Chocolate, an inherently indulgent category, continues to captivate consumers by embracing innovation and enhancing the experience through new flavours, textures and creative packaging. Premium offerings and strategies that introduce a sense of permissibility ensure that chocolate remains exciting and desirable.
Exploring innovative inclusions to create unique textural and flavour experiences presents a largely untapped opportunity. The Report highlights key ingredients that can be used to craft chunky chocolate formulations.
A rise in premium chocolate launches offers an opportunity to examine what consumers truly perceive as ‘premium.’ This Report delves into these perceptions, providing valuable insights to guide innovations that align with the desires and expectations of modern consumers.
The rise of healthy snacking and the demand for guilt-free indulgence have redefined how consumers enjoy chocolate. This Report delves into consumer perceptions of chocolate enjoyment, uncovering key factors that help alleviate the guilt often tied to its consumption.
Flavour innovation is key to premiumising chocolate. Create excitement by tapping into interest in chocolates with inclusions, and ease consumer guilt with reduced sugar and -calorie claims.
Anamika Banerji, Senior Research Analyst – Food and Drink, India
This report includes: all kinds of chocolate (milk, dark, white) in moulded/tablets, countlines/bar, panned, centre-filled/filled, wafer-coated chocolate, packaged seasonal/gifting chocolate (Christmas/Diwali special) including assortments, individually wrapped and non- individually wrapped chocolate.
It excludes: unpackaged chocolate, biscuits (including chocolate coated biscuits), wafer biscuits, cakes and cake bars, marshmallows, alfajores, chewing gums, lolipops, jellies, cocoa powder and chocolate drinks.
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