India’s baby food market is undergoing a significant transformation, driven by macro shifts such as delayed marriages, more women in the workforce, a growing preference for single-child households among urban elites, rising health-consciousness and the influence of digital media on parenting.
While homemade meals remain the norm for infants, packaged foods are gaining traction as children move into toddlerhood. This Report identifies white spaces in packaged baby food, spotlighting opportunities for brand innovation and differentiation.
It segments Indian mothers into three parenting styles – Traditionalists, Trend Followers and Conscious Balancers – and examines how each group’s motivations shape purchase decisions.
The Report also highlights health differentiators that can help infant formula and milk powders stand out, along with the untapped potential of gut health-focused baby foods.
Tailor innovation strategies to the three mum tribes. Premiumise baby formulas with holistic benefits and gut-health innovations.
Tulsi Joshi, Principal Food & Drink Market Research Analyst, India
Baby foods include: baby formula (for 0-6 months, 6-12 months), growing up milk (1-4 years), baby cereals, baby fruit products, desserts & yogurts, baby juices & drinks, baby savoury meals, baby snacks, baby biscuits that can be given to babies/toddlers aged 0-3 years.
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