Chocolate, an inherently indulgent category, continues to captivate consumers by embracing innovation and enhancing the experience through new flavours, textures and creative packaging.
Chocolate, an inherently indulgent category, continues to captivate consumers by embracing innovation and enhancing the experience through new flavours, textures and creative packaging. Premium offerings and strategies that introduce a sense of permissibility ensure that chocolate remains exciting and desirable.
Exploring innovative inclusions to create unique textural and flavour experiences presents a largely untapped opportunity. The Report highlights key ingredients that can be used to craft chunky chocolate formulations.
A rise in premium chocolate launches offers an opportunity to examine what consumers truly perceive as ‘premium.’ This Report delves into these perceptions, providing valuable insights to guide innovations that align with the desires and expectations of modern consumers.
The rise of healthy snacking and the demand for guilt-free indulgence have redefined how consumers enjoy chocolate. This Report delves into consumer perceptions of chocolate enjoyment, uncovering key factors that help alleviate the guilt often tied to its consumption.
Flavour innovation is key to premiumising chocolate. Create excitement by tapping into interest in chocolates with inclusions, and ease consumer guilt with reduced sugar and -calorie claims.
Anamika Banerji, Senior Research Analyst – Food and Drink, India
This report includes: all kinds of chocolate (milk, dark, white) in moulded/tablets, countlines/bar, panned, centre-filled/filled, wafer-coated chocolate, packaged seasonal/gifting chocolate (Christmas/Diwali special) including assortments, individually wrapped and non- individually wrapped chocolate.
It excludes: unpackaged chocolate, biscuits (including chocolate coated biscuits), wafer biscuits, cakes and cake bars, marshmallows, alfajores, chewing gums, lolipops, jellies, cocoa powder and chocolate drinks.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
