Biscuits – Indian Consumer Report 2020
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Resilient to the pandemic, the category will show quick recovery. Better-for-you innovations will drive value growth; balancing health and indulgence is the key.Rushikesh Aravkar, Food & Drink Analyst -…

Biscuits – Indian Consumer Report 2020

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Report Summary

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Biscuits market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

What you need to know

Look at targeted innovation

Brands needs to stand out from their competition, and understanding the specific needs of everyone within a household will allow them to provide targeted offerings to each demographic individually.

Balance health and indulgence

Offer biscuit options that allow for healthy snacking. Leverage the benefits of low-calorie and multigrain variants, address specific health concerns – like diabetes – to capture a ready audience, and provide better-for-you ingredients to allow for permissible indulgence.

Cater to the busy consumer

Sixty-one percent of Indians consume biscuits on the go. To this end, there is a need for brands to provide packaging that is not only attractive, but also functional. Develop resealable packaging that is easy to carry around, for example.

Expert analysis from a specialist in the field

Written by Natasha Kumar, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Reposition the humble biscuit in households – for example, through the inclusion of added nutrition – to ensure they adhere to current trends for health and permissible indulgence.
Create bundled packs that can appeal to every member of the family, since household preference is a key driver of biscuit consumption.

Natasha Kumar
Food & Drink Analyst

Table of Contents


    • Market context
    • What consumers want and why
    • [Graph] India: Consumption of indulgent biscuits, by frequency, Mar 2020
    • [Graph] India: Consumption of healthy biscuits, by frequency, Mar 2020
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. The impact of covid-19 on biscuits and cookies

    • [Graph] India: consumer outlook on impact of COVID-19 outbreak on unemployment, by age, 11 – 13 May 2020 vs 22 – 29 May 2020
  3. key trends

    • Global trends and how they are playing out in India
    • Key drivers
    • [Graph] India: Measures taken in an attempt to live a healthy lifestyle, February 2019
    • [Graph] Select countries: Median population age by 2022
  4. consumer insights

    • Biscuit consumption overview
    • [Graph] India: Consumption of any biscuit, by age, region and city tier, March 2020
    • [Graph] India: Consumption of biscuits, by type, March 2020
    • [Graph] India: Repertoire of types of biscuits eaten, by age, March 2020
    • [Graph] India: Consumption of different biscuit types, by region, March 2020
    • [Graph] India: Frequency of consumption of biscuits, by type, March 2020
    • Who is the healthy biscuit consumer?
    • [Graph] India: Types of healthy biscuit users, by age, Mar 2020
    • [Graph] India: Agreement with select attitude statements, by user groups, March 2020
    • What consumers want
    • [Graph] India: Factors encouraging consumers to pay more, Mar 2020
    • [Graph] India: Premiumisation factor, wholegrain, by age, region and city tier, Mar 2020
    • [Graph] India: Select biscuit features that consumers find appealing, by gender and region, Mar 2020
    • Tackling indulgence
    • [Graph] India: Types of indulgent biscuits users, by age group, Mar 2020
    • [Graph] India: Gen Z (aged 18-24) consumption of different biscuit types, Mar 2020
    • [Graph] India: Premiumisation factors, by indulgent biscuit users, Mar 2020
    • [Graph] India: Attitudes towards biscuits, by indulgent biscuit user groups, Mar 2020
  5. market applications

    • Better-for-you choices
    • [Graph] India: % of consumers willing to pay more for biscuits made with wholegrains, by age, March 2020
    • [Graph] India: Share of launches in biscuit category featuring select claims, Apr 2017-Mar 2020
    • Higher indulgence is a niche opportunity
    • Offer biscuits for breakfast occasion
    • Explore ways to offer 'freshly baked' biscuits/cookies
    • Cater to emotional needs with indulgent biscuits
    • [Graph] Top 10 countries: Penetration of on-the-go claims in sweet biscuits/cookies launches, Apr 2017-Mar 2020
    • Global innovations
  6. Appendix

    About the report

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