Baby food products are gaining momentum in India, with launch activities progressing more rapidly than in the global market over the last two years to August 2024.
While the majority of mothers are familiar with packaged baby foods, having used them at some point or other, their routine usage is restricted due to a stronger preference for homemade foods.
With numerous claims and factors influencing purchases, understanding how mothers shop for packaged baby foods is crucial. This report provides an in-depth analysis of their top priorities when selecting baby food.
The report emphasises the untapped opportunities in addressing mothers’ feeding concerns, offering a way to stand out in a crowded market. Moreover, the sources that mothers primarily turn to for information on baby centric products are elucidated.
Taste and brand are key purchase factors, while convenience can steal the spotlight. Bolster the segment by reimagining packaged baby foods to answer mothers' unmet needs.
Anamika Banerji, Research Analyst – Food and Drink, India
Baby foods include: baby formula (for 0-6 months, 6-12 months), growing up milk (1-4 years), baby cereals, baby fruit products, desserts & yogurts, baby juices & drinks, baby savoury meals, baby snacks, baby biscuits that can be given to babies/toddlers aged 0-3 years.
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