayurvedic beauty
    • India’s haircare category has successfully incorporated Ayurveda
    • Graph 2: retail market value in INR bn for facial care and shampoo & conditioner, 2020-25
    • Graph 3: BPC launches with Ayurveda or Ayurvedic claims, 2018-23
  3. what consumers want and why

    • Graph 4: usage of Ayurvedic haircare products, 2023
    • Graph 5: interest in using Ayurvedic facial care products, 2023
    • Increase Ayurvedic facial care usage by prioritising healthy-looking skin
    • Graph 6: usage and interest in using Ayurvedic facial care products among consumers aged 18-34, 2023
    • Graph 7: consumers who think Ayurvedic ingredients help with wellbeing, 2023
    • Graph 8: top three benefits that drive interest in Ayurvedic BPC products, 2023
    • Graph 9: features that encourage trial of beauty supplements, 2023
    • Modernise Ayurveda to stay relevant
    • Graph 10: top five factors that hinder the use of Ayurvedic BPC products, 2023
    • Graph 11: top five factors that hinder usage of Ayurvedic BPC products, 2023
    • Graph 12: attitudes to Ayurveda, 2023
    • Highlight the benefits of Ayurvedic makeup to attract new users
    • Graph 13: usage and interest in using Ayurvedic makeup, 2023
    • Graph 14: factors that hinder usage and interest in Ayurvedic BPC products, 2023
    • Graph 15: top five benefits that drive usage and interest in Ayurvedic BPC products, 2023
    • Graph 16: agreement that Ayurvedic beauty is overwhelming and has similar packaging, 2023
  4. appendix

Why Choose Mintel?

Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:

  • Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
  • Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
  • Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
  • Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
£ 2,195 (Excl.Tax)
  • Download today with instant access
  • Multiple formats provided
  • Interactive databook included
  • Save up to 20% when you purchase multiple reports

Next Starts Here

Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.

Learn more

Trusted by global industry leaders

Deutsch logo

One of the biggest challenges we face is the need to get smart on a business or category real quick.

We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.

We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.

Jeff White, Business Development Director, Deutsch
Wincanton logo

When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.

They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.

So overall, it’s the level of detail and the quality of forecasting that really stand out for me.

Rebecca Green, Market Insight Manager, Wincanton
Mediacom logo

Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.

It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.

Pauline Robson, Managing Partner, Mediacom
VocaLink logo

We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.

As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.

We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.

 

Andrew Neeson, Market Intelligence Manager, VocaLink
Tenth Wave logo

Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.

When carrying out background research, I find Mintel an excellent starting point.

The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.

Ben Zeidler, Director - Research and Analytics, Tenth Wave

Next Starts Here

Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.

Learn more