Amid the continued popularity of natural, the need for transparency rises, making vegan an attractive proposition. Also, the importance of empowerment has emerged.
Triveni Kulkarni, Senior Beauty & Personal Care Analyst
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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India's makeup landscape is transforming, driven by diverse consumers seeking products that cater to their unique beauty needs. As interest in versatile makeup looks grows, develop on-trend products...
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Meet the evolving complexion care demands of young Indians with novel formats, while highlighting convenience claims and delving into stronger ingredient stories. Twinkle Behl, Research Analyst – Beauty...
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Increase makeup usage by dialling up 'skinification' and focusing on convenience. Prevent monotony by infusing the category with excitement and engagement. Twinkle Behl, Research Analyst – Beauty and...
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This Report provides an in-depth analysis of the Indian beauty market, focusing on consumer segmentation and profiling the key personas. It identifies four main consumer personas: the High-end...
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Use personalisation to foster experimentation and facilitate online makeup shopping. Tap into the personalisation of 'skinified' makeup to premiumise the category.Tanya Rajani, Principal Analyst, Beauty & Personal...
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