As the need for mental energy benefits grows, so does the potential for coffee to cater to consumers' diverse need states. RTD coffee can grow as an affordable, indulgent beverage.
Tulsi Joshi, Senior Food & Drink Analyst, India
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Graph 1: top five features in hot coffee or RTD coffee that consumers are willing to pay more for, 2023
- Mintel predicts
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key trends
- Graph 2: % of coffee and RTD coffee launches as a share of non-alcoholic beverages, 2020-23
- Graph 3: top five growing claim categories in coffee and RTD coffee, 2020-23
- Graph 4: top five growing claims in natural, added, free from, minus and environmental and sustainability claims in coffee and RTD coffee, 2020-23
- The coffee cult continues to rise
- Surging demand for mental energy
- Graph 5: factors associated with the term ‘healthy lifestyle’, 2023
- Rise of intentional spenders
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What consumers want and why
- Consumption of coffee
- Graph 6: % of coffee consumers in the last month, gender, age, city tier, region and socio-economic class, 2023
- Graph 7: types of coffee consumed in the last one month, 2023
- Graph 8: frequency of the types of coffee consumed in the last month, 2023
- Graph 9: consumers who have consumed different types of coffee once a day or more in the last month, by age, 2023
- Graph 10: % of consumers who consumed cold coffee at home, by gender, age and region, 2023
- Why do Indians drink coffee?
- Graph 11: top five (any ranking) reasons for consuming hot coffee in the last month, 2023
- Graph 12: select reasons for consuming hot coffee in the last month, by consumer segments based on consumption frequency, 2023
- Graph 13: % of consumers who selected ‘lower caffeine content’ as a feature in hot coffee or RTD coffee that they are willing to pay more for, by consumer segments based on consumption frequency, 2023
- Consumption barriers
- Graph 14: top five (any ranking) reasons for not consuming or consuming less coffee, 2023
- Graph 15: % of launches with ‘premium’ claim in hot coffee and tea, 2020-23
- Graph 16: % of launches with select claim category in coffee, 2020-23
- Graph 17: % of launches with functional and plus claims in coffee, 2020-23
- Graph 18: % of launches with functional digestive claim in coffee, 2020-23
- Graph 19: top three features of interest when drinking tea, 2023
- Graph 20: preferred occasions to drink regular hot tea, by select consumer segment, 2023
- The occasional consumers
- Graph 21: % of consumers who chose ‘to socialise with friends/colleagues/clients’ as one of the top five reasons for consuming hot coffee, by consumer segments based on consumption frequency*, 2023
- Graph 22: % of consumers who chose ‘high caffeine content’ as one of the top five reasons for not consuming hot coffee in the last one month, by consumer segments based on consumption frequency, 2023
- The premiumisation opportunity
- Graph 23: features in hot coffee or RTD coffee that consumers are willing to pay more for, 2023
- Graph 24: % of consumers who selected ‘strong aroma’ as a feature in hot coffee or RTD coffee that they are willing to pay more for, by employment and parental status, 2023
- The RTD coffee opportunity
- Graph 25: % of consumers who drank RTD coffee in the last month, by age, region and city tier, 2023
- Graph 26: top five (any ranking) reasons for consuming RTD coffee in the last month, 2023
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