Cheese hits a sweet spot between taste and nutrition. There are opportunities to broaden reach with innovations positioned for children, snacking occasions and experimental at-home cooking.
Anamika Banerji, Research Analyst – Food and Drink, India
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Graph 1: consumption of different types of cheese by specialty cheese consumers, 2023
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KEY TRENDS AND MARKET FACTORS
- Consumers seek indulgence and experimentation
- Graph 2: ways in which consumers have had cheese at home or outside home, 2019
- Graph 3: % specialty cheese launches between 2019-23
- Healthy eating is a priority with a greater focus on protein intake
- Graph 4: how often consumers look for a healthy product when choosing a snack, 2023
- Graph 5: top factors* when shopping for food, 2023
- Graph 6: % of launches in food products with the 'high/added protein' claim, 2018-23
- Affordability is key to promote healthy eating
- Graph 7: consumers who agree that they have a budget that they try to stick to as much as possible**, 2023
- Graph 8: factors of concern over the next six months*, 2023
- Graph 9: average price of snack products with and without plus, minus and functional claims, 2022-23
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WHAT CONSUMERS WANT AND WHY
- Graph 10: consumption of cheese in the last three months, 2023
- Graph 11: consumers who have not had cheese in the last three months, by socioeconomic group, 2023
- What cheese means to Indian consumers
- Graph 12: attributes associated with cheese, by cheese consumers, 2023
- Graph 13: attributes associated with cheese, by non-users of cheese, 2023
- Graph 14: agreement with the statement "melted cheese is often the best part of a dish", by city tier and age, 2023
- Graph 15: select attributes associated with cheese, by city tier, 2023
- Graph 16: 'good source of protein' as an attribute associated with cheese, 2023
- Graph 17: agreement with the statement "cheese is a better source of protein than milk", by financial status, 2023
- Graph 18: % of cheese launches with select claim categories, 2022-23
- Graph 19: % of cheese launches with high/added protein claim, 2022-23
- Graph 20: 'good snack option' as an attribute associated with cheese, 2023
- Emergence of specialty cheese
- Graph 21: repertoire of types of cheese consumed, by region and age, 2023
- Graph 22: agreement with select statements about cheese, 2023
- Graph 23: consumption of different types of cheese, 2023
- Graph 24: consumption of different types of specialty cheese, 2023
- Graph 25: consumption of different types of cheese by specialty cheese consumers, 2023
- Graph 26: agreement with the statement "exploring different types of cheese is exciting", by region, 2023
- Graph 27: consumption of different types of specialty cheese, by cheese consumers, by region, 2023
- Graph 28: consumption of mozzarella cheese, by cheese consumers, by generation, 2023
- Graph 29: % launches of mozzarella* cheese, 2018-23
- Graph 30: agreement with select statements about cheese, by specialty cheese users, 2023
- Graph 31: 'good snack option' as an attribute associated with cheese, 2023
- Opportunities to premiumise cheese positioned for kids
- Graph 32: agreement with the statement "adding cheese is an easy way to improve the taste of a dish for kids", by region and city tier, 2023
- Graph 33: select attributes associated with cheese, by cheese consumers who are parents of children under 18, 2023
- Graph 34: agreement with the statement "there should be more cheeses designed for children with added health benefits", by age of children, 2023
- Graph 35: agreement with the statement "nutrition offered by cheese for children of different ages should be different", by age of children, 2023
- Graph 36: willingness to pay more for different features in cheese designed for kids, by cheese consumers who are parents of children under 18, 2023
- Graph 37: % of cheese launches with preservatives as ingredients, 2018-23
- Graph 38: % of cheese launches with select claims, 2021-23
- Graph 39: willingness to pay more for cheese designed for children with high protein, by cheese consumers who are parents of children under 18, 2023
- Graph 40: willingness to pay more for cheese designed for children that is good for brain/cognition, 2023
- Graph 41: willingness to pay more for cheese designed for children with select features, by region, 2023
- At-home consumption of cheese
- Graph 42: spending on food in the last 12 months, 2023
- Graph 43: change in at-home consumption since the pandemic, 2023
- Graph 44: change in at-home consumption since the pandemic, by financial situation, 2023
- Graph 45: select attributes associated with cheese, by region, 2023
- Graph 46: change in at-home consumption since the pandemic, by region, 2023
- Graph 47: consumption of processed and specialty cheese, by at-home cheese consumption behaviour since the pandemic, 2023
- Graph 48: agreement with the statement "I like to use specialty cheese when cooking special meals at home", by at-home cheese consumption behaviour since the pandemic, 2023
- Graph 49: agreement with the statement "it is worth spending on cheese if it can be used in multiple ways", by at-home cheese consumption behaviour since the pandemic, 2023
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APPENDIX
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