Beverage Trends – Indian Consumer 2020
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Post-pandemic interest in nutrition means brands can create standout by going beyond hydration or thirst quenching and delivering BFY benefits.Rushikesh Aravkar, Food & Drink Analyst - India…

Report Summary

Covered in this report

The COVID-19 pandemic has underscored the importance of having a strong immune system. Drinks categories such as citrus juices and dairy drinks, which are traditionally known to boost the immune system, have the opportunity to further reinforce their importance. Use immunity-boosting Ayurvedic ingredients and herbs to boost naturalness, as 27% of metro consumers are interested in beverages with added natural ingredients.

Expert analysis from a specialist in the field

Written by Rushikesh Aravkar, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Better-for-you innovations offering functional benefits beyond hydration and thirst quenching will help beverage brands stand out in this cluttered category. Rushikesh Aravkar
Food & Drink Analyst

Table of Contents


    • Market context
    • What consumers want and why
    • [Graph] India: Beverages with high/added protein claims, by sub-categories, Jun 2018-May 2020
    • [Graph] India: Top two most sought-after beverage attributes in the morning, by city tier, Dec 2019
    • [Graph] India: Top two sought-after beverage attributes in the afternoon by Tier 1 consumers, Dec 2019
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. THE IMPACT OF COVID-19 ON beverages

    • [Graph] India: Consumers' expected spending habits on select categories over the next month, 19-24 June 2020
    • [Graph] India: Consumption of beverages, by age, Dec 2019
    • [Graph] India: Consumption of beverages, at-home vs out-of-home, Dec 2019
  3. key trends

    • Global trends and how they are playing out in India
    • Key drivers

    • Product usage
    • [Graph] India: Out-of-home beverage consumption, Dec 2019
    • [Graph] India: Consumption of carbonated soft drinks, Dec 2019
    • [Graph] India: Consumption of carbonated soft drinks, by city tier, Dec 2019
    • [Graph] India: Consumption of juice, by select occasion, Dec 2019
    • [Graph] India: At-home vs out-of-home consumption of dairy drinks, Dec 2019
    • Attitudes to better-for-you beverages
    • [Graph] India: "It is hard to know which beverages are healthy", % of consumers, Dec 2019
    • [Graph] India: Agreement with select statements about better-for-you beverages, by region, Dec 2019
    • [Graph] India: Agreement with select statements, by socioeconomic groups, Dec 2019
    • [Graph] India: Interest in beverages with natural ingredients, by age group, Dec 2019
    • Day part requirements
    • [Graph] India: Select beverage attributes for morning day part, by city tier, Dec 2019
    • [Graph] India: Beverage attributes for morning occasion, Dec 2019
    • [Graph] India: Select beverage attributes by day part, Dec 2019
    • Purchase channels
    • [Graph] India: Select purchase channels for beverages, by city tier, Dec 2019
    • [Graph] India: Purchase of beverages at kirana stores, by select demographics, Dec 2019
    • [Graph] India: Beverage purchase at roadside shops, Dec 2019
  5. market applications

    • The better-for-you opportunity
    • [Graph] India: Select claim categories in beverages*, Mar 2018-Feb 2020
    • [Graph] India: High/added protein claims in select beverage categories, March 2018-Feb 2020
    • [Graph] India: Functional – immune system claim in beverage categories, global vs India, Mar 2018-Feb 2020
    • Target day parts to drive consumption
    • Global innovations
  6. Appendix

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