India’s clean beauty landscape will see free-from claims diversify and plant-based claims drive the natural narrative. Overall, proving efficacy remains crucial.
Tanya Rajani, Principal Analyst, Beauty & Personal Care, India
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executive summary
- Key issues covered in this Report
- Graph 1: awareness of beauty and personal care claims, 2024
- Graph 2: ingredients in BPC products respondents believe are harmful to health, 2024
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Key Trends and market factors
- Ingredient claims propel the clean beauty movement in India
- Graph 3: BPC launches by claim category, 2019-24
- Graph 4: BPC launches by the top 10 claims, 2019-24
- Free-from claims are intrinsic to clean beauty
- Graph 5: BPC launches with free-from claims, 2019-24
- Graph 6: BPC launches with fragrance-free claims, 2019-24
- An increasing prevalence of scientific features in beauty
- Graph 7: additional discretionary spending priorities*, 2023
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What consumers want and why
- Stand out with plant-based claims in a cluttered natural space
- Graph 8: awareness of BPC claims, 2024
- Graph 9: BPC launches with select natural ingredients, 2019-24
- Graph 10: BPC launches by select claims, 2019-24
- Graph 11: vegan BPC launches, 2019-24
- Graph 12: awareness of BPC claims – vegan, 2024
- Graph 13: sources of information for BPC products, by vegan awareness, 2024
- Graph 14: awareness of BPC claims – organic, 2024
- Graph 15: BPC launches by select claims – organic, 2019-24
- Graph 16: sources of information for BPC products, by organic awareness, 2024
- Identify the free-from claims that hold the highest importance
- Graph 17: awareness of select BPC claims, by age group, 2024
- Graph 18: ingredients in BPC products respondents believe are harmful to health, 2024
- Graph 19: BPC launches by select free-from claims, 2019-24
- Graph 20: BPC launches by sub-category and select free-from claims, 2019-24
- Graph 21: activities consumers are doing more of regarding BPC products, 2024
- Graph 22: sources of information for BPC products, by free-from and fragrance-free awareness, 2024
- Enhance the efficacy of clean beauty with science-backed features
- Graph 23: attitudes towards clean beauty – efficacy, 2024
- Graph 24: attitudes towards clean beauty – synthetic chemicals, 2024
- Graph 25: attitudes towards clean beauty – ‘clean’ labelling, 2024
- Graph 26: BPC launches by select ingredients, 2019-24
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appendix
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