Amid the continued popularity of natural, the need for transparency rises, making vegan an attractive proposition. Also, the importance of empowerment has emerged.
Triveni Kulkarni, Senior Beauty & Personal Care Analyst
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Executive summary
- Key issues covered in this Report
- Market context
- Graph 1: agreement with 'Claims made by brands should be verified by a reliable institute', by consumer type, 2022
- Graph 2: agreement with 'Beauty brands should focus on being vegan', by consumer type, 2022
- Graph 3: top ranking of body positivity and inclusivity, by age, 2022
- Mintel predicts
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key trends
- Graph 4: launches with all-natural, vegan or organic claims, 2017-21
- Graph 5: top five markets of launches with vegan, organic and all-natural claims, 2021
- Graph 6: % of beauty product launches with the vegan, organic, and all-natural claim having 'certified' in their product description, 2017-21
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key drivers
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global trends and how they are playing out in india
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consumer insight
- Graph 7: ranking of factors influencing beauty product purchase, 2022
- Natural in beauty needs proof
- Graph 8: agreement with 'Claims made by brands should be verified by reliable institutes', by consumer type, 2022
- Graph 9: agreement with 'Brands should educate consumers to understand the differences between organic, natural and/or vegan', by consumer type, 2022
- Graph 10: purchase factors for beauty products, by consumer type, 2022
- Transparency paves the way towards vegan
- Graph 11: agreement with 'Beauty brands should focus on being vegan', by consumer type, 2022
- Graph 12: purchase factors when buying beauty products, by consumer type, 2022
- To be empowered is to be beautiful
- Graph 13: ranking of factors important during purchase of beauty products, 2022
- Graph 14: ranking of body positivity and inclusivity, by age, 2022
- Graph 15: agreement with 'Beauty products with common natural ingredients (eg coconut oil, aloe) are boring', by consumer type, 2022
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market applications
- Instil trust in natural through transparency
- Enhance the relevancy of vegan in beauty
- Move from encumbered to empowered
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appendix
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