2023
0
Indian Consumer Hair Colourants Market Report 2023
2023-10-30T16:02:07+00:00
REP8DC0812E_9621_4966_A8B4_8125B1E6C00F
2195
167710
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Report
en_GB
Address convenience needs to enhance at-home grey hair coverage, boost protective claims to bring back former users, and make fashionable hair colouring easy and accessible at home. Tanya Rajani,…

Indian Consumer Hair Colourants Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Address convenience needs to enhance at-home grey hair coverage, boost protective claims to bring back former users, and make fashionable hair colouring easy and accessible at home.

Tanya Rajani, Principal Analyst, Beauty & Personal Care, India

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: hair colour launches, 2018-23
  2. key trends

    • Hair colourants are in need of a revival
    • Graph 2: hair colour launches, 2018-23
    • Graph 3: hair colourant launches by top five formats and textures, 2018-22
    • Convenience emerges as a stand-out claim
    • Graph 4: hair colourant launches by claims, 2018-23
    • Bold statements of self-expression are on the rise
  3. What consumers want and why

    • Graph 5: reasons for hair colouring, 2023
    • Address inconveniences to establish smooth and trouble-free grey coverage at home
    • Graph 6: factors considered when choosing an at-home hair colouring product, 2023
    • Graph 7: hair colourant launches by long lasting claim, 2018-23
    • Graph 8: factors considered when choosing an at-home hair colouring product, 2023
    • Graph 9: factors considered when choosing an at-home hair colouring product, 2023
    • Graph 10: factors considered when choosing an at-home hair colouring product, 2023
    • Overcome the reputation of hair damage to bring back former hair colour users
    • Graph 11: strong agreement towards hair colouring irritating the skin/scalp, 2023
    • Graph 12: strong agreement towards people embracing grey hair, 2023
    • Graph 13: hair colourant launches by top five beauty enhancing claims, 2018-23
    • Graph 14: hair colourant launches by top 10 botanical ingredients, 2018-23
    • Graph 15: agreement that there are not enough haircare products to look after coloured hair, 2023
    • Graph 16: agreement on attitudes towards hair colouring, 2023
    • Build the at-home fashionable hair colour space
    • Graph 17: reasons for hair colouring, 2023
    • Graph 18: factors considered when choosing an at-home hair colouring product, 2023
    • Graph 19: agreement towards trying at-home hair colouring kits recommended by professional hair stylists, 2023
    • Graph 20: agreement towards watching online tutorials to learn more about hair colouring, 2023
    • Graph 21: factors considered when choosing an at-home hair colouring product, 2023
    • Graph 22: hair colourant launches by top 10 select claims*, 2018-23
  4. appendix

About the report

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