This Report provides a comprehensive analysis of the Indian bodycare market, highlighting the preference for traditional products such as coconut oil and talcum powder among Indians. Post-shower remains the dominant occasion for bodycare use, highlighting the significance of post-shower products in daily grooming and freshness rituals, particularly for those in upper-tier cities.
While nighttime and out-of-home bodycare adoption is low, notably more Indians residing in lower-tier cities use these productsthan their upper-tier counterparts. There is potential in targeting this segment with bodycare products designed for nighttime use and out-of-home activities, such as gym visits – these remain largely untapped opportunities in India.
Bodycare users in lower-tier cities value consistency, as it gives noticeable results. To maintain the engagement of users who stick to the same products throughout the year, brands must understand the benefits, formats and ingredients they value most.
Upper-tier residents adapt their bodycare routines to seasonal changes, seeking lightweight, non-greasy products in the summer and rich, moisturising solutions in the winter. This shift highlights an opportunity for brands to create seasonal products.
Elevate innovation in bodycare by exploring new use occasions, such as nighttime and out of home, and aligning with seasonal preferences.
Tanya Rajani, Principal Analyst, Beauty & Personal Care, India
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