In India, the biscuits/cookies category enjoys wide market reach, with nine out of 10 Indians consuming them in the past month. Marie and glucose are the most popular types, with 30% of consumers reportedly consuming six or more varieties of biscuits/cookies.
While indulgence remains a priority, the rising health consciousness among Indians is prompting consumers to seek healthier options. This Report examines consumers’ interest in health-focused offerings within indulgent food and drinks. It also identifies specific health-centric innovations of interest in the biscuits/cookies sector. Additionally, it explores the untapped potential for innovations catering to individuals interested in healthy ageing.
The report also highlights key purchasing drivers, providing an in-depth look at flavour innovations and strategies for building brand popularity to succeed in this highly competitive market.
Flavour innovations and brand popularity drive purchase decisions. Better-for-you innovations can meet rising health-conscious and healthy ageing demands.
Tulsi Joshi, Senior Food & Drink Analyst, India
Includes: sweet and savoury biscuits, including sandwich biscuits (cream biscuits), chocolate coated, wafers/waffles, gingerbread, crackers and assortments of biscuits. It also includes packaged cookies and assortments of cookies (ginger/multigrain/oats/protein).
Excludes: rusks, toasts, unpackaged/unwrapped biscuits/cookies, non-retail sales (ie those sold in cafes/made into other products such as desserts).
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