Increase Ayurvedic facial care use by catering to skin health needs and modernising with science. Promote Ayurvedic makeup by establishing its skin-safe credentials
Tanya Rajani, Senior Beauty & Personal Care Analyst, India
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This Report explores the colour cosmetics market in India, with a focus on face and nail colour cosmetics. Indian women seek lightweight textures in face makeup, creating opportunities for...
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India's absorbent hygiene market has seen notable growth over the past five years, driven primarily by the diaper segment. Mothers report high satisfaction with baby diapers, but the growing...
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This Report explores the purchasing habits of mothers, highlighting the baby personal care products they choose and the sources they buy them from. Brands have an opportunity to tap...
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Mintel has tracked the evolution of clean beauty in India throughout three key Reports over the last few years, each highlighting a shift in consumer perception. Initially rooted...
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This Report examines the shifting landscape of BPC ingredients in India, highlighting the increasing consumer preference for safer, 'cleaner' skincare products. As natural and 'chemical-free' claims continue to...
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India's oral care market is undergoing a significant transformation, fuelled by a proactive oral health movement. Government initiatives and brand-driven, large-scale, AI-enhanced campaigns are playing a pivotal role...
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