India Breakfast Cereals Market Report 2022
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Improve sugar profiles, upgrade to high-protein and gut-health claims and tap into mental wellbeing needs.
Tulsi Joshi, Senior Food & Drink Analyst, India
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Graph 1: select factors that motivated consumers to eat breakfast cereals at home in the last three months, 2022
- Mintel predicts
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KEY TRENDS
- Mind your health
- Graph 2: consumers* actively seeking ways to reduce stress, 2022
- Clean nutrition goes mainstream
- Graph 3: breakfast cereal launches with select natural claims, 2017-22
- Graph 4: food and drink launches with plant-based claims, 2017-22
- Be naturally sweet
- Graph 5: average added sugar (g per 100g/ml) in cold breakfast cereals, 2017-22
- Graph 6: launches in breakfast cereals with select sweet ingredients, 2017-22
- Graph 7: launches in breakfast cereals with low- or no-sugar claims, 2017-22
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consumer insights
- Graph 8: consumption frequency (two times a week or more) of breakfast cereals in the last three months, 2022
- Meet the Variety Seekers
- Graph 9: consumers interested in buying select breakfast cereals, 2022
- Motivate consumption by spotlighting upgrades in health offerings
- Graph 10: factors that motivated consumers to eat breakfast cereals at home in the last three months, 2022
- Graph 11: select functional health claims in breakfast cereals, 2017-22
- Graph 12: consumer association with protein, 2021
- Graph 13: types of protein consumed daily in the last three months, 2021
- Graph 14: consumers who selected 'have digestive health benefits' as a motivating factor for consuming breakfast cereals in the last three months, by SEC and employment status, 2022
- Graph 15: select claims in breakfast cereal launches, 2017-22
- Stand out by offering mental wellness and cognitive benefits
- Graph 16: consumers interested in buying breakfast cereals with mental wellness benefits, by city tier and employment status, 2022
- Graph 17: consumers interested in buying breakfast cereals with cognitive health benefits, by gender, socioeconomic class and parental status, 2022
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MARKET APPLICATIONS
- Target Variety Seekers with flavour and convenient format innovations
- Make a pro protein appeal
- Move beyond fibre claims and focus on gut wellbeing
- Graph 18: breakfast cereals with high-/added-fibre claims with select functional health claims, 2019-22
- Tap into the demand for mental wellbeing and cognition
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APPENDIX
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