Enhance value of dishwashing bars by highlighting convenience and promote dishwashing liquids by focusing on efficacy and utensil protection. Use safety claims to bring innovation to the category.
Tanya Rajani, Principal Analyst, Beauty & Personal Care, India
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executive summary
- Key issues covered in this Report
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Key trends
- Liquid formats set new standards in premium dish care
- Graph 1: top five markets of liquid* dishwashing product launches, 2018-23
- Value and convenience attract budget-conscious users
- Graph 2: dishwashing product launches by select convenience claims, 2018-23
- Conscious consumption rises amid a discerning user base
- Graph 3: top 10 claims in dishwashing product launches, 2018-23
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what consumers want and why
- Premiumise bar users with efficient and timely cleaning solutions
- Graph 4: method of washing dishes/utensils, 2023
- Graph 5: products most used to wash dishes/utensils, 2023
- Graph 6: top five markets of dishwashing bars*, 2018-23
- Graph 7: reasons for using dishwashing bars, 2023
- Graph 8: method of washing dishes/utensils by parent status, 2023
- Graph 9: agreement on quick cleaning of utensils being important, 2023
- Graph 10: agreement that soaking utensils in water prior to washing helps remove food stains faster, 2023
- Graph 11: reasons for using dishwashing bars, 2023
- Graph 12: dishwashing bar* launches by claim categories, 2018-23
- Graph 13: agreement that price is more important than effectiveness of dishwashing products, 2023
- Safety remains a crucial consideration in innovations
- Graph 14: attitudes towards dishwashing, 2023
- Graph 15: concern towards harsh ingredients in dishwashing/utensil cleaners harming health, 2023
- Graph 16: interest in dishwashing/utensil cleaners that claim to be free from harmful chemicals, 2023
- Graph 17: agreement that safe ingredients are the top priority when choosing dishwashing/utensil cleaners, 2023
- Graph 18: reason for using dishwashing liquids, 2023
- Promote liquid formats by emphasising efficacy and offering solutions that safeguard utensils
- Graph 19: consumers who use different types of dishwashing/utensil products depending on the food stains, 2023
- Graph 20: top three reasons for using dishwashing bars, 2023
- Graph 21: top three reasons for using dishwashing liquids, 2023
- Graph 22: agreement that tougher food stains require multiple cleaning, 2023
- Graph 23: agreement that protecting the surface of utensils is of utmost importance, 2023
- Graph 24: attitudes towards dishwashing, 2023
- Graph 25: dishwashing product launches by top 10 botanical ingredients, 2018-23
- Graph 26: top five reasons for using dishwashing liquids, 2023
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appendix
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